BLUEPRINT OF RYANAIR
BLUEPRINT OF RYANAIR
According to the document uploaded in fronter, Ryanair is a low cost air company which
stands out in the market due to the cheap travel tickets that it offers.
Ryanair gets everyday to maintain the balance between travel tickets price and the costs
of all the services and operations carried out within the company.
Its low prices are explained because of all the services that are not included in the ticket
travel and customers have to pay apart if they desire to use them ( toilets, food, drinks…)
which are included in tickets travel of more expensive air companies but not in Ryanair.
After having the enough knowledge about how Ryanair works internally and externally,
we can start developing what it is called as a “blueprint”.
WHAT IS A BLUEPRINT?
A blueprint is a useful tool which describes in detail how the service
process of a company should be and it includes what customers
experience when using a specific service from a company, what they are
able to see according to the company’s services ( front- stage) and the
activities of all the employees and support processes (back-stage).
A blueprint help to identify the potential fail points within a service
process, which can lead the company to lose their customers due to a
bad service offered to them.
Furthermore it helps to clarify the relationships between customers and
employees in order to integrate the marketing, operations and human
resource departments within the firm.
OUR POSTER
PROLOGUE AND INTRODUCTORY SCENES:
Here it is described the actions that customers
carry out until they are in their corresponding
seat in the plane:
The first act is the customer making the
reservation to book a place in the airplane.
They will have to ckeck-in by themselves on the
Ryanair website and to print their boarding card.
When they day of the journey arrives, they
should go to the terminal and gate allocated for
the journey.
Finally they are seated and ready for travelling.
DELIVERY OF THE CORE
PRODUCT:
Act 2 corresponds to
delivery of the product that
customer have paid for.
Here customers experience
the delivery service from
the company, and they will
assess if the service is how
they really expected .
THE DRAMA CONCLUDES
Act 3 is the end of the delivery service.
Customers have already found their seats, they have
been enjoyed the travel and now the final step should be
shorter than the others, to avoid surprises and bad
actions that could spoil all the other good services just
offered.
The plane takes off and travelers should get off the plane.
Then they go to pick their luggage up in the baggage
reclaim area of the airport and finally they leave the
airport in whatever way of transport.
CONCLUSION OF THE
BLUEPRINT:
Any fail point was found during the development of the blueprint of Ryanair,
it means that the company is giving quality services that satisfy customers
desires and the company does not forget any important service to deliver.
We can conclude saying that Ryanair has developed a good blueprint and it is
following it everyday, it explains why Ryanair is the world’s favorite airlines, its
continuous increase of passengers and new worldwide destinations and
therefore its higher incomes every year.