Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Goals
•
Auxiliary Challenges
•
Reasons for Challenges
•
PA Solutions/Controls
•
Tools/Processes
•
Opportunity
•
Your Community
Changing Public Opinion to Improve Boating Safety
1
Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Auxiliary Challenges
– Poor PE Attendance
– Limited Recruiting for PA
• SB
– Declining VE Activity
– Declining PV Activity
Changing Public Opinion to Improve Boating Safety
2
Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Background Causes
– PE-Heightened Competition
– Recruiting-Misinformation/Disinterest
– Poor PA Support for PE/PV/VE
– Lack of communication with the public
• The Public Does NOT Know the AUX
Changing Public Opinion to Improve Boating Safety
3
Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Solution
– Focus on PA at every level
– Flotilla PA Focus Group (PAFG)
• VFC, FSOs-CS, HR, PA, PE, PV, VE
– Annual Flotilla PA Plan (PE/PV/VE too)
– All members actively involved
• Recruit Targeted Skills
Changing Public Opinion to Improve Boating Safety
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Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Control
– Milestones
– Monthly evaluation
– How Plan is Working
– PA Support for PE, VE, PV
• Monthly Report
Changing Public Opinion to Improve Boating Safety
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Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Tools
– PA Tool Kit
– PA Planning Worksheet
• Process
•Take Inventory > Plan
•Uncovered items > Recruitment plan
• Use Plan for Monthly Report
Changing Public Opinion to Improve Boating Safety
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Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Getting Started
– Share Worksheet with members
– PAFG meet-start filling in Worksheet
– Flotilla meeting-flesh out Worksheet
– Assign responsibilities– Get commitments
• Execute the plan
Changing Public Opinion to Improve Boating Safety
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Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Monthly
– Review milestones
– Evaluate and improve plan and process
• Coordinate with Division and Sector
Changing Public Opinion to Improve Boating Safety
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Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• 4th Quarter
– Restart planning process
– Annual PE Plan
– Annual VE Plan
– Monthly PV Plan-expand opportunity
Changing Public Opinion to Improve Boating Safety
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Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Opportunity
– 75th Anniversary of AUX
– Speakers Bureau SO-PA
– Names & Oppty to Speak to SO-PA
– Boat Shows
– NSBW - Kickoff the season
– 200th Anniversary Star Spangle Banner
Changing Public Opinion to Improve Boating Safety
10
Public Affairs
Thornell Jones, FSO-PA 24-09
Sector Baltimore Workshops March 8, 2014
• Be Responsible for your community
•
Make sure they know us
•
Know who we are
•
Know what we do
• Plan to Grow PA in your Flotilla
Changing Public Opinion to Improve Boating Safety
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