Operation
Domination!
-Joined the Air Force at 18
-was a personal trainer (extra duty assignment)
-worked at my friends personal training studio
-moved home in 2001 got a job at Bally’s
-Started my own business in October 2002
-Now have a multiple 6 figure boot camp, an
online fitness business, consulting with small
businesses in my local area.
- A “Guru” nor do I claim to know it all.
-I have nothing to sell you today. Just
100% pure content.
-This is just some information that I have
been using in my businesses that has
been working really well lately.
-Show you how to effectively use Facebook to
increase your revenue in your business.
-Give you specific ideas that you can
implement right away at either no cost or low
cost to you.
-And of course, over deliver and win the
$1,000 to my Charity!
-631,804,680 Global Users
- 153,590,300 U.S. Users
The average U.S. Internet
user spends more time on
Facebook than on Google,
Yahoo, YouTube, Microsoft,
Wikipedia and Amazon
combined.
In January 2010 the average
American user spent 7
hours on Facebook!
That is more than 14
minutes a Day!
Why I use Facebook to
grow my business.
1. To position myself as the Expert
2. Generate Referals
3. Build Raving Fans
4. To Increase Retention
5. To Build My List and Create Leads
To Position Myself as
the Expert.
The three main ways I use facebook to
position myself as the local expert is:
1. Hold 20 min. Q & A’s
2. Videos
3. Notes/Blog (write articles)
To Generate Referrals.
To Generate Referrals on facebook you have
to give people something to talk about. You
can do this by:
1. Tagging Clients in Pictures
2. Host Events (Seminars /Workshops)
3. Testimonials
To Build Raving Fans.
To build your tribe of raving fans you have
to post stuff that is worth reading.
People Love to read:
1. Motivational Quotes/Videos
(Don’t Automate)
2. Tips of the day
To Increase Retention.
I love the SMS feature
to help increase my
retention rates!
1. Using this feature will help you keep an
eye on all of your Clients/Patients.
2. Mobile Marketing is the next big thing!
100% open rate!
To Build My List And
Create Leads.
The Money is in your email LIST!
The main reason to be on
Facebook is to get your potential
clients/patients on your email
list and off of Facebook!
To Build My List And
Create Leads.
These are the best No cost and Low
Cost methods for building your list
on Facebook.
1. Groups and Fan Pages
2. Facebook Ads
To Build My List And
Create Leads.
1. Groups
a. try to find active groups, the
bigger the better
b. contribute to the group. Post
relevant content
c. message the admin and ask to
message the group for you.
d. use the survey method
To Build My List And
Create Leads.
2. Custom Fan Pages
-Builds two lists at one time!
-Use Facebook as your Fan Page!
-Have contest on your fan page
To Build My List And
Create Leads.
To Build My List And
Create Leads.
3. Facebook Ads
-Cheap Traffic (Pay per click)
-You can narrow it down to your
target audience
-Immediate ROI
To Build My List And
Create Leads.
3. Facebook Ads (Monthly Summary)
My Budget $20 per day… ($600 a month)
= about 15 clicks a day which
= about 5-7 opt ins per day
To Build My List And
Create Leads.
3. Facebook Ads (Monthly Summary)
= 1 consultation per day (5 a week)
= 3 to 4 will normally show up
= 2 to 3 new members per week
(8-12 new members a month)
To Build My List And
Create Leads.
3. Facebook Ads (Monthly Summary)
Each member pays $197 per month
So 8 new members = $1,576.00
$1,576 - $600 = $976 profit
To Build My List And
Create Leads.
“All Advertising should be free or
making you money.”
“If your advertising is costing you
money, it’s because your
advertising sucks!”
Resources
Get a custom fan page made. $79
- webmaster@pineconecomputing.com
Graphics (banners, logos, etc…)
-Really Fast and Affordable
-Andi.watari@gmail.com
Resources
Hosting
- www.bluehost.com
- www.hostgator.com
Word Press Themes and Plug ins
-www.optimizepress.com
-www.actionpopup.com
Thank You!
Questions?