Cognos 10: Intelligence Unleashed
Smarter Decisions. Better Results
Freedom to Think
Unified workspace
All time horizons
Progressive interaction
Connect with Others
Decision networks
Business context
Accountability
and Simply Do
Mobile and Disconnected
Integrated
Real-time
A revolutionary BI workspace
delivered on a proven platform
with seamless upgrade.
Freedom to Think
Analytics everyone can use to answer key business questions
• Cognos 10 advances
– Combine data from any source and explore it
from any perspective without limitation
– Analyze facts and anticipate outcomes simply
by shifting perspectives and time horizons.
– Expand expertise beyond traditional BI
capabilities without switching tools
– Enable business to increase their personal
productivity and independence from IT
• Key features
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Intuitive, appealing Web 2.0 interface
Personalized, progressive interaction
Drag-and-drop, free-form assembly
Search-assisted authoring
Wizard-driven external data
Automatic access to SAP BW queries
In-space access to planning, scenario
modeling, real-time monitoring and predictive
analytics
The new BI workspace supports the way
you think, so you don’t have to interrupt
your train of thought to fit the software
Unified workspace with greater power, intuitive
navigation and cleaner look
IBM Cognos Business Insight
Intuitive and easy to use, it is the
single place that you go to find
answers to key business questions
Solution Highlights
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Pre-assembled workspace content
Search assisted authoring
Drag and drop assembly
Dynamically filter
Quicker and deeper insight into data
Seamless graduated experience
Breadth of analytics across historical, real-time and
predictive information
Unified Workspace
delivering breadth of analytics
Analytical Reporting
Real-Time
Scenario Modeling
Advanced Analytics
Drill
What is
What-if
What might be
Easy data inclusion by the business from one value, to
entire data sets and external files
External Data
Combine external, departmental, and your
own data to corporate information resulting
in broader perspectives
Solution Highlights
• Import external data sources into reports or
query subjects
• Leverage external data as report filters
• Publish for reuse and update
• Provide IT governance
Connect with Others
Collective intelligence to share insights and gain alignment
• Cognos 10 advances
– Engage others in decision networks to
discuss issues, share insights and align
decisions
– Attach business context to BI content and
learn from a growing repository of decision
history
– Support workflow to establish accountability
and engage the right people at the right time
• Key features
– Annotations down to cell level
– Lineage and data stewardship
– Threaded discussions associated with BI
evidence
– Activities, notifications, tasks, and initiatives
– Search threads, people, discussions,
decision history
Built-in collaboration and social
networking fuels the exchange of ideas
and knowledge that naturally occurs in
the decision-making process
Collaborative BI through built-in collaboration and
social networking
IBM Cognos Collaboration
Quickly find the people and expertise you need.
Discuss and refine ideas with colleagues,
partners, and customers.
Solution Highlights
• Embed of Lotus Connections
• Post messages, share files and links to web
content (both BI and external)
• Create and assign to-do items
• Work within Business Insight workspace to drive
activities or requests for action
• Send email notifications directly from an activity
and Simply Do
Actionable insight everywhere at the point of impact
• Cognos 10 advances
– Adopt mobile to accelerate delivery of
interactive analytics to executives and the
frontlines
– Address challenges of compressed decision
cycles with real-time analytics
– Integrate analytics in everyday work and in
workflow to inform business processes
• Key features
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Mobile interaction on iPhone and iPad
Interactive, disconnected reports
Real-time monitoring of in-flight information
Mashups
Business-driven workflow
Mobile, real-time, and portable BI
transforms BI from a separate task, to BI
informing everything you do
Analytics on the go for more devices and disconnected
interaction
IBM Cognos Mobile
IBM Cognos Active Report
Provide business users with the information they
need to make responsive and informed decisions
regardless of their location
Solution Highlights
Mobile
• iPhone, iPad, BlackBerry, Windows Mobile, and Symbian
