The European Election
Ann Linde, Head of International Unit
ann.linde@pes.eu Twitter: @AnnLinde
Party of European Socialists
Reminder about 2009
 Overall turnout = 43%
 Only 3 out of 10 youth
 PES = 25%
In 2014: Another Europe is possible!
Critical vis-à-vis the right-wing Europe:
«It’s not the Europe we want »
Back to the «European dream»
«solidarity, cooperation, respect»
Not pro-EU vs Eurosceptics
The current Parliament
2008-2012: Right dominated Europe
They are responsible !
 Parliament =
188 S&D MEPs / 736
 Council =
3 PES Prime Ministers / 28
 Commission =
7 PES Commissioners / 28
Good news: The Left is back!
 Now 19 of 28 are in
government!
Now, Socialists are back !
 12 PM - Faymann, Di Rupo, Thorning-Schmidt, Fico,
Milanovic, Butkevicius, Ponta, Muscat, Oresharski,
Letta, Hollande (Ayrault) and Sobodka
 7 in coalitions – FL Urpilainen, NL Asscher, IE
Gilmore, LUX Asselborn, GR Venizelos, GER Gabriel
and SL
Remember the main issue
for Europeans voters
Unemployment
2009
Economic situation
Inflation
Government debt
2013
Future of p ensions
Other
So, what is the context of the election



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Economic and social crisis
Over 6 million young people without a job
Negative growth
Weakened competitiveness
« European Social Model in
danger »
The Shift: Key factors to 2014
1. Common candidate: «3Ps»
-Personalized
-Politicisation
-Participation
2. Short Manifesto
3. Country specific strategy/campaign
4. Target groups
This is our mental picture of the EP
This is the
actual
electoral
map of EP
EPP
S&D
ALDE
Green
ECR
EUL-NGL
EFD
Non-inscrit
Non-voters
(If non-voters were proportionally represented, they would have 437 seats.)
So what is the path to victory for
our political family in 2014
European elections…?
Turn out, turn out, turn out
Its all about the turn out, right?
Thanks to data-driven analysis, we now know this is a
turnout election.
In fact, the only realistic strategy for victory is to
increase our turnout.
All It Takes
Persuade 1/20 2009 Non-Voters
Tactical considerations
221 million eligible voters didn’t vote in 2009
OUR MISSION:
Only convince 12 million more people
to vote PES in May 2014
Target-rich environments
Smaller countries
Non-voters
Denmark
1642 000
Ireland
1312 000
Slovenia
1218 000
Latvia
689 000
Goal
83 000
70 000
61 000
35000