The Powerbroker Strategy
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© David Colister
The Powerbroker Strategy
The Powerbroker Strategy is an advanced, and mostly anonymous,
method for creating substantial passive income for high-profile
individuals – hereafter referred to as Powerbrokers.
• This strategy can quickly create substantial revenue for high-profile
people as it quietly leverages their far-reaching social capital.
• It does this without requiring the individual’s participation in the
typical day-to-day work associated with traditional network marketing.
• It is strictly intended for use with those individuals who possess
significant influence within their industry and/or community.
• Unfortunately, the Powerbroker Strategy does not work for people of
average social influence or network marketing savvy. Therefore,
leaders should teach it with caution to novice team members.
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Warning and Disclaimer
• Notice: This training is intended for use by Life Force® leaders only when
working with high-profile individuals.
• The Powerbroker Strategy requires advanced expertise in the art and
skill of network marketing by those leaders who manage the methods
described herein.
• If this does not describe you, it is advised that you seek the guidance and
assistance of such a leader before employing this advanced strategy until
such time as you possess sufficient skills, confidence, and time to run
this play.
• IT IS THE MOST POWERFUL MLM STRATEGY IN THE WORLD!
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Understanding Social Capital
• Social Capital in this training is defined as the potential for economic
benefit to be derived from the influence, notoriety, and/or professional
credibility of a person within his or her personal social network.
• Social Capital is quantified by the professional preferential treatment
extended to the high-profile by his or her social network.
• This preferential treatment often results in the expedited and
exponential team growth of the Powerbroker.
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Understanding Social Capital
• One example of an exceptionally high level of social capital would the
movie star whose influence attracts large audiences to theaters.
• Why does one actor make tens of millions of dollars from a movie
while others barely get by?
• “Box Office Draw” a.k.a. “Better Social Capital.
• More common on a local level is the social capital of certain business
professionals whose connections and credibility within a certain
industry are sought after by businesses that are willing to extend great
reward to this professional to leverage such influence.
• Most people have direct or in-direct access to “powerbrokers”, but
lack an attractive approach and working strategy to interest them.
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Understanding Social Capital
• We’ve all heard the old adage…
“It’s not what you know
but who you know.”
• A simple way to understand social capital is by modifying this adage as
follows…
“It’s not what you know
or who you know;
It’s who knows you!”
• A person with high social capital is known by far more people than he
or she personally can name.
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Understanding Social Capital
“It’s not what you know or who you know;
It’s who knows you.”
• A person with high social capital is known and respected by far more
people than he or she personally can name.
• For example, a highly-respected family physician may be known by
name and practice by thousands of current or former patients whose
names the doctor cannot possibly recall.
• The name and reputation of the high school football coach of the
State Champion team is likewise known by more people than the
coach can name.
• The same holds true for the pastor of the largest church in town.
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Understanding Social Capital
Below is a partial list of the types of people who, successful in their
profession, commonly possess high social capital:
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Pastors and Clergy
Doctors
Attorneys and Judges
Top Insurance Agents
Real Estate Brokers
Politicians
Music/TV/Film Celebs
Professional Athletes
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Top Network Marketers
Car Dealership Owners
Top Business Professionals
Authors and Journalists
Radio Show Hosts
Restaurant Owners
Coaches and Educators
Bloggers and Web Marketers
There are more wrong than right ways to approach and work with these
powerbrokers. The Powerbroker Strategy is simply the best of all ways.
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The Best-Kept Insider Secret
High-profile personalities with exceptional
social capital are referred to as Powerbrokers.
• A well-kept “industry insiders’ secret” is that many Powerbrokers
make large incomes in network marketing while remaining
intentionally unknown to fellow team members.
• They rarely attend or get recognized at conventions, few of their
downline even know that they are involved.
• Often only company executives and close upline even know they are
involved with the business.
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MLM Amateurs vs. Professionals
• Amateur network marketers rarely effectively engage Powerbrokers
due to a fundamental lack of respect for the their need to protect
their personal brand.
• People who reach the highest levels of success in any field invest
years, even decades, building their professional networks and
establishing their personal brand.
• The last thing they want to do is risk this social capital by “trying”
MLM and rebranding themselves as network marketers.
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MLM Amateurs vs. Professionals
Example: An amateur network marketer attempts to recruit a highlyrespected medical doctor into his business.
The MLM Amateur says…
• “Set up product displays in your clinic…”
• “Share the opportunity with all your medical colleagues…”
• “Recruit (or sell products to) all of your patients…”
• “Host a home meeting and invite all your friends…”
• “Share your scientific knowledge at our weekly events…”
• “Hand out MLM business cards at the Country Club…”
• OR… “I’ll do all the work for you. Just feed me leads!”
Sound familiar?
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The Powerbroker Strategy Presentation
1.
Pen and paper only – a napkin is preferable.
2.
It loses the “exclusivity factor” when shown in a professional
presentation.
