Recruitment 365
What does this actually mean?
Presenters
Mike Corelli, Province Omicron Archon &
National Recruitment Committee Chair
Michael Hood, Recruitment Committee Member
Russell Best, Regional Director, Kerr Region
Tom Healy, CampusSpeak, RBC
Intended Outcomes
Understand that recruitment is an ONGOING process
Educate you on how to recruit all year long
Understand the product you are selling
Share some resources to assist in recruiting SAE’s
Rush is Dead
• We need to plan for “recruitment”
– We can’t “recruit” who we don’t know
– We can’t just focus on a few days to really
know a potential member
– We can no longer ONLY focus on freshmen
• A larger market to choose quality members
Hunters vs. Gatherers
We need to go get what we want rather
then take the best of what we find
How do YOU
Define SAE
What makes SAE different?
•The True Gentleman
•John O. Moseley Leadership School
•True Gentlemen Day of Service
• Values Based AND Values Driven
TO NAME A FEW!
Think Like the New Recruit
• When thinking like a new recruit, you’ll act like a
good recruiter.
• Remember, he has probably just graduated high
school and is most likely leaving home for the
first time.
• He knows little about college and especially
about fraternities.
• Your assumption is that he knows nothing.
• Make him feel at home.
Assume a New Recruit Knows Nothing
• He does not know any more than what he has read in
papers, seen at the movies, or been told by “someone
who knows.”
• They do not know the terms you use or the Greek
alphabet.
• Explain everything or find a different way to say it.
• Make sure he feels educated about Greek Life and never
left out of a conversation.
Sell the Greek Community First
• He has to be sold on the concept of a fraternity
first.
• Then you can sell him on your chapter.
• It is easier to sell someone on specific idea and
a concept if they have accepted the broader
idea first.
Understanding the Market
 Three Types of Potential Members
 Always Joiners (Joe “Frat” Guy)
10-20%
 Maybe Joiners
60-80%
 Never Joiners (Independents)
10-20%
 Who are these “Maybe Joiners”?
 What are their stereotypes?
 What do potential members want?
 What don’t they want?
Why do they join?
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Mission – Believe in the cause
Services – Desire services provided
Professional – Networking
Social – Social Interaction
They feel wanted by the current members
Will be connected to their Alma Mater
Selling the SAE product
What we sell them on
• The “BEST” Brotherhood
• Networking/alumni
• Awesome social events
• Athletics/Intramurals
• Traditions
• Chapter size/reputation
What actually sells them
• Shared interests
• Personal stories/experiences
• Camaraderie
• Traditions
• Opportunities for growth
– Personal
– Professional
Why don’t they join?
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“I don’t want to be hazed”
“My grades will suffer”
“There is too much focus on alcohol and parties”
“I don’t have time”
“It costs to much $$$”
“My mom/dad/girlfriend doesn’t want me to join”
Do these responses sound
familiar??
Phired Up’s Quality Response Guide
• Great tool for addressing potential members questions
• Provides a great insight to concerns potential members
have about joining
• Ready made responses your brothers can use to
address reasons why they don’t join
• Provides a streamlined structure to “closing the deal”
Phired Up’s Quality Response Guide: http://bit.ly/QCc1df
7 Keys to Remember
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Recruitment is sales
Relationship focused, not event focused
Recruit students who are better than we are
Every action represents SAE; every action!
We don’t buy our friends; we buy opportunities and
experiences
• Already get members who “get it”
– help chapters think about the type of men, leaders, they should
recruit
– Phired Up’s “Getting Members That Get It” http://bit.ly/TvLvPV
• Plan, Prepare, and Execute
10 Commandments of Recruitment
1. Think Like the New Recruit
2. Assume a New Recruit Knows Nothing
3. Sell the Greek Community First
4. Keep it simple
5. Keep in Mind What You are Selling
6. Make Friends
7. You Get What You Recruit
8. What’s the Competition?
9. Recruit someone “better” than yourself
10. Plan Ahead
5 steps to a successful recruitment
• Use the NIC “Right Way to Rush”
– Meet him
– Make him a friend
– Introduce him to your friends
– Introduce him to SAE
– Ask him to join
– Bonus: Ask him to ask his friends to join
Food for thought
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Social media
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You are always wearing your letters and representing SAE
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Just because you have “dry” events during formal recruitment week doesn’t mean that the
other periods of the year need to be exempt.
Names list and teams
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People know of you and your affiliation
Everyone you meet on campus is a potential recruiter for SAE
No alcohol
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proper promotion on Facebook, Twitter, etc.
Keep an up-to-date AND ongoing list of all potential members.
Set up recruitment teams within your chapter
Identify the roles that EVERY member plays during the recruitment process
Your recruitment chair
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Not necessarily the “best recruiter” (however you define that);
He needs to be organized
Is NOT the only member brining in quality recruits
Return the Favor.
Leave a Legacy.
RECRUIT an SAE.
Resources Available
sae.net
thetgi.sae.net
www.nicindy.org
www.fraternityinfo.com
www.phiredup.com
www.campusspeak.com
http://www.campuspeak.com/workshops/rbc
The True Gentleman Initiative Library
Recruitment Area
Question-and-Answer Session
Do not forget to complete the post-webinar survey.