The ability to earn an income is nearly every
working American’s most valuable financial
asset. It pays for their lifestyle — their home,
their retirement and their children’s education.
1 in 4
working Americans
will suffer an income-interrupting
disability at some point during
their working careers.
But…they think it won’t happen to them.
64%
think they only have a
1% or 2% chance
of becoming disabled.
And…most don’t have
adequate protection.
67%
of the private sector workforce
is not covered by private
long-term disability insurance.
Plus…they don’t even
want to talk about it!
Research shows many
are repelled by the term
“disability.”
The industry needs to change the conversation
about the need for disability insurance.
SO…
The nonprofit Council for Disability Awareness
and its member companies have created a new,
engaging platform for raising
public awareness.
Defend Your Income is a movement
designed to unite consumers, advisors,
employers, insurers and the press
in a fight to protect the incomes
of working Americans
from the risk and impact of
unexpected illnesses and injuries.
The Defend Your Income virtual dojo captures attention
and creates a unique learning environment.
What would you like to explore?
Meet Your
Attackers
Train
& Learn
Start
Sparring
Take
Action
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Meet Your Attackers
The Meet Your Attackers area is where visitors
can learn about the top 10 leading causes
of disability in a different, engaging way.
Meet Your Attackers
Attackers are personalized with disability profiles explaining
their areas of expertise, their “weapons of choice” and fast facts
about how they can strike when you least expect it.
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Train & Learn
Earn Your Belts Quiz
In the Train & Learn section, visitors can test their disability
know-how with an interactive quiz. Let’s look at an example.
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Train & Learn
Earn Your Belts Quiz
Visitors will receive feedback about their answer
along with access to relevant tools and fast facts.
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Train & Learn
EIQ Tool
Users can find out what’s really at stake by calculating their income
potential with the EIQ (Earnable Income Quotient) tool.
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Train & Learn
PDQ Tool
Site visitors can determine their risk of losing this income
by calculating their chances of becoming disabled using the
PDQ (Personal Disability Quotient) tool.
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BACK TO MAIN
Dojo Game
The engaging Defend the Dojo online game allows visitors
to face off and defend against the attackers.
BACK TO MAIN
Take Action
The Take Action section provides users with three simplified
pathways they can follow to help defend their income.
Resource Center
The Resource Center offers a library of
informational resources designed “to go.”
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Advisor Toolkit
The easy-to-use Advisor Toolkit is filled with communication materials.
Promotional Tools:
• Client/prospect email
• Employer email
• DYI Web and banner icons
• Premium item support
• Direct mail
Educational Tools:
• One-page program sell sheet
• Program and site presentation
• Access to the employer toolkit
for use with employees
Advisor Toolkit Resources
Client Emails
Presentation Slides
Web Banners/Icons
Customizable
Premium Items
Program
Overview Sheets
The Defend Your Income movement will be supported by a
national ad campaign, a heavy public relations push
and extensive social media interaction.
National online consumer
advertising campaign
Public relations support
Social media activation
with Facebook and Twitter
In addition, CDA member companies are building DYI into their own
marketing campaigns — focusing on engagement, active promotion
to their employees, distribution through their own communication
channels and integrating the DYI movement into their own company
marketing materials.
Join the movement today.
Facebook.com/
defendyourincome
Twitter.com/
incomedefender