UNCLASSIFIED
Online GEOINT Services
(OGS)
Dr. Bobby Laurine
AFCEA
14 February 2012
UNCLASSIFIED
Approved
for Public Release 12-198
The Direction
Online GEOINT Services will enhance the users experience
through online, on-demand services that provide access to
content, expertise, applications & support via a unified web
presence.
M
I
S
S
I
O
N
Intuitive
Self Service
Interact with the full suite
of GEOINT content through
a single access point
Adaptable
Assisted Service
Personalize the GEOINT
experience with a wide
range of widgets and web
services
Powerful
Create your own products
and assessments through
easy to use applications
Customer Services
Creating Mission
Success
Online GEOINT Services will
enable producers to shift
their production model to
expose content and focus on
creating new value by
deepening analytical
assessments.
Content Services
Online Services
Full Service
Application Services
Approved for Public Release 12-198
The Value Proposition
OGS will…
• Quantify GEOINT usage patterns to support
Agency strategic decisions
• Integrate content services for user ease of access
• Align Agency-wide web activities for a common
look & feel that stress simplicity over complexity
• Provide web visualization, customization and
application capabilities to enable self, assisted,
and full service access to GEOINT
…to enable the creation of new customer value
through broader and deeper analytical
assessments
Approved for Public Release 12-198
The Challenge
Enabling Data-Driven Decisions
How should we invest
NGA resources?
Is NGA producing
the right content?
Is NGA offering the
right services?
What other
options do
customers have?
How do we improve
content value?
Improving Application Management
Implementing software version control
Aligning Content Services w/User Needs
What we have
Fragmented Search
Offline Production
Silo’d Data
Approved for Public Release 12-198
Enhancing crossdomain services
Smart Search
Online Services
Integrated Content
Full-Service
Assisted-Service
Self-Service
Improving the User Online Experience
Designing for
ease of use
Standardizing
development
frameworks
Designing scalable
architectures
What users need
Retiring inactive &
outdated web sites
Establishing a consistent
look & feel across domains
Ensuring
content is
discoverable
The Solution
Content & Data
Management
Customer Support &
Satisfaction
Search
Business Analytics
Partnerships
Online
GEOINT
Services
App Store
Web Services
Application
Management
User Experience
Visualization
Approved for Public Release 12-198
We Invite Your Input
• Here’s where you can help
• Best practices and strategies for user experience,
customer engagement and web services
support
• Automated metadata tagging/indexing solutions
• Business analytics techniques and tools for
greater insight into users and more effective
decisions
• Web services and App Store frameworks and
operating models
• Best approaches for integrating evolving web
technologies, standards, and capabilities
• Agile development processes and approaches
(e.g., managing for scalability)
Approved for Public Release 12-198
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Approved for Public Release 12-198