Why have a
European Year
for Development
in 2015?
2015 a special year for the EYD
An opportunity • 2015 deadline for
Millennium
to showcase the
Development Goals
the strong • Post-2015 agenda
commitment of negociated at UN
the EU and its level: a milestone for
development policy
Member States
• Ideal time to look at
to eradicating what has been
poverty achieved so far and
still needs to
worldwide what
be done
3
What EU citizens think
It is important
to help people
in developing
countries
83
%
66
%
Tackling poverty
in developing
countries
should be one
of the EU's
main priorities
As an individual
they can play
a role in tackling
poverty
in developing
countries
52
%
4
Source: Special Eurobarometer 405 - 2013
What EU citizens know
Have heard
of the MDGs
and know
what they are
6
%
44
%
Have no
knowledge
about where
their country's
development
aid goes
Say they know
nothing about
where EU
aid goes
53
%
5
Source: Special Eurobarometer 392 - 2012
EYD2015 in a nutshell
One •
common •
motto:
Our world,
our dignity,
•
our future
•
Main focus: informing and
engaging EU citizens
Design and implementation:
at EU level + decentralised to
Member States, civil society and
all interested stakeholders
EU Delegations: invited to promote
EYD in partner countries
Three key objectives
6
1
Inform Union
citizens about EU
development cooperation
highlighting the results
that the Union, acting
together with the
Member States, has
achieved as a global
actor and will continue to
pursue with the post-2015
framework
7
2
Foster direct
involvement,
critical thinking
and active interest
of Union citizens
and stakeholders
in development
cooperation
including in policy
formulation
and implementation
8
3
Raise awareness
of the benefits
of EU development
cooperation – for
beneficiaries and Union
citizens; achieve
a broader understanding
of policy coherence
for development;
foster a sense of joint
responsibility, solidarity
and opportunity in an
increasingly interdependent
world
9
EYD2015 is a shared opportunity not
just for the Commission or EuropeAid!
European Parliament Council Member States
European Commission EEAS EU Delegations
Economic and Social Committee Committee of
the Regions Private Sector NGO/CSO
International Organisations Universities
Schools Local authorities Foundations …
10
A successful EYD2015 is…
•
All stakeholders are on board and work together:
the EYD2015 is a truly European Year, not only a
EuropeAid or a European Commission Year
•
Indicators show that the three objectives are being
reached: citizens and stakeholders are better informed,
aware of the challenges of an interdependent world and
actively involved
•
EU Delegations and organisations on the ground are on
board promoting the EYD in partner countries and
bringing the stories from the field
11
A first look
at the
EYD2015
campaign
Our red thread:
storytelling
Co-Communication
Co-branding
Co-creation
of content
13
Core campaign elements
Visual identity to brand
events and communication
material
Communication toolkit
EYD website and social
media shared with partners
Thematic months
14
EuropeAid flagship initiatives
•
•
•
•
•
•
•
•
•
•
•
Opening event with Latvian presidency
Gender event, March in Latvia
EU Dev Days (EDDs), June in Brussels
28 Kapuscinski lectures in Member States
EXPO2015, Milan
Lorenzo Natali Prize for journalists
Creating or making use of a volunteer programme
Textile label
Climate COP21, December in Paris
Conferences at the External Action Info Point all year
Closing conference, Luxembourg
15
Stakeholders' initiatives
•
•
•
•
•
•
•
•
•
National Work Programmes
Member States' EYD ambassadors
Competitions in schools with Member States
Marathons and sport for development
Advertising on public transport
Co-branded events with international organisations
NGO initiatives
Think tanks launch discussions
Awards with private sector organisations
16
Get involved
in the
EYD2015
It's our Year!
Factor EYD2015 in your
communication strategy
Bring EU
development
cooperation to
the top of your
agenda and
brand your
events and
material
18
Join the group on Capacity4dev
capacity4dev.ec.europa.eu/eyd2015/
Get updates,
share info,
contribute
your ideas!
You're
welcome on
board!
19
Use the hashtags #EYD2015
and #EUglobalplayer
Promote the
EYD2015
on social media
and bring
the global
conversation
to life
20
Involve your networks
Promote the
EYD2015
with your
networks and
stakeholders
and encourage
them to
take part
21
Keep in touch! #EYD2015
capacity4dev.ec.europa.eu/eyd2015
@europeaid
facebook.com/europeaid
ec.europa.eu/europeaid