Why do we buy
what we buy?
What different forces
converge to make
us buy something?
Part 2:
Ad Campaign
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Think like a disciplinarian: filmmaker
Creative problem solving: storyboard design process
Commercial production
Radio spot: scripting and recording
Individual writing components
A lot of what we’ve done this year has been
connected by an overarching big idea.
Structure enhances creativity:
storyboarding
tree
mapping
text
structure
thinking
tools/symbols
persuasive
techniques
imagery
TTQA
plot
SPIED
poetic
devices
As you listen and discuss today, be
thinking about...
Why do filmmakers use storyboards?
What’s their value?
How do they contribute to filmmakers’
ability to be creative?
Contributing definition
A storyboard is a visual outline of a film.
It’s a sequence of sketches that show the
progression, pace, and scale of camera shots.
It’s a visual story, like a comic book, but it
doesn’t contain dialogue.
Filmmakers use storyboards to visually
outline and draft their ideas for a film
(or commercial).
Peter Jackson, the Academy Award winning
director of the Lord of the Rings series, says that
he makes a movie on paper first, then he films it.
- Storyboarding helps filmmakers see
if (and how) the ideas they have in
their head will work on the screen.
Think like a filmmaker
Directing is very difficult and takes intuition and talent.
Directors view everything in terms of the shot, or how
the camera is positioned to capture the action.
They also think in terms of frame, or what the audience
will actually see on the movie screen on TV.
Think zoom-in/zoom-out or cropping.
Storyboards illustrate what shot the
director hopes to frame for the audience.
Storyboards
are outlines
and may be
changed during
shooting as
needed.
Look at the
example.
What are some
differences
you see between
the storyboard
sketch and the
final product?
3
Storyboards
give details
like how the
camera should
move as action
unfolds and a
description of
what’s happening.
Can you identify the
sequence of these
shots?
Are you sure?
1
2
5
4
Storyboards aren’t all the same. Some are more
detailed. Others are simple sketches to show scale.
Shot variety is
essential to
appeal.
Shot variety is
essential to
appeal.
Shot variety is
essential to
appeal.
Planned simplicity works just as well and
sometimes better than complexity.
Planned simplicity
works just as well
and sometimes
better than
complexity.
Back to that big idea…
Structure enhances creativity.
In the context of today’s lesson…
Storyboards are a structure that
enhance filmmakers’ creativity.
Today’s Project Goals
1. Complete Free Brainstorm
- Share and write down as many commercial “concepts”
as you can. Don’t reject any ideas. Everything and
anything should be included in your brainstorm.
(10 minutes)
2. Build Background Knowledge
- Take notes on storyboarding, camera
techniques, and filmmaking.
3. Get back to small groups. Continue brainstorm with new
knowledge.
Structure enhances creativity.
Yesterday we learned about one structure that
enhances the creativity of filmmakers: storyboards.
Today, we’ll take a look at another structure
that contributes to filmmakers’ creativity:
camera techniques – camera angles and
different types of camera shots.
As you listen and discuss today, be
thinking about...
Why do filmmakers use different
camera techniques?
How do they work?
How do they contribute to
filmmakers’ ability to be creative?
Camera Angles vs. Camera Shots
Camera ANGLE
examples
Basic Camera Angles
• camera angle: angle at which the camera is
positioned for a shot.
High-angle shots are shot from
above. They can make a object
look small; they tend to make
the object seem smaller and
weaker. The camera is usually
located above the eye line.
Low-angle shots are shot from
beneath. They often make a
object appear larger or more
important. They can also make
an object look more imposing
and/or intimidating.
Eye-level
Eye-level shots: camera is
placed at the subject’s height.
Unlike high or low angle
shots, these are more
common as they lack
dramatic power – they’re
“neutral”.
High-angle
(from above)
High-angle shots are shot from
above. They can make a object
look small; they tend to make
the object seem smaller and
weaker. The camera is usually
located above the eye line.
Low angle
(from
beneath)
Low-angle shots are shot from
beneath. They often make a
object appear larger or more
important. They can also make
an object look more imposing
and/or intimidating.
Point-of-view
Point-of-view shots – or POV –
are usually filmed from where
the character’s eyes would be.
Often used in horror movies to
suggest a menacing presence.
Nemo’s POV
Over the shoulder
Over-the-shoulder shot – the
name says it all – the back of
the shoulder and the persons
head frames this image.
Camera Angles vs. Camera Shots
Camera ANGLE
examples
Camera SHOT
examples
Basic Camera Shots -- Scale
1. Long /wide shot: A long shot (full shot or body shot) usually
shows the entire object. Using a long shot you get the
opportunity to show an object in relation to its surroundings.
2. Medium shot: A shot showing a body from the waist up. This
allows for relatively clear facial expressions and body language at
the same time. Commonly used in news reports.
3. Close-up shot: The close-up shot presents an object in great
detail. The surrounding environment and other objects are
hardly visible.
4. Extreme close-up shot: The shot frames part of the object so
tightly that nothing else can be seen.
Sub-types: split screen, confessional, establishing, object
1. Long /wide shot: A long shot (full shot or body shot) usually
shows the entire object. Using a long shot you get the
opportunity to show an object in relation to its surroundings.
2. Medium shot: A shot showing a body from the waist up. This
allows for relatively clear facial expressions and body language at
the same time. Commonly used in news reports.
3. Close-up shot: The close-up shot presents an object in great
detail. The surrounding environment and other objects are
hardly visible.
4. Extreme close-up shot: The shot frames part of the object so
tightly that nothing else can really be seen.
Let’s look at a few more examples
Close-up
Extreme Close-Up Shot
Medium Shot
Long Shot
Confessional
Split Screen
Camera techniques like shots and
angles help filmmakers to create more
appealing final products.