MEDIATIVE PLACES – LISTINGS MANAGMENT
TO BE FOUND OR NOT TO BE FOUND LOCALLY.
THAT IS THE LISTINGS QUESTION
PRODUCT CONSTRUCT AS OF JANUARY 2014
LOCAL SOCIAL -LISTINGS MANAGEMENT
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What Social Listings Management Is
Our Unique Selling Proposition
Our Competitive Position
What You Get
How It Works: Our Technology
What We’ll Report On
Our Success to Date: A Success Story
The Product Package Staircase (internal use only)
What Our Service Does Not Include (internal use only)
How It Works: Our Operational Process (internal use only)
Business Rules (internal use only)
MEDIATIVE’S LOCAL SOCIAL SOLUTION
THE MOMENTFEED PLATFORM
1 Platform; 3 Components:
1
2
3
PinSync:
Listings Management – Claim,
Clean & Optimize LocationSpecific Social Profiles
LocalVoice:
Social Monitoring &
Engagement CRM Platform
Business Intelligence:
Competitive Intelligence &
Reporting
LOCAL SOCIAL - LISTINGS MANAGEMENT
WHAT IS IT?
Local Social Listings Management is the claiming, optimization and deduplication of location-specific social profiles on Facebook, Foursquare
and Google+ Local Pages via a process called PinSync. Mediative’s solution
will add missing social profiles, eliminate illegitimate profiles and ensure
information is accurate and optimized for Local Search. After the initial
clean-up, Mediative will monitor each location monthly to ensure that no
duplicate and/or unofficial profiles have been created.
BE FOUND
MEDIATIVE PLACES LOCAL SOCIAL SAAS SOLUTION
Manage & extend your brand
visibility by Claiming, Cleaning &
Optimizing Local Social profiles for
local & nearby Search.
LOCAL SOCIAL - LISTINGS MANAGEMENT
TO BE FOUND OR NOT TO BE FOUND LOCALLY.
THAT IS THE LISTINGS QUESTION
Brands sometimes lose control of their presence on key sites due to
unofficial, consumer-created social pages. We claim, clean and optimize a
business’s profile for each retail outlet or location across Facebook,
Foursquare, Twitter, Instagram, Pinterest and Google+ Local.
We’ll also add and correct your info across the most popular local
search destinations in North America, all of Canada’s Yellow Pages
properties. This means 100% brand control, and guaranteed listing and
geo-code accuracy.
COMPETITIVE ASSESSMENT
Location Level Management of
Foursquare, Facebook, Twitter,
Google+, Instagram and
Pinterest. Able to claim, create,
clean and optimize location-level
listings.
Monitoring & Limited
Engagement
Capabilities at the
Location Level. Able to
correct Foursquare &
Facebook citations,
with additional service
offerings.
Vendasta
Very limited
publishing & CRM.
Surfaces a lot of
content, but the
platform is not
actionable.
Local Level
LOCAL SOCIAL SaaS SERVICES
MomentFeed
SweetIQ
Monitoring
Engagement
VenueLabs
Salesforce
Brand Level
Location-based local
listening and analysis.
Does not offer
significant engagement
functionality and venue
clean up is manual.
Salesforce social platform
created from merging
Buddy Media & Radian 6.
Good social analytics and
publishing tools. Stronger
for the brand-level than the
local level with some
comparative functionality,
but not an intuitive UI.
Hootsuite
Great social platform for
listening at the brand-level,
but difficult to manage the
location level and does
not have PinSync-like
capabilities.
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PINSYNC: WHAT YOU GET
1
2
3
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Profile Creation: Managed service to claim & optimize social
profiles for Google+, Facebook, Foursquare, Instagram &
Pinterest to ensure brand consistency.
Geo-Code Update: Managed service to ensure correct
lat./long. data for Google+, Facebook & Foursquare.
Step-by-Step Implementation Support and On-Going
Technical Support.
Actionable Reporting: Track your social program’s effectiveness
through a comprehensive social analytics suite of tools.
HOW IT WORKS
OUR TECHNOLOGY
1
Location List A location list will be sent to
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Account Authentication social accounts must
3
Profile Creation MomentFeed will create the
4
De-duplication MomentFeed via API will find
5
Geo-Code Update MomentFeed will manually
MomentFeed. This information will be used to
update existing profiles to ensure accurate &
complete listings.
be authenticated to allow MomentFeed access.
social profiles for any locations with missing
profiles & set-up the parent-child relationship.*
any unofficial pages and remove those pages.
update each location’s geocodes to ensure they are
precisely over the location’s physical address.
*The Parent-child relationship: connection between a brand’s location pages (children) and the
corporate brand page (parent) to allow better brand consistency, control & aggregation of data.
REPORTING – BE SEEN
SUMMARY STATS
View multiple KPIs for a given
date range and compare against
the equal preceding timeframe.
Comparison stats quickly reveal
the success of social initiatives.
ENGAGEMENT TRENDS
View multiple KPIs in trend lines.
