Understand the Effectiveness of
Airline Reservation Websites
P5 and P6
P5
• Review the features of airline reservation
websites
• Pick two websites each for three different
types of airline ie – full service scheduled, low
cost scheduled and cargo
Reservation Websites
• Scheduled airline
• Low -cost scheduled airline
• Cargo airline
Website Features
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Appearance
Navigation type
Provision of flight information
Provision of supplementary information and
services
• Booking procedure
• Check-in/boarding options
• Other features
Appearance
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Colour
Font
Style
Image
Navigation Type
• Menus
• Links
Provision of Flight Information
• Flight search
• Monthly view
Provision of Supplementary
Information and Services
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Destinations
Car hire
Hotels
Transfers
Booking Procedure
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Flight selection
Luggage
Add-ons
Payment
Printing shortcut
Time-outs
Group booking process
Check-In/Boarding Options
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Airport check-in
Online check-in
Priority check-in/boarding
Allocated/unallocated seating
Other Features
• Availability of package holidays
• Loyalty schemes
• Log-ins to manage bookings
P6
• Analyse the effectiveness of different airline
reservation websites
• You must analyse three of those websites you
reviewed for P5. Please use annotated
screenshots to support your analysis.
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Appeal
Ease of navigation
Flow from flight search to booking
Transparency of costs
Simplicity of removing or selecting add-ons
Links to and ease of booking for other
products
Appeal
• Is it appealing to the customer? Why?
Ease of Navigation
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Using menus
Links
Backwards
Forwards
Multiple search
Flow from Flight Search to Booking
• Is it quick and easy?
Transparency of Costs
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Luggage
Taxes
Seating
Check-in fee
Booking fee
Credit/debit card charges
Simplicity of Removing or Selecting
Add-ons
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Insurance
Car hire
Hotel
Transfers
Links to and Ease of Booking for Other
Products
• Packages