Webinar Series :
Holding a Member Recruitment Event
Featuring: Lt. Governor of District 04, Joanne Raymond
Presented by:
Ragna Karlsdóttir International Membership Chairman
9 a.m. CDT session
Kerry Dixon International Membership Vice-Chairman
9 p.m. CDT session
24 April 2014
Why Should Prospective Members Join
Zonta? Why Did You Join Zonta?
• Join with like-minded people committed to
advancing the status of women through service
and advocacy locally and internationally
• Be a part of an international organization with
the combined influence of 30,000 members in
66 different countries
• Service opportunities: hands-on service
opportunities with like-minded people
Why Should Prospective Members Join
Zonta? Why Did You Join Zonta?
• Advocacy opportunities – work with other
Zontians and organizations on issues affecting
the status of women at a local, national and
international level
• Fellowship opportunities – meet people you
may not normally meet, share meals, reflect on
the messages of speakers and the time to talk
and get to know others
• Zonta’s reputation as an organization that
makes a difference to the lives of women
locally and internationally
Designate a Team of Club Members to
Take Ownership of the Event
• The club’s membership committee is
recommended to oversee recruitment
events
Items to oversee include:
• Finding the prospective members
• Sending invites
• Creating the event agenda
• Collecting event attendee names/best time
to follow-up
• Following up with the attendees to invite
them to a club meeting or asking them to
join
Finding Potential Members
• Information on businesses and industries
in the geographic area of the club
• Local Chamber of Commerce or similar
organization
• Civic and professional organizations
• Friends and family of current members
• Contacts and recommendations from
current members
Sending Invitations
• Electronic or Paper?
• Save the date?
• Include information about the agenda
Creating the Event Agenda
• What is traditional in your country or city?
• Speaker
• Service opportunity
• Refreshments
• Information about your club, your
members, and Zonta International
Following Up with the Attendees
• Be timely – is it a phone call, an email, or
a quick note?
• Find out how your guests want to be
contacted.
• It may take more than one ask.
Lt. Governor Joanne Raymond,
District 04
Zonta Club of Kitchener-Waterloo
Getting the word out
• Clubs are always encouraged to have a
membership display about Zonta at club
events in the community, including
fundraisers to attract members to Zonta
• List of potential members from events is
collected and the club is encouraged to
invite them to the information evening
Night of the Recruitment Event
• Information evening is held prior to a
regular meeting that same night
• Various members of the membership
committee share important information
about Zonta
• Potential members are given a package
of further information about Zonta which
includes more details
• Potential members are encouraged to
stay for the meeting so that they can see
the club in action
Follow-Up
• The potential member is contacted after the
event
• Application form is completed by the potential
member which is reviewed by the membership
committee. After being reviewed by the
committee, the name is then presented to the
Club Board before the person is inducted.
• Many times, the new member and their mentor
are put on the same committees at the
beginning of their membership to help the new
member feel more comfortable
Recap
• Plan
• Find the right team and let them put
together a great event
• Execute the plan
• Have all club members assist
• Follow-up
• Email, phone calls, be persistent
• Evaluate
• Did it work, what would you do again,
what would you do differently?
New Membership Opportunity
• If a new or charter member joins between 1 April – 31 May 2014,
they only have to pay ZI dues for one year taking their
membership to 31 May 2015.
A toolkit has been provided for our clubs to assist them at the
following link:
http://www.zonta.org/ClubsLeadership/Tools/MembershipOpport
unity.aspx
Included are:
• Guidesheet on sample recruitment event ideas
• Email invite template for clubs to invite people to recruitment
events
• Basic PR guide on how to publicize Zonta in your community
• Graphic for you to use
We want to hear from our
audience!