Packaging
Packaging Symbols
Packaging & The Environment
Packaging Developments (nets)
AQA Graphic Products Theory Work
GRAPHIC PRODUCTS
EXAM PREPARATION
Aims of today’s lesson:
-Introduction to packaging
-What information needs to be on packaging?
-What are the important marks and symbols on packaging?
AQA Graphic Products Theory Work
Packaging
Packaging
-is an important factor in any retail environment
-is a key item in most marketing strategies
-consumers react immediately to packaging
shapes when making decisions on which product
to buy.
-different product categories are often recognised
by their characteristic form (E.g. chocolate boxes,
milk cartons)
-exclusive products may deliberately choose an
unusual eye-catching design. (E.g. designer
jewellery)
AQA Graphic Products Theory Work
Packaging…
-for protection
-for ease of transportation
-for security
-for storage and display
-to give consumer information
-to create the right image and be easily
identifiable to consumers
AQA Graphic Products Theory Work
Why are products
packaged?
Quality assurance involves all aspects of manufacturing
performance from design to delivery.
The quality of a product, in terms of its design, appearance,
manufacture and performance, is often the main reason why one
product is chosen in preference to another.
There are a number of ‘marks’ and ‘symbols’ that are used on
products and their packaging to inform consumers about quality etc.
AQA Graphic Products Theory Work
Quality Assurance
The e mark is used on products that must display a weight or
volume (in grams or litres). The large e is placed alongside the
amount and indicates that it is an average quantity.
Under the EC ‘Declaration of Conformity’, CE
markings should be put on products to show that it meets
European standards on health and safety.
Copyright mark is used for literacy, dramatic, musical or
artistic work. Once the work has been created it has copyright and
cannot be copied without permission or other special arrangements. It
can last for up to 50 years after an author’s death.
AQA Graphic Products Theory Work
Packaging: Marks & Symbols
Trade Mark: a business can acquire the right to
its mark simply by using it or by officially registering it
with The Trade Marks Registry. A trademark is a word
telling the origin of goods. It cannot be used in any
form without permission of the business or
company who has the right to it.
A registered design protects the design’s shape
pattern or colour
The kite mark is the official mark of quality and
reliability on articles approved by the British Standards
Institution (BSI). The mark is only attached to products
that the BSI has tested and found to be satisfactory.
Kite mark has now been largely replaced by the European
Union (EU) regulations.
AQA Graphic Products Theory Work
Packaging: Marks & Symbols
A barcode…
-is a set of vertical black lines or varying thickness that can be read by a scanner.
-The thickness of the bars and spaces between them correspond to numbers that
make up a unique code for each type of product
-They can provide shop staff with prices for products
-Make it easier to control stock levels- thus make reordering easier
-Information can also be obtained for marketing purposes.
AQA Graphic Products Theory Work
Why a barcode?
AQA Graphic Products Theory Work
Packaging Recycling Symbols
AQA Graphic Products Theory Work
Packaging Recycling Symbols
AQA Graphic Products Theory Work
Packaging Recycling Symbols
AQA Graphic Products Theory Work
Example Packaging
Mobile phones arrive in the shops in
stylish boxes / packaging.
Each package is manufactured from a
material such as quality card.
The insert is normally made from
either lower quality, recycled card or
vacuum formed hi-density
polystyrene.
This protects the phone and charger
inside the package.
AQA Graphic Products Theory Work
Developments (nets)
• Card is popular packaging material because
it is cheap and it can be recycled. Also,
colour and images can be applied using a
number of printing techniques. Normally
the card is lacquered to give the box a gloss
/ satin finish.
• Often the packages are cuboid in shape as
this means that they can be transported
and stacked on shelves easily, efficiently
using space.
AQA Graphic Products Theory Work
Developments (nets)
• This is the development
for the mobile phone
packaging (outer)
Tabs are glued
OR fed through
holes in the net
B
Solid line
= cut
A
Dashed line
= fold
C
AQA Graphic Products Theory Work
Developments (nets)
AQA Graphic Products Theory Work
Developments (nets)
AQA Graphic Products Theory Work
Developments (nets)
This question is about pictorial sketching and equipment.
You are advised to spend about 20 minutes on this question.
3. A tower menu for a café is formed from thin card. The surface development (net) of the
menu is shown below.
3 (a) (i) In the space below draw a freehand isometric sketch of the assembled menu. (6 marks)
3 (a) (ii) Use the ‘thick/thin line’ technique to enhance the sketch.(2 marks)
AQA Graphic Products Theory Work
AQA Graphic Products- Sketching Exam Question