Section 5: Technological
Developments.
Key words:
•
•
•
•
•
•
New technologies
Digital broadcasting
media convergence
Impact
Digital switchover
Social media
Example questions
1. Choosing one media industry you have studied, identify two
technological developments
which have had an impact on that industry. (2 marks)
2.For each of the developments identified in Q1, explain why they have
had such an impact. (4 marks)
3. From one of the media industries you have studied give one example
of how that industry is being changed by new technologies. (2 marks)
4.Media producers take advantage of young people’s interest in social
media to encourage them to engage with their products. Give two
examples of this practice one from each of the media industries you have
studied (4 marks)
5.How have your chosen industries taken advantage of media
convergence (different media in one place e.g. smart phones)
6.How has the internet impacted your chosen industries?
New technology means
The internet
On Demand Services
Digital/Sky TV
Social networking sites
3D TV
Smart Phones
Write down some ways in that
television has been changed by new
technology.
• Give examples if you can
Television: Technological
Developments:
The internet –
On Demand Services –
Digital/Sky TV –
Social networking sites
3D TV –
Smart Phones –
Task:
With your chart explain how you think each development
has changed the TV industry-extension give examples of
specific programmes.
New Technology:
The internet
On Demand
Services
Digital TV
Social
Networking sites
HD/3D TV
Smart Phones
Television: Impact of
new technology:
Newspapers: Impact of new
technology:
Television: Impact of new
technology:
The internet – People can stream TV. More opportunities
for discussion. Less irrelevant material (get what you want
straight away. Faster for readers. Cheaper for company.
On Demand Services. Less people watching TV. People
unconcerned about scheduling. Whole series can be
watched at once.
Digital TV – (sky, virgin) More programmes being made
for digital channels, programmes being moved to digital
channels. Audience fragmentation.
Social networking sites-Twitter, Facebook-people are
constantly discussing what they see on TV. More voices
are heard.
HD / 3D TV – Audience become more engrossed in TV
programme. Expensive, more money goes to company.
Smart phones – More portable access to Tv and internet.
APPS.
Newspapers: Impact of new
technology:
The internet – People can stream TV. More opportunities
for discussion. Less irrelevant material (get what you want
straight away. Faster for readers. Cheaper for company.
On Demand Services-can watch news at any time online
Digital TV – (sky, virgin) More news channels available
24/7 so people can access news at all times.
Social networking sites-Twitter, Facebook-people are
constantly discussing news stories. More voices are heard.
Smart phones – More portable access to internet
constant source of news.
PROBLEMS THAT NEW
TECHNOLOGIES MAY CAUSE?
Falling sales of Newspapers-all available online.
Falling sales of TV viewers-all available online.
Regulation of the internet is very difficult-people can blog
and post about things and are unregulated.
Increased competition due to so many options for audiences
Media convergence
Media used to be all
separate industries but
now can all join together to
become one thing-this has
happened because of the
internet and Things like
smartphones
Radio
TV
Internet
Music
News
All in one
place eg
smartphone!
Clear examples of how TV is
effected by new technology: X FACTOR
SOCIAL NETWORKING:
‘most tweeted about
programme’ -522, 000
per episode
DIGITAL: Extra
programmes
(ITV2- and can
watch at any time.
Vote using red
button
WEBSITE: http://xfactor.itv.com/
http://xfactor.i
tv.com/2012/
mobile/
APP: Extra
news/videos
Clap feature!
Clear examples of how NEWSPAPERS are
effected by new technology:
The Times NEWSPAPER.
SOCIAL NETWORKING: ‘
APP:
WEBSITE IS BASED ON
SUBSCRIPTION:
http://store.thetimes.co.uk/
Try these questions:
1. Choosing one media industry you have studied, identify two
technological developments
which have had an impact on that industry. (2 marks)
2.For each of the developments identified in Q1, explain why they have
had such an impact. (4 marks)
3. From one of the media industries you have studied give one example
of how that industry is being changed by new technologies. (2 marks)
4.Media producers take advantage of young people’s interest in social
media to encourage them to engage with their products. Give two
examples of this practice one from each of the media industries you have
studied (4 marks)
5.How have your chosen industries taken advantage of media
convergence (different media in one place e.g. smart phones)
6.How has the internet impacted your chosen industries?