Whiteboard
Social Influences
.......
Starter: Give examples of how people
influence your behaviour
Compliance, Internalisation or
Identification?
• Elements of both compliance (need to be accepted)
and internalisation (adopting other’s viewpoints)
• Engage in a validation process; examines own belief
• Public compliance with little or no private attitude
change
• Engage in the process of social comparison
• Accepts viewpoint because of desire to be liked
• Acceptance of views both publicly and privately
• Accepts the majority viewpoint to be consistent
with your own
• To gain approval or avoid disapproval
• Adopts attitudes to be part of the group
Compliance, Internalisation or
Identification?
• Elements of both compliance (need to be accepted)
and internalisation (adopting other’s viewpoints)
• Engage in a validation process; examines own belief
• Public compliance with little or no private attitude
change
• Engage in the process of social comparison
• Accepts viewpoint because of desire to be liked
• Acceptance of views both publicly and privately
• Accepts the majority viewpoint to be consistent
with your own
• To gain approval or avoid disapproval
• Adopts attitudes to be part of the group
Compliance, Internalisation or
Identification?
• Elements of both compliance (need to be accepted)
and internalisation (adopting other’s viewpoints)
• Engage in a validation process; examines own belief
• Public compliance with little or no private attitude
Write your own
change
• Engage in the process
of social
comparison
definition
for each
• Accepts viewpoint because
wordof desire to be liked
• Acceptance of views both publicly and privately
• Accepts the majority viewpoint to be consistent
with your own
• To gain approval or avoid disapproval
• Adopts attitudes to be part of the group
Whiteboard
Starter: Odd One out
Compliance
Validation
Internalisation
Whiteboard
Compliance
•
Odd One out
Validation
Internalisation
Compliance is the odd one out because you do not
validate the opinions of others when you comply, you
only go along with the majority influence. You do not
change your private attitudes. Internalisation is a
validation of others opinions; private as well as a public
change of attitude.
Whiteboard
Odd One out
Social comparison
Compliance
Private opinion
Whiteboard
Odd One out
Social comparison
•
Compliance
Private opinion
Private opinion is the odd one put because when you
comply you do not change your private opinion you only
change your public opinion. When you comply you
make a social comparison, concentrating on the actions
and fitting in with the opinions of the majority. You
change your public opinion when you internalise and
when you identify.
Whiteboard
Odd One out
Desire to be liked Avoid disapproval Identification
Whiteboard
Odd One out
Desire to be liked Avoid disapproval Identification
•
Avoid disapproval is the odd one out because it
describes the behaviour associated with compliance and
not identification. Identification means that the person
adopts the behaviour of the majority because they have
a desire to be liked and to build relationships.
What is the difference between
compliance and internalisation?
What is the difference between
compliance and internalisation?
• When a person complies they only accept the
options/behaviour of others on a superficial
level; their public attitude changes. They
simply ‘go along with the majority’. When a
person internalises they accept the
opinions/behaviour of others on both a public
and private level. They change their private
opinion accepting that the group is correct.
Starter: Exam Question
What is meant by compliance in the
context of conformity research?
(3 marks)
Read Asch’s research on
Majority influence
Research the following:
• Hypothesis – states the expected direction of the
research
• Dependent variable – data that is being collected .
What is being measured(effect)
• Independent variables – something that the
researcher can change (cause)
• Ethical issues – What is acceptable
• Validity – how true or legitimate something is
Read Asch’s research on
Majority influence
• Hypothesis – a lone participant is more likely to
conform when faced with the majority influence
than when there is no influence
• Dependent variable – Number of times the lone
participant agrees with the confederates
• Independent variables – 12 out of 18 critical trials,
confederates unanimously gave the incorrect answer
• Ethical issues – informed consent and deception
• Validity - Insignificant test (Int) and population
validity (Ex)
Exam Q: In Asch’s study of students in
1956 he found that the participants
conform to majority influence. Give
one or more reasons why people
conform (4 marks)
Why did Asch carry out variations
to his research?
Give examples of each research
experiment, including variables
tested and findings
For example:
The difficulty of the task.....this tested the
variable....the findings were....
Evaluation of research.....
• Criticisms – ‘child of our time’
• Cultural variations/individual
differences
With reference to psychological research,
discuss the view that people will not
always conform to others in group
situations (12 marks)