PLAI-Bicol Region Librarians’ Council Seminar
Workshop on----April 18, 2012, Legaspi City

According to Lesley Barker, eHow
Contributing Writer, “… development
planning refers to the strategic
measurable goals that a person,
organization or community plans to meet
within a certain amount of time. Usually
the development plan includes timebased benchmarks. It generally also
includes the criteria that will be used to
evaluate whether or not the goals were
actually met.”
http://www.ehow.com/about_5095844_definiti
on-development-planning.html (Accessed April
11,2010)
Jan
July
Oct
Dec
Future
Present
(SWOT)
(Vision & Goals)
(Objectives and Strategies)

According to Roy Tennant (2005), “In this world of
ubiquitous and fluid content creation and
distribution opportunities, only the flexible will
survive. Those who can effectively use new modes of
communication will be the primary creators of
content…and librarians who can make sense of it
all on behalf of their clientele will remain treasured
assets to society. In such a world, those who thrive
on change are king.”
Importance of Planning
B
Future
(Goal/Vision)
A
Present
Status
Short term
Objectives
and Strategies

Planning enables libraries:
◦ To set direction (vision), develop strategies
(action) and monitor progress
◦ To identify strengths and weaknesses of and
opportunities and threats to the library.
◦ To identify the needed capabilities (critical
success factors) of the library to become
successful.
◦ To identify the procedures and practices that
need to be changed.
Library
Staff

According to Roy Tennant (2007) Our goal
should be: "Get users what they want,
when they want, as quickly and painlessly
as possible. If we don't do that, we've
failed. Our users will go somewhere else.”
LIBRARY
•Collecti
on
•Facilitie
s
•Staff
Services
Feedback
SATISFIED
USERS
•Parent
Institution
•Students
•Faculty
•Staff
•General
Public


Goal: To have a collection that matches the
information needs of the library users.
Questions to ask?
◦ Is the quality and quantity of our collection
satisfactory?
◦ What level of collection quality and quantity
should be achieved and maintained?
◦ What performance measure should be used for
evaluating the collection?


Goal: To have facilities that are appropriate
and in quality and quantity to satisfactorily
meet the needs of the library users.
Questions to ask:
◦ Is the quality and quantity of our facilities
satisfactory?
◦ What level of facilities quality and quantity should
be achieved and maintained?
◦ What technology will improve the efficiency of
library operations?
◦ What performance measure should be used for
evaluating the facilities?


Goal: To provide the library with the best
staff for the services offered by the library.
Questions to ask:
◦ Is the level of knowledge and skill of the library
staff sufficient to meet the challenge of change?
◦ What staff quality and quantity should be
achieved and maintained?
◦ What performance measure should be used for
each staff?


Goal: To provide the library user with the right
information at the right time. Go the Extra Mile
and Smile
Questions to ask:
◦ Is our level of service satisfactory?
◦ What level of service quality should be achieved and
maintained?
◦ What services can we discontinue to reallocate
resources?
◦ Who could be our partners outside our boundaries?
◦ What performance measure should be used for each
service? What changes in procedures and processes
will lead to improved performance?
◦


Goal: To make your collection, facilities and
services known to the customers.
Questions to ask:
◦ Do our users know what we have? What we can
provide?
◦ What promotional strategies should you adapt?
◦ What level of relationship marketing should be
achieved and maintained?
◦ What performance measures should be used for
each marketing strategy?
◦ Who are my competitors? How do I become
competitive?
◦ Where are my users? How can I reach them?
◦ How do I make the library visible?

Brainstorm on the following:
◦ Examine the status of your library (SWOT
analysis) in terms of collection, facilities, and
staff and how it impacts on the users.
◦ Make a vision statement about what you want
your library to be in the next three years.
◦ Prepare three SMART (S=specific,
M=Measurable, A=Attainable, R=Relevant;
T=Time-based (Zahorsky, 2010) goals. One
each for the collection, facilities and staff
◦ Think of strategies to reach your goals.
Lourdes T. David
Director
Rizal Library
Ateneo de Manila
University
ltdavid@ateneo.edu
lourdesdav@gmail.c
om



Barker, Lesley. “Definition of Development
Planning, ” eHow: How to do just about
everything
<http://www.ehow.com/about_5095844_definiti
on-development-planning.html> (Accessed April
11, 2010)
Joseph Matthews (2005). Strategic Planning and
Management for Library Managers. Westport,
CN: Libraries Unlimited, 2005.
Philippine Association of Academic and
Research Libraries (PAARL) Standards for
academic libraries for 2000. These standards
define the qualifications required of library
personnel in academic and research libraries in
the Philippines.



Tennant, Roy (2005) “Roy Tennant Inspires II”.
Posted by Michael Stephens in Tame the Web:
Libraries, Technology, People. May 2005.
http://tametheweb.com/2005/05/17/roy-tennantinspires-ii/ (Accessed April 25, 2010)
Tennant, Roy (2007). In SLA Blog posted by Stacey
Greenwell.
http://slablogger.typepad.com/sla_blog/2007/06/the_o
nly_consta.html (Accessed on April 25, 2010)
University of California in Los Angeles (UCLA)
Library. Administrative Document #700-2: Curricular
framework for the learning & development program .
(2007).
Zahorsky, Darrel (2010) The 5 steps to setting
SMART business goals. In About.com: small business
information)
http://sbinformation.about.com/od/busines
smanagemen1/a/businessgoals.htm
(Accessed April 25, 2010).