Can you convince me to…..
Can you convince me to…..
Can you convince me to…..
Persuasive Techniques
match the technique to the definition
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Cluster of three
Alliteration
Forceful phrases
Personal pronouns
Figurative Language
Anecdotes
Emotive Language
Emotive pictures
Using facts and figures
Rhetorical Questions
Short sentences
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B.
C.
D.
E.
F.
G.
H.
I.
J.
K.
Using metaphors or similes to illustrate
your point
Gets your audience to stop and think
Using words such as
demand/urge/want
Little stories to create sympathy
Using words such as ‘you’, ‘we’, ‘us’ or ‘I’
Two or more words starting with the
same letter
Pictures used to create sympathy
Three words or phrases to emphasize a
point
Using language to create sympathy.
Using a professional opinion to back up
facts and figures
Questions that can not be answered
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www.englishteaching.co.uk
Emotive Language:
0 Emotive words form the basis of persuasive language.
Words that appeal to emotions can sway opinions
and influence decisions. Emotive words are easy
to detect because they give the reader an
immediate emotional response.
0 Consider the following list of words: ‘warm’, ‘gentle’,
fragrant’, ‘whisper’, ‘kiss’, ‘love’. These words are
emotive because they make us feel something, in this
case something good. They have certain connotations,
the things readers associate with these words are all
favorable.
Deconstruct:
1) Can you identify
the emotive
language used?
2) Is a positive or
negative
connotation
associated with this
ad?
Cluster of three:
0 “Cluster of three" or
"power of three" is a
persuasive technique
in which the author
uses three words to
describe something.
0 EXAMPLE: book our
holiday, it is cheap, easy
and fun!
Alliteration:
0 Alliteration is the repetition of initial consonant
sound in two or more neighboring words or
syllables.
0 The purpose of alliteration is to create a
consistent pattern that catches the mind's eye and
focuses attention.
0 EXAMPLE: Lighter lunches from Logan’s Lounge
FORCEFUL
PHRASES:
Personal Pronouns:
0 There are two types of personal pronouns: subject
and object.
0 1) Subject Pronouns - I, You, He, She, It, They, We
Subject pronouns replace the name of the subject
in the sentence. Example: Mrs. Yen did not come to
school yesterday. She had to go to the doctor. "Mrs.
Yen" is the subject and "she" is the subject
pronoun.
0 2) Object Pronouns - Me, You, Him, Her, It, Us,
Them Object pronouns take the place of the object
in the sentence (the noun that receives the action
in a sentence). Example: After Colleen bought a
bike, it got stolen within a week, "it" is the object
pronoun used to replace "bike.“
0 Personal Pronouns create a sense of belonging
between the advertisement and the reader/viewer.
The tone of the advertisements becomes enticing
and the reader/viewer feels included.
Figurative Language:
0 What is Figurative Language?
Whenever you describe something by comparing it with something
else, you are using figurative language.
Simile
0 A simile uses the words “like” or “as”
to compare one object or idea with another to suggest they are
alike.
Example: busy as a bee
Metaphor
0 The metaphor states a fact or draws a verbal picture by the use of
comparison.
A simile would say you are like something; a metaphor is more
positive - it says you are something.
Example: You are what you eat.
Anecdotes
0 An anecdote is a short
and interesting story
taken from a person's
past experience - or that
of someone they know or
have heard about.
0 It is a simple fact of life
that we enjoy hearing
interesting stories. No one
knows why, but we do.
Certainly, we enjoy relating
to and learning from
stories - and we often can
identify with the
characters in them.
* Can you identify
the anecdote?
* What effect does it
have on you as a
reader?
* Does the anecdote
impact on the
message of the ad?
Emotive language:
0 Emotive Language is defined as language used by
the journalist reporting the story that describes
elements of the issue or situation in an emotive
manner, particularly language that dramatises or
places extreme meanings on the items in which it
is used. The words used in such language should be
recognisable as those words designed to elicit an
emotional reaction from the viewer, and describe the
“feelings” of an event, rather than the actual event
itself. Examples include: “horrific” accidents, “heroic”
actions, “furious” politicians, etc.
0 Who is the target
audience for this
advertisement? Why?
0 This advertisement uses
emotive language.
Identify one example
and explain why using
emotive language is
effective.
Rhetorical Question:
0 The rhetorical question is usually defined as any
question asked for a purpose other than to obtain the
information the question asks.
0 For example,
"Why are you so stupid?"
is likely to be a statement
regarding one's opinion
of the person addressed
rather than a genuine
request to know.
Facts and
Figures
0 Statistics and objective
factual information is
used to prove the
superiority of the
product e.g. a car
manufacturer quotes
the amount of time it
takes their car to get
from 0 to 100 k.p.h.
The PITCH!
http://www.youtube.com/watch?v=_Vf7Og6eHlE
0 In groups you are the imagine you are from advertising
0
0
0
0
0
company's competing in ‘The Pitch’.
You will create an advertising poster pitching, Global
Warming is good for Australia.
First of all you must identify a direction and message that
you want to portray.
Secondly, you must identify what visual and language
devices you wish to use to create your poster and present
your message.
Thirdly, you must use at least THREE persuasive devices
in your poster to persuade your audience, us 
Be prepared to present.