European Year
for Development
2015
Our world,
our dignity,
our future
Stina Soewarta, Head of Unit
Communication and Transparency, EuropeAid
A first look
at the
EYD2015
campaign
Our red thread:
storytelling
Co-Communication
Co-branding
Co-creation
of content
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Core campaign elements
Visual identity to brand
events and communication
material
Communication toolkit
EYD website and social
media shared with partners
Thematic months
Capacity4dev group for
coordination dissemination
of material
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Thematic months
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January – Europe in the world
February – Education
March – Women and girls
April - Health
May – Peace and security
June – Sustainable growth, decent jobs and businesses
July – Children and youth
August – Humanitarian aid
September – Demography and migration
October – Food security
November – Sustainable development goals
December – Human rights
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EuropeAid flagship initiatives
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Opening event with Latvian presidency (Riga, 9/01)
Belgian cultural opening event (Brussels, 16/01)
Gender event (Riga, 4 March)
EU Dev Days (EDDs) (Brussels, 10-11 June)
28 Kapuscinski lectures in Member States
EXPO 2015, Milan
Lorenzo Natali Prize for journalists
Creating or making use of a volunteer programme
Climate COP21, December in Paris
Conferences at the External Action Info Point all year
Closing conference (Luxembourg, 8/12)
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European
Parliament
and Council
Foundations
Local and
regional
authorities
European
Commission
NGO/CSO
EU
Delegations
EYD
2015
Universities,
schools
European
Economic and
Social
Committee
and
Committee of
the Regions
Member
States
International
Organisations
Private Sector
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Stakeholders initiatives
To be included in the EYD campaign calendar on the official site as
they are confirmed
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National Work Programmes
Member States' EYD ambassadors
Competitions in schools with Member States
Marathons and sport for development
Co-branded events with international organisations
NGO initiatives
Think tanks launch discussions
Awards with private sector organisations
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Get involved
in the
EYD2015
It's our Year!
Focus on civil society&local
authorities
National work programmes
civil society & local authorities as part of the NWP
designed under the responsibility of Member States
Grant to CONCORD
to include civil society in the design and
implementation of the EYD2015
DEAR
The current call is under the heading of the EYD2015
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EYD website
• Collaborative campaign site: approved partners,
including CONCORD members, will have full
editorial control of own content
• Each organisation will have a profile page and
upload events, stories, posts aiming to inform,
engage and link background documents to stories
provided by EYD2015
• Online debates on topics decided by the moderator
in coordination with EuropeAid. CONCORD members
can propose ideas and volunteer to moderate
Social media
• Kick-start the year on twitter and facebook
www.facebook.com/EuropeanYearForDevelopment2015
@EYD 2015#EYD2015
• Co-curation of social media accounts: partners
will be invited to sign up for ownership of the twitter
and facebook accounts for one week, slots in line
with editorial calendar of thematic weeks
• Social media guidelines and editorial calendar
will be shared, thematic months, EYD flagship
events, stories for release by EuropeAid, hashtags
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and messages
Join the group on Capacity4dev
capacity4dev.ec.europa.eu/eyd2015/
The group supports
coordination by EuropeAid. To
be uploaded here:
 Summary of National Work
Programmes
 Communication toolkit with info on
EU development cooperation
 Implementation of visual identity
concept into style guide for
branding all activities with motto of
the year
 Story – telling guidelines, including
how to upload stories on EYD
website
 Editorial calendar with list of
thematic months and co-curation
sign-up
 Calendar of confirmed activities
organised by EuropeAid
 Technical handbook for EYD website
and editorial policy
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Involve your networks
Promote the
EYD2015
with your
networks and
stakeholders
and encourage
them to
take part
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A successful EYD2015 is…
•
EuropeAid and Commission DGs make EYD2015 a
corporate communication priority
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All stakeholders, including international organisations
and civil society organisations join the EYD and work
together
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EU Delegations and organisations on the ground
promote the EYD in partner countries and contribute
stories from the field
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The objectives are reached
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Keep in touch! #EYD2015
capacity4dev.ec.europa.eu/eyd2015
@europeaid
facebook.com/europeaid
ec.europa.eu/europeaid