New Tools 1: Digital Asset
Management System
IU Communications & Marketing Conference
Greg Polit
IU Public Affairs & Government Relations
Matt Gunkel
Kelley School of Business
January 19, 2011
What is a Digital Asset Management?
Digital asset management (DAM) is a process
that allows for cataloguing, storage, retrieval
and distribution of digital assets.
IU Communications and Marketing Conference
January 2011
IU’s Digital Asset Management System
NetXposure has been selected as IU’s DAM
•Pilot in progress
•Currently working on
– Organizational Schema
– Metadata
– DAM Customization for IU
– Migration of the pilots groups
IU Communications and Marketing Conference
January 2011
IU’s Digital Asset Management System
• Who is it for?
– Production system open to all IU staff
– Public interface open to IU alumni, media, general
public. Includes e-commerce component
– Benefits
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Efficiencies in storage
Asset sharing/retrieval
Reduces the need to contract for new assets
Reduces workflow costs on common tasks
Can be used to expose galleries
IU Communications and Marketing Conference
January 2011
IU’s Digital Asset Management System
• How DAM benefits Marketing
– Provides central service for picture upload
• Student at a live event virtually instant for our use
• Photographers/Videographers outside of IU
– Stop paying for new assets of existing items
– Collaborate on events at the University Level
– Leverage Your largest resource students!
IU Communications and Marketing Conference
January 2011
IU’s Digital Asset Management System
• What do I need to think about for DAM to work
– Tagging
– Sharing
– Automating
– Training
IU Communications and Marketing Conference
January 2011
NetX DAM Architecture
IU Communications and Marketing Conference
January 2011
Next steps
• Currently DAMS is running in the test environment
• Images.iu.edu public portal is available in beta, needs
further customization
• Internal billing functionality will be added in March, credit
card processing available in July
• Next Generation storage available before the end of fiscal
year
• CAS authentication
• Taxonomy
IU Communications and Marketing Conference
January 2011
How do I get involved
• Subscribe to the dams-l listserve
• Become part of the pilot. Send the request to:
dams@indiana.edu
IU Communications and Marketing Conference
January 2011
IU’s Digital Asset Management System
• Quick Demo
IU Communications and Marketing Conference
January 2011