PDRM 2013
Proposal
PR Project 2013
•
•
•
•
•
•
Background Research
Objectives
Event Overview
Event Ideas
Event Publicity
Venue Layout
Outline
From our research findings, these are some
of the previous campaigns that the PDRM
has done :
• Road safety campaign e.g. Operasi Sikap.
The aim of the campaign is to reduce the
accident rate during festival seasons.
• Home safety campaign e.g. Rumah
Selamat & Selamat Sampai Ke Destinasi.
This aims to educate the public on what to
do when leaving the house for a long
holiday.
• Crime awareness day campaign (recently
held in Sunway Pyramid) where they reenacted a kidnapping attempt with
members of the Special Action Unit.
Background Research
Based on our survey conducted, these are some of the results :
On people’s current perception of the PDRM :
“So far they are doing good but it can be improved”
“To be brutally honest, it is indeed such a good improvement for
PDRM to actually contribute their actions and works towards our
country of Malaysia which is also gaining the level of strictness,
honesty and efficiency at the same time.
However, still not good enough.”
“Respected people who defend our country”
Background Research
Situations in which people most seek the help of PDRM :
Background Research
Whether people would be curious of the PDRM were to have an event
in Taylor’s University Lakeside Campus :
Background Research
• To improve the youth’s perception of the PDRM
• Strengthen the relationship between PDRM and the
youths
• To increase the awareness and knowledge of people’s
basic rights
Objectives
• Title :
-undecided• Theme :
We Want You
• Taglines :
(We want you)… to trust in the PDRM
(We want you)… to see the PDRM
differently
(We want you)… to believe in the PDRM
Event Overview
• Cluedo/Murder hunt
A ‘treasure hunt’ where the
participants would have to guess who
is the murderer using CSI techniques.
Based on the popular board game,
Cluedo.
E.g. there are 6 crime scenes and the
participants would have to visit each
crime scene. After visiting each of it,
they would have to conclude WHO is
the murder suspect, what WEAPON
they used and WHERE was the crime
scene. The PDRM will have a CSI booth
where people can enquire how they
really solve these situations.
Event Ideas
• (DIP 1807) : Intro to PDRM
A police ‘course’ where participants will go through a
series of checkpoints and will receive a certificate at the
end after successfully completing all checkpoints.
e.g. Self defence
Kidnapped 101
PDRM’s services/responsibilities to the public
Consequences of bribing
Event Ideas
• Operasi P.O.P (Police Outreach Program)
On campus activities :
 Road safety exhibition (indoor)
 Home safety exhibition (indoor)
 Cyber awareness (indoor)
 Re-enactment scene of crimes done by the special action unit
branch of the PDRM (outdoor)
 Police vehicles display (outdoor)
 K9 squad demonstration (outdoor)
Event Ideas
 Traffic summons booth (indoor)
 Royal Malaysia Police band
performance (outdoor)
 Royal Malaysia Police marching squad
demonstration (outdoor)
 Talks on rights of the citizens (Suaram)
 PDRM Mascot ‘Blue Tiger’
Off campus activities :
 “Meet the public” walkabout in PJS 7
so that the PDRM can meet and
strengthen the ties with the public and
distribute flyers.
Event Ideas
Online Media :
• Facebook – Creating a Facebook page to build awareness on the
upcoming event. Weekly updates & pictures on what’s coming up. (If
PDRM can update their own Facebook page would be good as well)
• Twitter – Creating a Twitter account where we can post shout
outs/announcements and people can follow us to stay tuned for
updates.
• Blogs – Reaching out to local ‘celebrity’ bloggers to blog about our
event.
• Youtube – Creating a teaser video. E.g. TNT Video, a button is placed
at the center of unisquare and when people push it, the PDRM
comes out and does action stunts. The video will then cut to the end
which will say
“Come to _____ on _____ to find out more!”
Event Publicity
• http://www.youtube.com/watch?v=ZIkPeZKP-d4
Teaser Video
Traditional Media :
• Newspapers – Sending out pre & post-event press release to targeted media to
aid in gaining coverage for the event. (Can also target campus magazines e.g.
MYC magazine)
• Radio – Reaching out to targeted radio stations to broadcast about the event
(e.g. Hitz.FM’s website has an InfoBoard where we can submit details about
upcoming events)
• Flyers – To be handed out before the event, placed on car windscreens at
basement parking lot and outdoor parking lot.
• Posters – To be pasted around campus, e.g. commercial block restaurants,
academic block classrooms, U-Residence, Gym, computer labs, library, divisional
offices, lecturer staffrooms
Event Publicity
• Banner – To be hung at specific spots in campus, closer to the date
banners to be hung on street lamp posts around campus.
Pre-event roadshows :
• Suggested time slot – Wednesdays, SOC’s common hour time :
12pm-2pm
Hand out flyers, have mini fun-facts about the PDRM
Other :
• Taylor’s computer desktops – Create a ‘poster’ and put it as the
desktop wallpaper
• Campus TV – Play our teaser video
Event Publicity
• PR Project 2013
will be staged
inside The Grand
Hall as well as
along the
corridors outside
(The Crescent
Walkway) at
Taylor’s
University
Lakeside
Campus.
Venue Layout
- End -