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Facebook is a social network that has taken
the internet by storm.
It’s a place for people to connect, share
information, promote businesses, and build
relationships and credibility.
If used properly, Facebook can serve as a
great marketing tool and help you recruit
coaches and recommend products.
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If you want to become successful in this
business, you have to build relationships with
people, both online and offline.
Facebook is different than other social
networking sites in that when someone adds
you as a “friend,” for whatever reason they
feel like they now have a connection with you
and know you on a personal level.
When you establish relationships, build trust
and credibility, over time people will listen to
your recommendations.
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Most new coaches have a hard time understanding
the difference between selling and recommending.
◦ When you “sell” something, people feel you’re doing it for
your own benefit.
◦ When you “recommend” something, people feel you’re
trying to help them.
◦ There is a BIG difference!
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It’s important that you become a product of the
product, meaning you use something, understand the
value in it, and then recommend it to others.
◦ Your passion and confidence when talking about a product
will lead to others having confidence in you.
◦ Recommend the products and coaching opportunity like
you recommend a good movie, doctor, etc.
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If something doesn’t work for you, don’t
recommend it.
When people know you’re a Beachbody Coach
and earn commission from Beachbody products,
and you recommend a non-Beachbody product,
that builds trust, so when you do recommend a
Beachbody product, they know it works and will
get involved.
◦ Be honest with people. If you don’t a like product, tell
them.
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Approach people with the intent to help them,
not sell to them.
Truly believe that Beachbody products can help
change lives, and others will believe as well.
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Don’t change who you are just because you’re now a
Beachbody Coach.
Show people you’re normal, have flaws, struggle, and fail.
◦ This way people know you’re human.
◦ I will send emails to my customers letting them know I struggled
on the diet/workouts because the more you relate to them, the
better you will be at relationship building.
◦ You can talk about your failures, but mention how you have
learned from them and moved forward.
 Gives people hope.
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The best thing you can do for your business is treat the
people you coach and talk to as friends, not customers or
potential customers.
Be positive! Positivity spreads like wildfire and makes
people feel great.
◦ When posting on Facebook, keep posts positive because nobody
likes negativity.
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Go to Facebook.com, and fill out the necessary
information to get signed up.
Next, you will need to adjust some settings.
To do so, go to “My Account” in the upper right
hand corner and select “Account Settings.”
Once there, the first thing you will need to do is
update your username.
◦ Right next to “username,” click “change,” and then create
a short, easy username.
◦ This is important for sharing purposes.
 Your Facebook link will become facebook.com/(username).
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Next, update your privacy settings.
◦ Click “manage” in the privacy section and adjust the
settings how you please.
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If you want, you can have all Facebook
notifications sent to your phone.
◦ This is great if you’re expecting a message while
away from your computer.
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To do so, go to “Account,” “Account Settings,”
and then “Mobile.”
Adjust the settings.
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Next, you will need to update your profile with all the
necessary information.
Click on “Profile” at the top right hand corner, and
right under your picture select “Info.”
Update your employer information to include
Beachbody and what you do as a Beachbody Coach.
◦ See next slide.
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Scroll down and edit your “Basic Information.”
◦ Be sure to include all of your website links.
 Blog, Shakeology site, etc.
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Make sure you update your contact information as
well, and include your website links again.
Fill out the rest of your profile.
Use bit.ly to shorten links
and keep track of clicks
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Being a product of the product and getting
results with Beachbody products is important for
marketing purposes.
If you have a great transformation, use one of
your “after” pictures as your profile picture.
◦ If you don’t, use a picture showing you having fun!
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On your profile page, select “Edit Profile” under
your name, and then select “Profile Picture” on
the left. You can now upload a picture from your
computer.
Stay away from any profile pictures that would
tarnish your image, such as pictures with alcohol.
See next slide.
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You’re going to want to create a picture album of
your “before” and “after” photos if you have them.
On your profile page, select “Photos,” and then
“Upload Photos” in the top right hand corner.
The same rule for the profile picture applies to any
albums that you create, and you don’t want to upload
anything that will tarnish your image.
Be sure to include any photos with Beachbody celebs
like Tony Horton, Carl Daikeler, and Chalene Johnson.
Also include pictures of you doing Beachbody
workouts and using Beachbody products for
credibility.
See next slide.
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People love videos, especially ones with product
reviews, transformation pictures, workout and
diet tips, and transformation stories.
Whenever you create a video, be sure to include
your website name at the beginning and end.
