Boca Juniors
A Dream, A Passion, A Brand
BOCA JUNIORS
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Our legacy
Our history
Our followers
Our soccer
Our international scope
Our media exposure
Our partners
Our brand
Our centenary
Our Legacy
• Boca Juniors was created on April 3rd, 1905, in “La Boca”
neighborhood, in Argentina
• Boca opened La Bombonera, the stadium that
shakes, in 1940, becoming a symbol for
worldwide soccer. Approximately 60,000 fanatics
attend every game
• Diego Maradona played for Boca, as well as
many other first-class players, such as Omar
Batistuta, Miguel Brindisi, Hugo Gatti, Juan
Román Riquelme, Claudio Caniggia, Antonio
Rattin, Verón, Martín Palermo and Carlos Tevez
• Boca is a tradition, which passes from father to
son
• La 12 is the most popular and enthusiastic
supporter group in the world
Our History
1999
Argentinean League
2000
Libertadores Cup
Intercontinental Cup
Argentinean League
2001
Libertadores Cup
2003
Libertadores Cup
Intercontinental Cup
Argentinean League
2004
South American Cup
2005
South American Recopa
3 Intercontinental Cups, 5 Libertadores Cup, 1 South American
Cup and 22 Argentinean Leagues
Our Followers
• 50 million around the world
• 17 million in Argentina
• 62,500 Boca memberships
• 250 Fan Clubs in Argentina
• 9 Fan Clubs abroad:
• Japan (1)
• Spain (3)
• Israel (2)
• USA (2)
• www.bocajuniors.com.ar
• 24 million hits per year
• 182 million page views per year
• 260,000 e-newsletter subscribers
Our Players
,
Pato Abondazzieri,
the best Argentinean
Goalie.
Martin Palermo, the latest
great striker of
Guillermo Barros Schelotto,
Argentina
the soul of Boca
Sebastián Battaglia is the
great midfilder
Fernando Gago, the new star
Our Soccer
The Number 1
Soccer School
• Youth Soccer is key for Boca
Juniors, reaching its goal of
finding and developing new stars
• Between 1996 and 2003, Boca
transferred, mainly abroad, 11
players who had grown and
developed within the club
• Since 1996, 65 young Soccer
players have debuted on Boca’s
first-division team
• Boca has agreements with foreign
clubs to exchange know-how on
training and coaching players
Our International Scope
2005-2006
Boca
World Tour
Our Media Exposure
• Boca reaches 70% of TV
watchers around the
world
• Boca is in the media
every single day
• Hundreds of foreign
media are registered in La
Bombonera
• Boca receives media
attention around the world
• Boca is more front-page
coverage than Saddam
Our Media Exposure
11.4 millon
homes
1.2 million
daily readers
6.6 millon
homes
(cable TV)
2.4 million
daily readers
12 millon
More than 20
million Internet surfers
homes (TV)
Our Media Exposure
• 5 million homes in Argentina
• 6 thousand homes in the US (Sunday match)
• 1 million homes in Latin America (not including Argentina)
Torneos y
Competencias
• TyC covers local and international tournaments. 4 out of 9 games
included in its package feature Boca Juniors
• “Fútbol de Primera” is broadcasted on national TV and reaches 98%
of Argentinean homes, with an 18-point rating
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Fox Sports is most widely distributed Spanish paid sports network in the
world
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Distribution: 11.4 million homes; 19 countries covered in Latin America
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Different transmissions: Southern and Northern Hemisphere + Fox Sports
World
• Boca TV reaches 3.5 million homes in Argentina
• Via cable TV, it reaches Chile, Uruguay, Brazil and Paraguay
Our Partners
Main Sports Partner
Other Sponsors & Partners
Our Brand
300,000 t-shirts
unit per year
More than 80
license and 400
products
Our Brand
Four powerful marketing channels:
BOCA CRECE
More than 80
licenses y 400
marketed products
including Products
and Merchandising
BOCA TV
First soccer club in
Argentina to have its
own TV channel,
reaching 3.5 million
homes. It is the only
8-hour broadcasting
channel in the world
MUSEUM
The most
attractive
museum for
tourists:
500 thousand
people per year.
WEBSITE
Bocajuniors.com.ar
24 million visitors per
year,
182 million page
views
Our Centenary
EVENTOS DEL XENTENARIO BOQUENSE
Centenary Events
BOCA PASSION FIRE TORCH
Thousands of Boca Juniors fans will carry the torch
throughout the country
LA BOCA BRIDGE
“NICOLAS AVELLANEDA”
Restoration and painting, with the typical 19th century colors
of La Boca
HAGAMOS DE LA BOCA UNA PINTURITA
("LET'S PAINT LA BOCA)
Community action oriented to beautify La Boca (façades
restoration). Contest: people provide working time, the club
provides paint and materials
“XENTENARIO” GREAT PARTY
Surprise mega-event fot the 100th birthday of Boca. It will be
held in a public place, which will allow massive attendance
"AMANDO A MARADONA” DOCUMENTARY
Pre-release of the documentary film directed by Xavier
Vásquez
A match with one of the five most important clubs in the
world (Barcelona, Real Madrid, Milan, Juventus)
A dinner with a Show featuring the most important of all time
legends of CABJ, the most famous Boca fans and the
current professional team
THE MATCH OF THE “XENTENARIO”
“XENTENARIO” DINNER
FASHION SHOW
ORGANIZED BY ROBERTO GIORDANO
"LENNY KRAVITZ IN LA BOMBONERA"
Fashion show related to Boca history, the development of
the neighborhood and the club
A mega concert to celebrate our centenary
Our Centenary
Boca Passion Fire Torch
“Lenny Kravitz in La
Bombonera”
Questions & Comments
“Go to a BocaRiver in La
Bombonera at
least once in your
life”
A The Observer’s
recommendation