Written
Kirsty Liu
Marketing
Exec
Information
Verbal
Can come from a variety of sources. The effective business
will consider and utilize information from all sources
before making business decisions.
What ways could a business like Jack Wills find use
information?
Multimedia
On Screen
Web-based
Why? What is the purpose?
- Updating knowledge
- Informing future developments
- Strategic direction and SWOT analysis
- Offering competitive insight
- Communicating sales promotions
- Inviting support for activities
Internal & External Sources
Internal & External
Information made available by
individual departments such as:
Data & statistics
-
-
Task 1- What are the internal
departments/functional areas involved with
providing information? What information may
be relevant?
Internal & External
Information made available by
individual departments such as:
Data & statistics
-
-
Task 2- What are the external sources of data?
Also, be specific in WHICH ones are relevant to
Jack Wills, for example WHICH trade groupings
would interest JW?
I have sent you the assignment brief & some
website links via Edmodo. Have a look on the
websites and make notes on anything you think
may be relevant in our work. Key information,
data, statistics etc. Remember to reference the
sources of your information.
WHO
Question
Kirsty
In what way does Jack Wills use verbal
information?
Staff
What written information do you get about your
customers?
Staff
What is the onscreen information that you have
in store?
You
What multi-media does Jack Wills utilise? In-store
computers? TV Advertisements etc?
You
What do you think of
http://www.jackwills.com/en-hk/home
You / Staff
Is Jack Wills embracing or entering the Asian
market?
Kirsty
How much freedom do you have to use local
information & promote a ‘Hong Kong’ Jack Wills.
You
What is the purpose of the icam in shops? Fun or
research?
Staff / Kirsty
Who is Jack Wills target market?
You / Kirsty
What is Jack Wills mission statement
You
How many logos to Jack Wills have?
You
What is Jack Wills strapline?
Kirsty
How do you communicate with customers
outside of the store to promote Jack Wills across
Hong Kong?
Kirsty
Does Jack Wills HK do anything different to UK?
Kirsty
Does Jack Wills HK have a Hong Kong based
marketing department?
Further Research?
What are the purposes for Jack Wills
gathering/distributing information?
Why is this important to Jack Wills Hong
Kong
To update their knowledge
To plan for future developments
To contribute to SWOT analysis
For competitive insight
To communicate promotions (distribute)
Where does Jack Wills internal
information come from?
Finance department
Sales department
Human Resources department
Production department
Marketing department
Customer services department
What sort of information can each of
these provide?
M1
Now that you have identified the information used in Jack Wills, you thought
it would be useful to analyze the reasons behind the choices.
Add to your presentation
• Analyze- What does this mean?
• Why the type of information was used
• Why the source of each type of information was chosen & how this is
relevant to JW
1
Add to your presentation materials, an
evaluation of the appropriateness of the
information used to make
strategic decisions at Jack Wills.
You must use at least 2 sets of information
that have been used to make a business
decision.
How appropriate is the information source
in making these decisions?
Evaluate- What does this mean?