ACS 205
LANGUAGE LEADER / INTERMEDIATE
UNIT 5 : ADVERTISING
Can you guess the names of the companies ?
1
3
DAEWOO
2
WELLA
ADIDAS
6
5
4
AUDI
STARBUCKS
7
8
KODAK
LG
PIZZA HUT
9
BMW
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
“Many a small thing has been made large by the right kind of advertising. “
Mark Twain , US writer and humorist
Think of a memorable
advert. Describe it
Have you ever bought
something just because of
an advert ? When ?
Have any adverts
impressed you ? Which
one(s)? Why ?
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Attention Grabbing
(adj)
1. Attracting your
attention because it is
easily remembered.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Catchy (adj)
1. Easy to remember
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Eye-catching (adj)
1. Very noticable
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Shocking (adj)
1. Very bad, upsetting
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Persuasive (adj)
1. Able to make people do
or believe something
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Witty (adj)
1. Funny and clever .
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Dull (adj)
1. Not interesting or
exciting.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Exotic (adj)
1. Unusual and exciting
because it comes
from a distant
country.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Look at the text on page 48
and do the exercises 2a, 2b &
3.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Commercial (n)
1. Advertisement on TV
or radio.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Promote (v. )
1. To try to sell a
product, e.g. by special
advertising.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Misleading (adj)
1. Giving the wrong idea
or impression.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Endorse (v)
1. To say publicly that
you support or
approve of something.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Now, please do the exercises 4 and 5.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Listen to the three
people talking and do the
exercises.
UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?
Work with a partner to
discuss some photos for
use in adverts. Do the
exercises 7a & 7b.
UNIT 5.2: WAYS OF ADVERTISING
DISCUSSION
UNIT 5.2: WAYS OF ADVERTISING
Read the article on page 50 and
do the exercises 2a & 2b & 2c.
3. Find words and phrases in the
text that mean the following.
UNIT 5.2: WAYS OF ADVERTISING
VOCABULARY
Word-of-mouth
Passing messages from
one person to another
orally
UNIT 5.2: WAYS OF ADVERTISING
Poster
A large notice or picture
to advertise something
UNIT 5.2: WAYS OF ADVERTISING
Wall or rock
painting
A colourful image on stone
UNIT 5.2: WAYS OF ADVERTISING
Handbills
Small notices and
advertisements
UNIT 5.2: WAYS OF ADVERTISING
Classified ads
A small advert in a
newspaper to buy or sell
something
UNIT 5.2: WAYS OF ADVERTISING
Mail order
Buying goods from a company
that sends them by post
UNIT 5.2: WAYS OF ADVERTISING
Product
Placement
Advertising a product by
putting it in a film or a
television programme
UNIT 5.2: WAYS OF ADVERTISING
Endorsement
Use of a product by
well-known person who
says they like it
UNIT 5.2: WAYS OF ADVERTISING
Listen to the
conversations and
complete the sentences.
UNIT 5.2: WAYS OF ADVERTISING
GRAMMAR: Second Conditional
For language reference and more
activities, please use Active Teach.
Now, you can do the
activities.
UNIT 5.2: WAYS OF ADVERTISING
SPEAKING & WRITING
Work in a group and do the
exercises 7 & 8. Don’t forget
to use second conditionals
UNIT 5.3: ADVERTISING and CHILDREN
GRAMMAR: comparison
For language reference and more
activities, please use Active Teach.
UNIT 5.3: ADVERTISING and CHILDREN
Work in a groups of
three. Do the exercise
8a & 8b , please.