Managing International Business Dell Case Studies Sponsor: Silvia Jelenikova In cooperation with: Lessons timelines 12.2 19.2 Introductory lesson Dell evolution 26.2 Global trends in IT industry 5.3 Customer experience 19.3 Dell culture 26.3 Managing global teams remotely 2.4 Easter, no classes 9.4 Shared services centers world 16.4 Dell brand and social media 23.4 From production to solutions 30.4 BRIC power 2 Global trends in IT industry 2. Dell M&As strategy globally 12.3 7.5 BRIC power 10. Dell Evolution 1. Final class & case From production to solutions 9. Dell M&A strategy globally 3. Dell brand and social media 8. Customer experence 4. Shared services centers world 7. Managing global teams remotely 6. Dell culture 5. 1. Dell evolution Presenters: Daniel Spanier, Alexandra Bielková • • • • • • • Dell History Strategy Dell direct model Dell.com Dell embracing the channel Strategy shift Going private – change in strategy? Dell evolution Global trends in IT industry BRIC power “I believe that you have to understand the economics of a business before you have a strategy, and you have to understand your strategy before you have a structure. If you get these in the wrong order, you will probably fail.” From production to solutions Dell M&A strategy globally Dell evolution Dell brand and social media Customer experence Shared services centers world 3 Dell culture Managing global teams remotely 2. Global trends in IT industry Presenters: Marek Kril, Pavol Werner • • • • • • • • • Historical Trends Virtualization Cloud Green IT Mobility BYOD Security Social media Big Data Dell evolution Global trends in IT industry BRIC power From production to solutions Dell M&A strategy globally "Innovation distinguishes between a leader and a follower." Global trends in IT industry Dell brand and social media Customer experence Shared services centers world 4 Dell culture Managing global teams remotely 3. Dell Mergers & Acquisitions strategy globally Presenters: Jana Kapráliková, Michal Kulich • • • • • M&A Overview Dell M&A strategy Dell acquisitions people perspective Dell acquisitions history 2009 - now Key takeaways Dell evolution Global trends in IT industry BRIC power “We’re excited to officially welcome Wyse to Dell and help extend its industry-leading efforts to a broader range of customers and partners,” From production to solutions Dell M&A strategy globally Dell M&A strategy globally Dell brand and social media Customer experence Shared services centers world Source: Jeff Clarke, Dell Vice Chairman and President 5 Dell culture Managing global teams remotely 4. Customer experience Presenters: Adriana Černáková, Joao Fevereiro • • • • • Value of IT companies to a customer Customer satisfaction vs. loyalty Net promoter score and net satisfaction score NPS methodology Examples from the business Dell evolution Global trends in IT industry BRIC power From production to solutions Dell M&A strategy globally “Do what you do so well that they will want to see it again and bring their friends.” Customer experience Dell brand and social media Customer experence Shared services centers world Source: Walt Disney 6 Dell culture Managing global teams remotely 5. Dell culture Presenters: Zuzana Zemanová, Adriana Brisudová • • • • • • • Definition of culture and company culture Purpose & values, collaboration style, Internal communication Individual development and career planning, corporate responsibilities Work life balance, performance managemen (meritocracy) Dell leadership model Wining Culture at Dell => implemented in the local Bratislava strategy Comparison - culture @ Dell and Google Dell evolution Global trends in IT industry BRIC power ‘‘It’s one thing to create a culture that works. It’s another to use that culture to create a measurable strategic advantage. You need to engender a sense of personal investment in all your employees, which comes down to three things: responsibility, accountability, and shared success.’’ From production to solutions Dell M&A strategy globally Dell culture Dell brand and social media Customer experence Shared services centers world 7 Dell culture Managing global teams remotely 6. Managing global teams remotely Presenters: Adriana Brisudová, Martin Guerin • • • Global team – how does it look like Pro’s & Con’s of remote management Tools & resources available for remote management Dell evolution Global trends in IT industry BRIC power “A good manager is a man who isn't worried about his own career but rather the careers of those who work for him.” From production to solutions Dell M&A strategy globally Managing global teams remotely Dell brand and social media Customer experence Shared services centers world 8 Dell culture Managing global teams remotely 7. Shared services centers world Presenters: Petra Šípová, Adriana Černáková, Miloš Ziman, Ján Jalč • • • • • Shared Services center (SSC) vs. Outsourcing vs. Offshoring Shared services center: definition, benefits, challenges, evolution SSCs at Slovakia Dell Bratislava SSC initiative Future of SSCs Dell evolution Global trends in IT industry BRIC power “Research findings reinforce the position that adopting, deploying, and expanding shared services is a never ending journey .” From production to solutions Dell M&A strategy globally Shared services centers world Dell brand and social media Customer experence Shared services centers world 9 Dell culture Managing global teams remotely 8. Dell brand and social media Presenters: Ján Jalč, Zuzana Zemanová • • • What is brand – perceptions and reality Dell brand – The power to do more Social media & Dell Dell evolution Global trends in IT industry BRIC power From production to solutions Dell M&A strategy globally ‘‘Activate your fans, don’t just collect them like baseball cards.“ Dell brand and social media Dell brand and social media Customer experence Shared services centers world 10 Dell culture Managing global teams remotely 9. From production to solutions Presenters: Joao Fevereiro, Lukáš Vlna • • • Dell intro – past & future What is changing – the world, cutomer needs, customer mindset Transformation magic – opportunities and risks ‘‘You don't look around and say, 'What's for sale?' or 'What can we buy?'" Michael said. Instead, Dell attempts to craft "a clear business strategy" by focusing on customers. "I remember seeing customers and saying, 'Hey, here's a new server, and we've got gigabytes and petabytes and terabytes,'" Dell said. "Their reaction was very polite, but they said, 'I don't really care about all that. What do you know about my business? What do you know about the verticals I'm in? Can you help me solve my problems?.’’ 11 Dell evolution Global trends in IT industry BRIC power From production to solutions Dell M&A strategy globally From production to solutions Dell brand and social media Customer experence Shared services centers world Dell culture Managing global teams remotely 10. BRIC power Presenters: Róbert Žbodák, Peter Macejka • • • Global economy – emerging vs. advanced Overview of BRIC countries – what does BRIC mean Brazil, China, India, Russia IT Market overview in & Dell approach Dell evolution Global trends in IT industry BRIC power Goldman Sachs has argued that, since the four BRIC countries are developing rapidly, by 2050 their combined economies could eclipse the combined economies of the current richest countries of the world. These four countries, combined, currently account for more than a quarter of the world's land area and more than 40% of the world's population. From production to solutions Dell M&A strategy globally BRIC power Dell brand and social media Customer experence Shared services centers world Source: Wikipedia 12 Dell culture Managing global teams remotely Final assignment Presenters : Ján Jalč, Adriana Brisudová, Jana Kapráliková, Zuzana Zemanova Dell evolution Global trends in IT industry BRIC power From production to solutions Dell M&A strategy globally Final Assignment Dell brand and social media Customer experence Shared services centers world 13 Dell culture Managing global teams remotely Q&A Dell evolution Dell M&A strategy globally Global trends in IT industry BRIC power Customer experence Q&A From production to solutions Dell culture Dell brand and social media 14 Shared services centers world Managing global teams remotely Thank you