The issues raised by media ownership in contemporary media practice View in slide show Definitions Vertical integration – Horizontal integration – Where one Company owns/ controls all the sections in the production of their product. This means if one thing goes then the whole company is in trouble. E.g. Apple. Where one company owns several others to make profit. So if one fails or is sold they have others to fall onto. E.g. Virgin. So what if ??? Apple Creative department Technological department Factory Distributers Shops And so on… Money Airlines shops Mobile Virgin Media And the others I CBA to type out. $ money, money, money £ Predators This Is England Was an estimated $40,000,000 to budget. Was an estimated £1,500,000 to budget. 20th century fox film corperation Our old friends… the UK Film Council. Trouble makerstudios Davis Entertainment Other productions Predators This Is England Follow this link to see other productions made by the companies involved. Follow this link to see other productions made by the companies involved. http://www.imdb.com/title /tt1424381/companycredits http://www.imdb.com/title /tt0480025/companycredits The companies involved in production, have been involved with other major holly word blockbusters. The companies involved in production are not as big as those in predators and do not have as much experience or widely known. Those company perks Predators News corp. allows, Cross media convergence in which it reaches out to a wider audience, coverage and positive reviews in News corp. productions/ materials, this is as they own media such as 20th century fox, sky news, fox and many news papers. This Is England Film four, being one of the production companies will allow advertisement on T.V. E.g. film 4 & channel 4. Unfortunately this is a smaller target audience compared with the news corp. ownership, so word of mouth may be heavily required.