Strategic Recognition Planning.
Using Recognition to Achieve Your Annual Business Goals

Planning Ahead…
• Gives you time to review the past year
• Allows for input from the rest of your team
• Allows you to delegate responsibility
• Makes your job easier
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Don’t Take It From Me…
• “We gather ideas, suggestions, and comments about efforts from previous years and also ask what things Team Members liked or didn't like.”
- DoubleTree by Hilton Atlanta –Roswell, GA
• “We ask all Team Members to fill out a recognition sheet so we know how and by whom they would like to be recognized.”
- Hilton Omaha, NE
• “We have a monthly calendar to plan and budget recognition events. It includes teammate luncheons, holiday gatherings, birthdays, anniversaries, review dates, holiday dates, etc.”
- Hampton Inn & Suites Chicago –North Shore/Skokie, IL
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Steps to Successful Recognition
1. Identify strategic goals.
2. Define recognition programs that align with your goals.
3. Communicate program specifics.
4. Keep your team engaged.
5. Evaluate and measure.
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Step 1: Identify Strategic Goals
• Define areas of improvement
• Determine how recognition can impact these goals
• Make sure your goals are attainable
• Set measurable benchmarks
• Align your goals with your brand’s culture, personality, and existing initiatives
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Step 2: Define Recognition Programs
That Align With Your Goals
• Don’t lose sight of the strategic objective
• Use recognition to reinforce positive behaviors related to your goal
• Evaluate your existing recognition efforts.
• Create new initiatives
• Give Team Members ownership
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Step 3: Communicate Program Specifics
• Explain the goal to Team Members
• Explain why the goal is important
• Explain the recognition initiative
• Let everyone know how they can contribute
• Provide the necessary support
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Step 4: Keep Your Team Engaged
• Give frequent progress updates
• Recognize along the way
• Refresh your efforts
• Make it personal
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Step 5: Evaluate and Measure
• Have a system in place to measure your efforts
• Ask yourself the following:
– Are you achieving the desired results?
– Are Team Members engaged?
– Are there areas for improvement?
– Should you expand your efforts?
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Hotel Best Practices
• 10 best practices from across Hilton Worldwide, each designed to address a different strategic goal
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Focus Area: Hotel Safety (1)
• Hotel: Hilton Papagayo Costa Rica Resort and Spa
• Goal: Reduce accidents at the hotel
• Program: “Zero Accidents”
How long can your department go accident-free?
• http://hiltonweb.serveronline.net/blog/?p=5580
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Focus Area: Helpfulness of Front Desk (2)
• Hotel: Embassy Suites Huntsville – Hotel & Spa, AL
• Goal: Increase Helpfulness of Front Desk scores
• Program: “The Marble Game”
Encourage Team Members to interact with guests
• http://hiltonweb.serveronline.net/blog/?p=7887
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Focus Area: Helpfulness of Hotel Staff (3)
• Hotel: DoubleTree by Hilton Chattanooga Downtown,
TN
• Goal: Increase Helpfulness of Hotel Staff scores
• Program: “Can They Hear You Smile?”
Encouraging Team Members to express their hospitality
• http://hiltonweb.serveronline.net/blog/?p=6820
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Focus Area: HHonors
®
Scores (4)
• Hotel: DoubleTree by Hilton Springfield, MO
• Goal: Increase struggling VIP Benefit scores
• Program: “HHonors Diamond Cart”
Making HHonors guests feel welcome
• http://hiltonweb.serveronline.net/blog/?p=7881
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Focus Area: Housekeeping (5)
• Hotel: Hilton Cairns, Australia
• Goal: Boost hotel cleanliness
• Program: “The Green Achievers”
Recognizing positive Housekeeping comments
• http://hiltonweb.serveronline.net/blog/?p=3972
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Focus Area: Attention to Detail (6)
• Hotel: Homewood Suites by Hilton Raleigh/Cary, NC
• Goal: Improve attention to detail
• Program: “Dust Bunny Contest”
Find the hidden Dust Bunny and win
• http://hiltonweb.serveronline.net/blog/?p=1262
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Focus Area: Team-Building (7)
• Hotel: Hilton Garden Inn New Delhi/Saket, India
• Goal: Improved Team Member communication
• Program: “Get to Know Your Team Members”
Building camaraderie and teamwork
• http://hiltonweb.serveronline.net/blog/?p=4495
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Focus Area: Overall SALT (8)
• Hotel: Hilton New Orleans Riverside, LA
• Goal: Improved SALT scores across all departments
• Program: “Mr. SALTY”
A traveling SALT trophy
• http://hiltonweb.serveronline.net/blog/?p=7716
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Focus Area: Brand Standards (9)
• Hotel: Hilton Pyramids Golf Resort, Egypt
• Goal: Improved brand standards awareness
• Program: “Housekeeping Week Brand Standards”
How well do you know your brand standards?
• http://hiltonweb.serveronline.net/blog/?p=9953
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Focus Area: Policy & Procedure (10)
• Hotel: Hampton Inn & Suites Ephrata – Mountain
Springs, PA
• Goal: Improved policy knowledge
• Program: “Hotel Jeopardy”
A fun way to reinforce hotel policy and procedure
• http://hiltonweb.serveronline.net/blog/?p=8077
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Need Additional Inspiration?
• Ask your peers
• Ask your Team Members
• Go to the bookstore
• Visit “The Rec Room” www.Hilton-Recognition.com/TheRecRoom
• Use your brand’s culture resources
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Visit the Recognition Library
• www.Hilton-Recognition.com
• Customizable certificates and thank you cards
• Service Anniversary materials
• Recognition coupons
• Spirit and CEO Light and
Warmth Award information
• Email “High Five”
• And much more!
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Steps to Successful Recognition
1. Identify strategic goals.
2. Define recognition programs that align with your goals.
3. Communicate program specifics.
4. Keep your team engaged.
5. Evaluate and measure.
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Thank You.
Download this presentation at www.Hilton-Recognition.com/Resources .