Explain How
Researchers Use
Inductive Content
Analysis (Thematic
Analysis) on
Transcripts
Definition
• Inductive Content Analysis (Thematic
Analysis): an example is grounded theory that
was invented for studying social processes in
sociology
• Coding: finding specific categories in the data
material
Introduction
• A common practice with the analysis of
qualitative data is identifying key themes,
concepts, and categories
• In the first stage of analysis, descriptive labels
are given to discrete instances of phenomena
• Low-level categories emerge as the coding
process continues, followed by the higherlevel categories (here lower-level categories
are integrated into meaningful units)
• Analyzing data that way identifies and
integrates categories of meaning from data,
with the aim of generating new theory based
on the data
• The same as traditional content analysis,
where the categories are defined before the
analysis begins
• Categories emerge from the data material in
grounded theory
Goals and Analysis
• • Goals
To gain insight….
The answer emerges from itself
Grigoriou 2004
• Analysis
Interpretation of the participant's
experience
Smith 2004
Elicited themes to draw out conclusions.
Willig (2001)
• Interpretative phenomenological analysis (IPA)
– is an approach to psychological qualitative research
– aims to offer insights into how a person, in a given
context, makes sense of a given phenomenon
– Usually these phenomena relate to personally
significant experiment- such as a major life event or
the development of an important relationship
– allows the researcher to gain an inside perspective of
how individuals make sense of the world
• Willig (2001) outlines the stages as analytic
strategy in IPA with the use of transcripts and
semi-structured interviews
1. Reading and rereading transcripts
– familiar with each participants account
– notes on thoughts and observations to be analyzed
– ex. key phrases, contradictions, interpretations,
summary statements, language use
2. Identification of emergent themes
– characterize each section of the text
– emerging themes from first reading are known as “raw
data themes”
3.
Structuring emergent themes
– list emergent themes
– see if themes are related in clusters or hierarchies
– clusters are labeled appropriately according to the theme
– ex. could be labeled “childhood cluster”, which includes themes
such as “relationship with friends” and “relationship with family”
– can be organized by higher-order themes and subordinate
themes
– source material needs to be reviewed to ensure interpretation is
supported
4. Summary table of the structured themes and relevant quotations
that illustrate each theme
– should only include essential themes of participants experiences
– relevant to original research question
– includes cluster and subordinate theme labels, quotations, and
references to interview transcript
Conclusion
• Content analysis can be used with either qualitative or
quantitative data and in an inductive or deductive way.
• Qualitative content analysis is mainly used in nursing studies, as
there is little information published about the analysis process.
• The aim of content analysis is to build a model that can then be
used to describe the phenomenon in a conceptual form.
• Distinguishing inductive from deductive processes is important in
identifying what counts as qualitative research.
• Inductive reasoning uses data to generate ideas, whereas
deductive reasoning begins with the idea and uses the data to
confirm or reject the idea.
• Commonly used in cases where there have been no previous
studies.
Video
• http://www.youtube.com/watch?v=nrDONso
VoXE&feature=related
• http://www.onlinepsychologydegrees.com/int
erview/lara-mayeux/