Drill into aggregate, group or
individual location performance
and measure key metrics’ trends
over time.
ENGAGEMENT TYPES
View the most common type of
content users are posting about
your business.
ENGAGEMENT SOURCES
Identify where engagement is
coming from to better focus your
social efforts.
DEMOGRAPHIC INFO
Identify who your key audience
segments are.
USE CASE
A SUCCESS STORY
Efficient venue management
Brand message consistency
Better search results & discoverability
Increased customer engagement
More in-location check-ins
43%
PinSync
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86%
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PRODUCT MODULES
MOMENTFEED SaaS PLATFORM
PinSync
Monthly Price Per Location
Local Voice
COMPETITIVE
BENCHMARKING
(ADD ON)
Starting at $50
Claiming of Social Profiles
✔
Merging Duplicate/Unauthorized Profiles
✔
Creating Missing Local Profiles
✔
Synchronizing Updates Across Platforms
✔
Correcting Lat./Long Data & Contact Details
✔
Centralized Location-Level Content
Aggregation
✔
Easy Sharing of Content & Responding
✔
Centralized Reporting and Measurement
✔
Syndication of Promotions
✔
Benchmarking Against Local-Market
Competitors
✔
ROI Measurement on Local Marketing
Efforts
✔
Note: Less than 100 Locations = Local Voice & PinSync must be sold together
or requires Product Manager approval.
PRODUCT MODULES
MOMENTFEED PINSYNC-ONLY
Up to [x]
Locations
Software
$/Location
PinSync
Tier
Claiming of Social Profiles
✔
1
20 $
30.00
Merging Duplicate/Unauthorized Profiles
✔
2
100 $
21.00
Creating Missing Local Profiles
✔
3
500 $
5.40
Synchronizing Updates Across Platforms
✔
4
1,000 $
5.40
Correcting Lat./Long Data & Contact Details
✔
5
5,000 $
5.40
Centralized Reporting and Measurement
✔
6
10,000 $
5.40
ROI Measurement on Local Marketing Efforts
✔
7
50,000 $
5.40
Notes:
1. Less than100 Locations = Local Voice & PinSync must be sold together or requires Product Manager approval.
2. Pricing rate card is progressive and includes the previous tier rates.
WHAT THIS DOES NOT INCLUDE
• Google+ Places Optimization
• Monthly Reporting
• Strategic Social Media Consultation
• Social Media Managed Services
HOW IT WORKS
OUR OPERATIONAL PROCESS FLOW
Pre-Sales Process
Account Set Up
On-Going Mgmt.
KEY CONTACTS
HOW TO GET SUPPORT
Pre-Sale Support:
Amanda Lock
Reach out to Amanda for pre-sale questions & support including presentation decks,
project scoping, proposals, SOWs
Project Management Office:
Cherise Myers
Cherise will be a point of contact for scheduling project start dates as well as
coordinating availability of SMEs for advanced project scoping.
Product Manager:
Kyle Grant
Kyle will be able to answer any product-related questions regarding product
definition, pricing, options, or product integration.
Product Thought-Leaders:
Kyle Grant & Andrea Borodenko
Kyle & Andrea can be available for strategic consultation, account reviews & specific
questions.
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WHEN TO RECOMMEND LOCAL VOICE
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Clients are seeking to improve brand visibility across social networks ensuring
location-specific profiles have been set up for every location. (Be Seen)
Clients are looking to optimize for Local Search on social platforms such as
Facebook Graph Search, Foursquare Nearby Search & Google Maps (Powered by
Google+ Local Page).
Clients are seeking to eliminate duplicate, illegitimate and unofficial profile pages that
are not owned by the brand to control branding and better monitor social sentiment.
Clients are looking to accurately place their locations on GPS-enabled maps by
updating Geocode information to ensure customers are given accurate location
information and directions .
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BUSINESS RULES
HOW DO WE EXECUTE EFFECTIVE CAMPAIGNS?
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The pricing model is based on the monthly cost per location and is a progressivepricing model: all previous tiers’ fees apply when calculating the price.
A 10% set-up fee is charged for clients with more than 100 locations.
Contracts are sold on 12-month durations.
PinSync and Local Voice can be sold independently for clients with more than 100
Locations.
The Business Intelligence component is not included in the price; it is an add-on
service.
PinSync is not available as a one-off service.
Google+ Local page claiming cannot be sold independently. It is a component of
PinSync and part of a package.
DEFINITIONS
TERM
Account Authentication
Geo-code
NAP
DEFINITION
Setting up the access between MomentFeed and the social platform to grant
MomentFeed the ability to post updates and make changes to the location and
brand pages for the company.
The associated geographic coordinates (latitude & longitude) from other geographic
data sets, such as street addresses or postal codes.
Name, Address, and Phone number data. Considered the cornerstone for
developing citations and local SEO benefit
The connection between a brand’s location pages (children) and the corporate
Parent-Child Relationship brand page (parent) to allow better brand consistency, control, & aggregation
of data.
Profile
A page or listing on a social platform for a brand or individual location.