UK Marketing
Q2 Marketing Plan
Agenda
• Marketing Organisation
• Events Planned
• Vendor Strategy
Marketing Organisation
Caroline Thomas
Marketing
Director
TBH
Emerging &
Events Mktg
Cerri Baker
Growth Mktg
Jennie Rogers
Core Mktg
Louise Pedder
Mktg Executive
Phoenix Fenegan
Digital Mktg
TBH
Marketing
Manager
Conor
McGuinness
Demand Creation
UK Marketing Objectives 2013
•
Continue to develop a strong, resourceful and loyal channel
– Trained to vendor specifications (partner program)
– Consistent marketing communications to customer base through channel partners
•
Deliver Multi-vendor solution campaigns
– Direct to end user
– Through the channel
•
Build upon UK market brand awareness
– Industry events
•
Develop further our Social Media Engagement
– LinkedIn, Twitter
– @TomandTed (end customer) / @Exclusive_UK (partner)
– Use #tags to discuss marketing campaigns
•
•
•
•
Ensure Lead Follow Up Process through Netsuite is working
Build a Demand Creation Team to be proud of
Deliver more campaigns through the channel
Continue to use Drive Rewards to deliver additional leads through the channel
2013 Events
Vendor
Apr
General
Events
Infosecurity
2013
May
Aerohive
Khipu –
Network
Shop
Jul
Mobile
Enterprise
Ecosystem
Technical
Dinner
Palo Alto
Jun
Aug
Sept
Oct
Partner
Recruitment
Rioja Day
Royal Ascot
Network
Security and
Enablement
End user
Seminar
(with
Aerohive and
Infoblox)
Ovation
Data
Media
Seminar
Jigsaw E7
Education
webinar
Retail
Seminar
Network
Security and
Enablement
End user
Seminar
(with Palo
Alto and
Infoblox)
InfoCrime
End User
Seminar
Appurity
– Apple,
Aerohive,
Mobile
Iron
Webinar
Nov
Appurity –
Apple,
Aerohive,
Mobile
Iron
Webinar
Dec
2013 Events (cont’d)
Vendor
Apr
May
Jun
Fortinet
Infosecurity
2013
Partner
Event – 8th
May Glasgow
Partner
Event – 4th
June –
Birmingham
6th June London
Jul
Aug
Sept
Oct
Nov
Partner
Event – 17th
Sept – Leeds
19th Sept –
London
IPEXPO
IT Security
Forum
Partner
Event
19th Nov
–
Leicester
21st Nov
- London
ISP/MSP
Event
Legal IT
Forum
Aruba
TechXchange
Hospitality
Event Ascot
Ixia Anue
Partner
Event
SafeNet
Partner
Event
LogRhythm
Arbor
Accumuli
Networkshop
Synetix Multi
Vendor
Event
JP Day
Dec
Q1 Best Idea/Activity
• Aerohive – Retail Seminar
• Aerohive/Mobile Iron - Appurity –BYOD
Campaign
• App Attack – has seen lots of clicks – and raised
our profile within PAN – however we haven’t
seen any leads of the back of it
• Best Activity – Renew UP/Switch UP
– Existing Fortinet customers to upsell on existing
Fortinet products &encourage sale of additional
Fortinet advanced Tech products
Biggest Challenge Faced
• Funding – not enough!
– None allocated from EXN
– We need funds especially for Emerging vendors
• Multi-vendor competitiveness
– Fortinet vs PAN – not wanting to be part of multivendor events
– Aerohive vs Aruba – who do we use at what time
• Drive
– Vendor approvals can be difficult to get
EVENTS DETAIL
IPExpo
• Exclusive Networks
Zone
• Exclusive Networks
Demo Theatre
• Sponsored Bar (with –
exclusive use for
partners)
Infosecurity Europe