3.
Meet in neutral place: Hotel lobbies with coffee/tea work great.
4.
Not recommended that you do it over a meals – you’ll go broke.
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The Powerbroker Strategy Presentation
•
Pen and paper only – a napkin is preferable.
•
It loses the “exclusivity factor” when shown in a professional
presentation.
•
Meet in neutral place: Hotel lobbies with coffee/tea work great.
•
Not recommended that you do it over a meals – you’ll go broke.
•
If an upline leader works with a trainee the following rules apply:
1.
The downline trainee must adequately “edify” their upline.
2.
The trainee must NEVER interrupt or inject – PERFECT SILENCE.
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The Powerbroker Strategy Presentation
1.
“The Best-Kept MLM Secret – for 60 years high-profile people have
secretly enjoyed large passive incomes in MLM.”
2.
“Their colleagues, MLM team members, and even many of the
MLM company executives don’t even know they are involved.”
3.
“It requires a special strategy that few network marketers are
equipped to execute due to lack of exposure, training, and skill.”
4.
“The person must genuinely possess a high degree of social capital
within his or her community or industry.” (Explain Social Capital)
5.
“I thought of you and wanted to see if it might be a fit for you.”
6.
The Two Commitments…
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The Powerbroker Strategy Presentation
The Two Commitments:
“Before I can share this I require two commitments.”
1.
You cannot tamper with your personal brand by becoming a
network marketer.
• You are not allowed to do 3-Way Calls.
• You are not allowed to host home meetings or events.
• With few exceptions no one may know that you are doing
this. You must remain invisible, passive, and exclusive.
• Must not promote yourself as a Member, hand out MLM
business cards, or become a visible product advocate.
“Do you agree to this requirement?”
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The Powerbroker Strategy Presentation
2.
“Whether we create a few hundred, a few thousand, or a few
hundred thousand dollars a month passive income for you, you
cannot tell other Life Force members that you...
• Never did 3-Way Calls.
• Never hosted home meetings or attended weekly events.
• Rarely told anyone that you are involved in Life Force.
• Never handed out MLM business cards, retailed products,
or widely advocated our product line.
“If the average Life Force person hears this you’ll ruin my business.
They don’t have your level of social influence and must do these
things in order to succeed. However, seeking the fast and easy road
to the top, they will try…and they will fail. This cannot happen.”
“Do you agree to this requirement?”
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The Powerbroker Strategy Presentation
7.
Identify a Handful of Business Builders to do your heavy lifting.
(Draw the following diagram on a piece of paper.)
Upline
“Work Load and
Process Flow
pass by you so
that you can
remain passive.”
“You are in control…
Monitor your
business activity
via your online
Virtual Office.”
BB
You
(PB)
BB
“You know, real time
and to the penny,
all global sales
and team activity.”
“Management
responsibilities
flow upline so that
you can stay passive.”
BB
PB = Powerbroker BB = Business Builder Upline = Your Team Sponsors
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The Powerbroker Strategy Presentation
7.
Identify a Handful of Business Builders to do your heavy lifting.
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Because we must protect your personal and professional
reputation you cannot do the heavy lifting.
First we identify a handful of people that you personally know
to do this work for you – they are your Business Builders.
You need to really trust these people to guard your personal
brand.
They need to be sharp people – industrious, self starters,
excellent communicators, and professional.
Not looking for the perpetually-unemployed nephew.
The amount of passive income you earn depends upon them.
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The Powerbroker Strategy Presentation
7.
Identify a Handful of Business Builders (continued).
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They are not allowed to involve you in the day-to-day activities.
They get their training from their Upline Sponsors and Life
Force.
They work your leads and their own.
They must Enroll with $495 Dream Launch Kit.
They must put Dream Launch Kit on Autoship.
We want them to be serious part-time players.
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Active vs. Inactive Social Capital
Do not touch your Active Social Capital.
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These are personal and/or business relationships that will, or
are likely to, produce income for you in the next year or two.
Most Powerbrokers have between 10% and 25% of their Social
Capital existing in the Active Status.
Inactive Social Capital
• Most Powerbrokers have between 90% and 75% of their Social
Capital existing in the Inactive Status.
• We must only target those relationships are likely to never
produce income for you.
• We must protect your personal brand.
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Getting Started
Let’s Identify 10 Potential Business Builders
• I will interview them and help you identify which are best to be
your front line.
• We will hand pick 3 to 4 of them to be your front line.
• Any others will fall under them.
• Do the Two-Minute Warning.
• Determine how best to facilitate them meeting with you.
• Maybe with initial meeting with the Powerbroker
• Maybe with only and phone introduction by Powerbroker.
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Getting Started
Let’s Identify 10 Potential Business Builders
• I will interview them and help you identify which are best to be
your front line.
• We will hand pick 3 to 4 of them to be your front line.
• Any others will fall under them.
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