Dynamic Campus September 26, 2014 Strategies for improving student services, enrollment, and retention User-Friendly Learning Management System (LMS) Business Intelligence (BI) Strategies for improving student services, enrollment, and retention September 26, 2014 Understanding the generations: According to Pew Research Company • Silents born 1928-1945 • Baby Boomers born 1945-1964 • Gen Ex born 1965-1980 • Millennials born 1981-2000 CONFIDENTIAL Characteristics of Millennials • • • • • • • • • • • • More independent/special/sheltered Liberal Accepting Most non-whites Don’t want religious affiliation Rise in children born outside marriage Living with parents The “trophy” generation Narcissistic Navigate the world through social media Tattoos Lower levels of trust CONFIDENTIAL Millennials: the next America 5 New findings about Millennials: CONFIDENTIAL Millennials: the next America #1 Millennials have fewer attachments to political and religious institutions CONFIDENTIAL Millennials: the next America Instead, they connect with personalized networks of friends, colleagues and groups with common interests CONFIDENTIAL Millennials: the next America #2 Millennials are more burdened by financial hardships than previous generations but they are optimistic about the future. • • • • • Student loan debt Unemployment and poverty Lower levels of income 8 in 10 say they have enough to live the life they want They value flexibility and time off CONFIDENTIAL Millennials: the next America #3 Singlehood sets Millennials apart from any other generation • Just 26% of Millennials are married • They lack a solid economic foundation • Most amount of children born outside of wedlock CONFIDENTIAL Millennials: the next America CONFIDENTIAL Millennials: the next America #4 Millennials are the most racially diverse generation • 43% are non-white • Melting pot • Hispanic and Asian immigrants • Racial makeup contributes to liberalism CONFIDENTIAL Millennials: the next America #5 Millennials are less trusting of others than older American's are. • Just 19% of Millennials agree with the statement “most people can be trusted” • Compared to 31% Gen x’ers • 40% of Baby Boomers • 37% of Silents *****More information readily available, more opportunity for disappointment and disillusionment. Millennials do trust Social media!! CONFIDENTIAL Millennial Trends • 24/7 world • 3 or more wireless devices • Digital natives/virtual reality • Selfies • Multi-askers • Collaborative • Sustainability CONFIDENTIAL Millennials: the next America CONFIDENTIAL Millennials: Trivia • What is the average age of financial 30 independence? ____ 2 out of 10 students are traditional? • ____ 33 percent of children born today will live to • ____ see their 100th birthday? • Average graduate today switches jobs every 4 years? ____ 32 • Over the past year there has been a ___% decline in 12-24 year olds use of email • True or false? Texting is as intimate as talking True Why are these facts important? Impacts how you deliver services • Provide cutting- edge technology/Virtual Communities • Convenience / Self-service • Top notch communication /texting • Bandwidth (each student = 3 wireless devices) • Need space for collaborating • Provide parent involvement opportunities CONFIDENTIAL User-Friendly Learning Management System (LMS) September, 2014 Agenda • User-friendly Learning Management System (LMS) • Interactive Course Content • Social Media Use • Definition of Social Media • Creating Collaborative Learners • Case Studies CONFIDENTIAL User-Friendly Learning Management System (LMS) • Canvas, Blackboard, Desire2Learn, Moodle Content, Discussions, Dropbox Quizzes, Chat, Grades, Blog, Calendar Course Objectives same as F2F classes Can tie each learning outcome to a specific goal so results are measurable • Publishers offer complete course information with books (downloaded by faculty) • • • • CONFIDENTIAL Interactive Course Content • Promote the use of Discussion Boards or Chat Rooms • Students respond to others’ posts • Create their own learning and social communities • Maintains learner engagement • Students become active learners • Ability for the faculty to provide feedback immediately • Incorporate web and social media CONFIDENTIAL Social Media Use • Students of all ages are active on social media (Croke) • 86% use Facebook • 89% on Google • 81% on Twitter • 90% Pinterest • 96% LinkedIn CONFIDENTIAL What is Social Media • Resource Sharing Tools Available • Twitter – enables blogging • Wiki – such as PB Works enable sharing of files and manage projects • YouTube – enables social tagging • Facebook and LinkedIn – social networking • Google Apps – enable document sharing • Blogging Platforms such as WordPress enables portfolio development • Creates Collaborative/Active Learners CONFIDENTIAL Creating Collaborative Learners • Includes students working, building, learning changing, and improving together • By incorporating social media into online classes, learners have the tools t0 share resources, participate in collective knowledge, and manage their own thinking (Dabbagh & Reo, 2011; Dron, 2007). CONFIDENTIAL CONFIDENTIAL Business Intelligence (BI) September 26, 2014 Agenda • What is Business Intelligence? (BI) • What problems are we trying to solve? • BI vs. Reporting • Current reporting methodology challenges • What do I need? • How does it work? • Demo CONFIDENTIAL What is Business Intelligence? • “A technology tool that provides non-technical answers” • Minimal learning curve • Turns raw data into meaningful information • Enables rapid “information” retrieval • Ensures secure, reliable, and consistent results • Can be utilized at strategic and operational levels CONFIDENTIAL What problems are we trying to solve? • Longitudinal data and trending • “How do our current registrations compare to this time last year?” • “Are my developmental programs effective?” • “In what areas are the most students at risk?” • Multi-Source reporting • “How successful are our programs” • “I need to combine spreadsheets every day because of the number of systems we have” • Operational reporting • “It takes me two weeks to get the information I need” • “Which students have incomplete packages?” • External Reporting • Voluntary Framework for Accountability • Performance based funding • Satisfactory Academic Progress CONFIDENTIAL BI vs. Traditional Reporting Static vs. Dynamic Ad-Hoc and “What if” capabilities Dimensional data Rapid and flexible analysis CONFIDENTIAL Current reporting methodology challenges Consistency and conflicting results Security Knowledge of tools Data structure knowledge Time and effort CONFIDENTIAL What do I need? Local or Cloud Based Data warehouse Consolidates and transforms data Allows for specialized tuning Reduces strain on other systems Interface Point and click Dashboard Services Alerts Specialized functionality CONFIDENTIAL How does it work? CONFIDENTIAL DEMO CONFIDENTIAL Questions? CONFIDENTIAL Thank You! CONFIDENTIAL