◦ I use Windows Movie Maker to create all of my videos.
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To upload a video onto Facebook, right next to
“Share” select “Video,” and then “Upload a Video.”
See next slide.
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It’s important that you try to update your
status each hour.
◦ Use Hootsuite to schedule your posts.
 There is a separate training on how to use Hootsuite.
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Make sure you respond to any comments on
your posts in a timely manner.
◦ Remember, the more conversations you engage in,
the more relationships you will build.
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Be enthusiastic, passionate, and positive!
◦ People don’t like to surround themselves with
negativity.
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Adding links to your Beachbody shop page.
Talking about how others can save 25% as a coach.
Telling people to contact you to learn more about
Beachbody products.
Talking about nothing but Beachbody.
Telling people that they need to join your team.
Saying that you have a business opportunity.
Mentioning how to add you as their free coach.
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"Recruit" other coach's customers.
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◦ If you're carrying on a conversation with someone, then you
can mention this, but try to do this through messaging.
◦ This happened to me in the past, and I reported that person
to Beachbody. It's against company rules, so be careful with
this.
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Talk about your story and success WITHOUT posting links.
Post fitness and health tips.
Talk about other people's success stories, preferably your
family and friends, with different Beachbody products.
Ask questions to spark conversation. For example, "What's
on your to-do-list for the day?" or "How many of you are
watching Vampire Diaries tonight?"
Keep a balance between personal and business posts.
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Posting links to your blog posts.
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◦ People want to know you!
◦ People don’t perceive blogs as “salesy.”
◦ Use bit.ly to keep track of clicks.
Posting links to attend a Business Opportunity Webinar.
Spending about a half hour on Facebook Chat.
◦ Many of my coaches and customers have come from me talking
about the opportunity through Facebook chat.
Asking questions sparks
conversation
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It’s important that you respond to all Facebook
messages within 24 hours that you receive them.
◦ This has been something I have done since day 1, and
many people respect that and make me their coach
because of doing so.
◦ If not, they will find a coach who will.
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There are many questions that people will ask
you through messaging instead of posting on
your wall because of the fear of being
embarrassed.
Good place to talk to people about making you
their coach and about the coaching opportunity.
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If you already have an existing customer
base, run a customer report in your coach
office and then look them up to see if they
are on Facebook.
I have found that the customers who don’t
respond to your emails will respond to your
Facebook messages.
◦ Many times the Beachbody bulk emails go directly
into people’s spam folders.
◦ Customers love when you reach out to them
individually instead of through a bulk email.
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There is a feature on Facebook that allows you to
create an event and invite people.
◦ It can be a challenge, accountability group, or even an
actual local event.
 i.e. We created an event not too long ago for anyone who
wanted to join us for 90 days of P90X, and had about 120
“attend” the event.
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This is a good way to invite your customers,
prospects, and coaches to any Corporate Beachbody
Events or Home Parties.
On your Home Page, in the right hand column there is
an “Events” section, and right underneath that is a
blank box. To create an event, just click on it.
See next slide.
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Facebook notes are a lot like blog posts, but you
have the ability to tag people in them.
◦ i.e. You can create a note about your top supplements
and then tag some of your customers.
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To create a note, go to your profile page, and
then select “Notes” under your profile picture.
Next, go to the top right hand corner and select
“Write a Note.”
Once you’re done writing the note, you can tag
whoever you want by typing in the name in the
“Tags.”
See next slide.
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A “Like” page is a Facebook profile that allows people
to “Like” you instead of adding you as a friend.
Many people feel that they should have a separate
“Like” Page for strictly the Beachbody business, but
it’s important to still keep a balance between
personal and business posts.
There are a few differences between “Like” pages and
personal pages:
1. “Like” pages allow unlimited “likes” while personal pages
have a 5,000 friend limit.
2. “Like” pages are optimized, meaning they are picked up
by search engines, while personal pages are not.
3. “Like” pages don’t allow personal messages while
personal pages do.
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First, sign out of Facebook.
Next, under “Sign Up,” click on “Create a page
for a celebrity, band or business.”
Under “Create a page for a:” select “Artist,
band or public figure.”
For the “Page Name” box, put your name.
◦ It’s important that you use ONLY your name for
branding purposes.
 i.e. Do not use Beachbody Coach “Your Name.”
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Check the box that says you’re the official
representative and click “Create official page.”
Be sure to select “public figure”
Use your name for branding
purposes