Task:
Select a substantial visual text and Make a PowerPoint
presentation identifying and discussing the effectiveness of
the visual and critical features of the text.
This is a propaganda poster from World
War I, to get more recruits to join the
ANZACs for the war.
It uses a variety of different techniques, to
try to persuade its audience into wanting
to enlist and join the army. This
presentation will cover the techniques
used.
The first technique used in this poster is the difference between the
two men in the poster, one of a soldier in uniform, standing
proudly, and the other of a man relaxing, and reading a book.
as to:
These two images are then emphasised on, with the words in the
middle of the poster, stating: ‘Which Picture would your father like
to show his friends?’. This impacts the reader’s emotions, as most
people like to impress their parents.
It impacts the viewer’s emotions in another way as well, because if
your father showed his friends the photo of you slacking, it would
make him look bad in front of his friends. This is another way this
image impacts the emotions of the viewer.
From looking at the image before, we can see that there are 2
major contrasting colours used. These are the bright yellow, which
is shown in the background of the standing soldier, and also the
dark shaded mix of black and red.
The choice and placement of the colour can imply many things,
these being:
• The difference of a bright and dark colour can resemble a positive and
negative answer to the question in between, and
• How enlisting as a soldier for the war is good, and slacking back at home is
bad.
By placing the images and text in this poster in certain areas of the
poster, this can draw the reader’s attention towards certain parts of the
poster.
One very effective way this technique was used in the poster is
by putting the only text on the poster across the entire poster,
meaning that it will draw attention. As well as this, because of its
diagonal placement, the reader will also look over the other 2
images on this poster.
Read the text in the middle of the poster. Did you see a part of the images on
the two corners of the poster?