3M Building Window Films
Who we are
 Diversified technology company
 $30.9 bn, more than 55,000 products, 88,000 employees
 Window Film business lies in the Renewable Energy
Division of 3M
 Inventor of Window Films in 1966
 #1 Window Film manufacturer globally
What we do
First choice supplier of highly engineered and innovative
solar control and safety & security window films…
…which help solve glazing problems of glare, heat and
fading whilst also helping reducing energy costs…
…and protect people and assets from glass shatter, blast
and other damage, either deliberate or accidental.
7 Wonders of Window Film
 S – Safety & security
 H – Heat gain reduction
 A – Appearance
 G – Glare reduction
 P – Privacy
 I – Insulation
 F – Fade protection
Solar control in focus
1.
Energy conservation
2.
Increased comfort
3.
Fade reduction
4.
Glare and reflection reduction
1. Energy conservation
 Heating,
air-con and lighting have significant impact on buildings
running cost
 Power and heating
costs increasing
 Thermal load of a building
can increase up to 60% in the summer
 3M solar control film reduce solar heat gain
 Significantly
and lighting
by up to 77%
reduce dependency on air conditioning, heating, blinds
2. Increased comfort
 Keeping
a building comfortable difficult with sunlight and heat
 3M solar control films reduce heat
of the sun resulting in greater
occupant comfort
 Ideal working
environment is neither too hot nor too cold, with
optimum use of natural lighting
 For each
degree above 24ºC, productivity is reduced by up to 5%
 3M solar control film allows
environment
you to create the optimal, comfortable
3. Fade protection
 Ultra violet light responsible
for the fading of colours and
degeneration of materials
 3M solar control film reduces the damaging
rays by up to 99.9%,
substantially slowing down the fading process
 3M solar control films protect displays
in shop windows, galleries,
and furniture, prolonging life and vibrancy of your assets
4. Glare and reflection reduction
 Working at a computer or watching
a screen with light on the
surface is frustrating
 By significantly
reducing glare, 3M solar control film reduces
eyestrain
 Because
the use of metal is avoided in many of our films, they are
barely visible with no unwanted internal or external reflection
 Appearances
left unchanged, building and views inside and out
attractive as they were before
3M Solar Films
Unprotected glass vs Window film applied glass
3M Solar Control Window Films
1.
Prestige Series
2.
Night Vision Series
3.
Traditional Solar Series
3M Solar Films-Product Lines
3M Solar Films-Product Lines
Energy Conservation:
Market Facts
Building Window Films
Market Potential
• Turkey Flat Glass Demand :1200MM sq feet
• %87 of glass demand is for building applications
• %60 of building glass applications is windows
• %77 of building windows is clear .
•Most of the building windows are double paned
(factors as 0.5 to window film applications)
1200MM sq feet X 87% X 60% X 77% X 0,5 X 1,5$/ sq feet
Market Universe = $ 362M
Entitlement = 5% penetration
$ 362M X 5% = $ 18M
Country Competitive Landscape
Building Film Market
Key Players
Building Film Market
Share
Company 1
19%
Company 2
9%
Company 3
28%
Company 4
4%
Rest of Market
40%
Total:
100%
Market Analysis– Building Films
Competitive strength
Competitive weakness
Portfolio Coverage
Competitive Platforms
Pyramid
Presence
Tech.
Distrib.
Cost
Guerant
ee
People
Brand &
Mrktg
Comments
Company 1
 No application guarantee
Company 2
 Strong dist. network
 Application guerantee
Company 3
 Has dedicated sales team.
Company 4
Building Window Films
Market Share Building Films (E)
Market Snapshot
Company 1
19%
38%
28%
2% 4%
Smaller
Players
COST
Company 1
Company 2
Company 3
BRAND
AWARENESS
Company 3
9%
Company 2
QUALITY
PRODUCT
GUARANTEE
APPLICATION
GUARANTEE
Way-to-market Strategy
Building Window Films
Residential
Window Films
•Smaller volume projects
•Mainly end users go to
distributors and demand 3M
window film
Commercial
Window Films
•Bigger volume projects
•Architectural firms
•Civil engineering firms
•Shopping malls
•Restaurants & Cafes
Building Window Films
Decision-making for different customer segments
Why use building
window films ?
Prevent solar heat
gain ; Decrease
energy costs
Shopping malls,
plazas and hotels
A: Prestige Series
B:Night Vision Series
C:Silver20
Prevent fading
Shop displays
PR 70
(High light transmission
ratio)
Our Case Study
Innovation: Pipeline
 What kind of additional
benefits could be wanted in solar
window films? Product Innovations?
Privacy?
More effective energy
conservation?:
One Example
Innovation: Other Applications
 What kind of additional market segments could use solar
window films? What kind of other applications could be
done for energy conservation?
 Public Opportunities: Smart buildings
& Energy savings?