• Full BI interactivity including Drill Up/Down/Through
• Schedule reports for immediate access to key content
Active Report
• Disconnected BI application, fun and fast
• Self-contained, interactive content
• Burst distribution to reach wide audiences
Platform advances to simplify and cost-effectively scale
enterprise analytics
• IBM Cognos 10 delivers platform advances to:
– Optimize performance with in-memory processing
– Accelerate model design with guided workflow-driven modeling
– Enhance system management with more granular visibility and
control
– Streamline lifecycle management with the ability to seamlessly
Casual Users
Customers & Partners
upgrade
Executives
Business Managers
Financial Analysts
Professional Authors
Common Business Model
Application &
Web Servers
Data Analyst
Data Modeler
IT
Tools
Shared Set of
Purpose-Built
Services
Administrator
Business
Content
Data Integration
& Data Quality
Tools
Services
API
System Architect
Developer
Platforms &
Databases
Open Data Access
IBM Cognos 8 Architecture
Message
Sources
10
Security
Providers &
Firewalls
Relational
Sources
Application
Sources
OLAP
Sources
Modern and
Legacy Sources
Faster performance with in-memory processing
IBM Cognos Platform
Deliver optimized access to all data
regardless of where it resides
Common Business Model
IT Tools
Query Service
with Dynamic Query Capabilities
Query
Visualization
Cache
Solution Highlights
OLAP
Adapters
• Enhanced Query Service with Dynamic Query:
Hybrid
pattern intelligence to improve performance
against complex heterogeneous data
Logs
Open Data Access
TM1
SAP BW
Cubing
MSAS
Services Essbase
PowerCube
• 64-bit in-memory optimized query generation with
Relational
Adapters
DB2
Teradata
Informix SQLServer
Oracle ODBC
JDBC…
• In-memory calculations and aggregate operations
for faster compute time
Message
Sources
Relational Application OLAP
Sources
Sources Sources
• New optimized caching for hierarchies, members,
facts, calculations and prompts for improved
report performance
• Initial conformance is for OLAP sources: SAP
BW, TM1 and Essbase.
20+ New
Patents
3x faster query
* When compared against IBM Cognos 8 BI software. Based on
selective results from tests conducted in the IBM Performance and
Scalability Labs on pre-release Cognos 10 software
Modern and
Legacy Sources
Seamless upgrade and ease of ongoing management
IBM Cognos LIfecycle Manager
Reduce system management effort and
speed time to deploy new functionality
to the business community
Solution Highlights
Use Lifecycle
Manager to
validate results
Cognos 8 and
Cognos 10
• Validate single environment
– Assess impact of change in
operating environment, (e.g.
refresh pack, data source changes)
Accept
desired results
Move business
users
into Cognos 10
COGNOS
Leverage Cognos 10 New Features
(e.g. Dynamic Query, etc)
• Compare multiple environments
– Streamline upgrade process and
increase IT efficiency
• Use beyond upgrade to quickly
assess impact of any change that
could effect BI content
COGNOS
Use Lifecycle
Manager to
validate results
to leverage
new features
Accept desired
results
Promote
reports
to production
Upgrade first, then leverage new features
COGNOS
Expanded deployment options include Cloud, System z,
and Power
Optimized
Business System
Enterprise
Software
Leverage existing
IT investment
e.g. IBM Cognos 10
on supported OS
and hardware
Virtualization
Fast to install and run
Optimize use of
resources
e.g. IBM Smart Analytics
System
e.g. Cognos 10 on
System z
Private
Cloud
Standardize
& share costs
e.g. IBM Smart Analytics
Cloud on System z
Public
Cloud
Provision with shift
of CAPEX to OPEX
e.g. IBM Cognos 10
deployed on IBM Cloud
Trusted expertise with built-in training videos, ‘how-to’
books and user communities
• New “how-to” books deliver expertise
– BI Strategy Book
– BI on Cloud
– BI Redbook
• Workshops to help shape strategy
– Champion workshops
– Business Analytics experience
• Services & Training
– Proven practice workshops, learning assessment
and user adoption services
– Broader portfolio of self-paced training options
• Growth in communities
– Innovation Center
– DeveloperWorks, C^3 Blog
– Twitter, facebook and linked-in
Cognos 10 Ready added value of TM1, Planning,
Analytic Applications and SPSS Modeler
COGNOS
Cognos 10 redefines how organizations will use BI
Freedom to Think
Meet needs of evolving workforce
with analytics everyone can use
Connect with Others
Step up team decision-making
to gain insight and drive alignment
and Simply Do
Accelerate business impact
with actionable insight everywhere
with Platform Advances for faster performance and seamless upgrade