Global Microsoft & Aegis
Partnership – An Overview
Alexandra Najdanovic
Global Microsoft & Aegis Partnership
An overview
Toronto, June 28th 2011
Be the most valued global
digital marketing partner for
Aegis Media agencies,
their advertisers, … and our
internal partners
Inspire, engage and enable
Aegis Media agencies
and advertisers
to grow digital marketing
FY12 Action Plan
FY12 Partnership Framework
Clients
Goal : Bring the best of both
organisations together to
meet client needs
--------------------------------Focus
Business and Comms
Planning
Joint Business Plans
--------------------------------Outcome
Microsoft & Aegis Media
collaborate on our top
accounts
Clients get more effective
campaigns
6
1. Clients
NOKIA
Current Initiatives:
•
Joint Business Plans
Aegis Media and Microsoft are undertaking
working sessions with senior accounts teams to
understand and fully maximise the opportunity
around top global advertisers.
KELLOGG’s
ADIDAS
NOKIA
ADIDAS
DIAGEO ?
DISNEY ?
Deirdre McGlashan
Head of Digital – Aegis Media
PHILIPS
+ in Canada: YOUR strategic advertisers
•
360 Briefing Sessions
conversation just started with Deirdre McGlashan
and Michael Iskas, Global Head of Integrated
Communications Planning: how to we have our
teams works together on “business brief” or
“integrated comms” briefs
DISNEY
DIAGEO
Strategic
Advertisers
FY12 Partnership Framework
Evangelism & Education
Goal : Provide a sustainable
Clients
mechanism for people to keep
up with the changing market
Goal : Bring the best of both
organisations
together to
--------------------------------meet client
needs
Focus
Research
--------------------------------Teaching
Focus
Experimenting
Business and Comms
--------------------------------Planning
Outcome
Execution
Agency staff and clients
--------------------------------understand how to be better
Outcome
marketers in a rapidly
Microsoft
& Aegis
evolving
andMedia
complex
environment
collaborate
on our top
accounts
Clients get more effective
campaigns
8
2. Evangelism / Education
Audience
Display
/Performance
Social Media
Showcase
Current Initiatives:
•
Monthly Content Workshops @Aegis Media :
Deep dives into MSFT advertising solutions and
consumer/advertising research
•
Consumer Experience Center sessions
•
Aegis Media Agencies Portal (global)
Xbox(Kinect)/
gaming ad
opps
Deirdre McGlashan
Head of Digital – Aegis Media
Dan Calladine
Head of Media Futures, Aegis Media
Windows
Phone
7/mobile ad
opps
Premium
Consumers
/Pre-family
Man
FY12 Partnership Framework
Data & Platform Integration
GoalEducation
: Lead the market by fusing
Technology, Publishing &
GoalAdvertising
: Provide ainnovations
sustainableto
Clients
optimisefor
digital
marketing
mechanism
people
to keep
--------------------------------up with the changing market
Goal : BringFocus
the best of both
Data
and Enhanced
Targeting
organisations
together
to
--------------------------------rd Party Data)
(CCS
/
WLIDs/
3
meet client
Focusneeds
Trading Desks/DMP
Research
----------------------------------------------------------------Teaching
Outcome
Focus
Experimenting
Business and
Comms
Easier
to do business with
--------------------------------Planning
Microsoft Advertising
Outcome
Execution
Microsoft technology at the core
Staff and clients understand
--------------------------------how to be better marketers in
Outcome
a rapidly evolving and
Microsoft
& Aegis
Media
complex
environment
collaborate on our top
accounts
Clients get more effective
campaigns
10
3. Data / Platform Integration
CCS
Louisa Wong – Head of Media Platforms
iProspect/Aegis Media
650 Million Windows Live Ids
3rd Party data Partners (Experian, Comscore…)
WLID
Appnexus
CCS or Advertiser Data Matching of CCS Panel with WLIDs
• Opportunity to plan/buy digital activities across Microsoft
Media properties directly using advertisers CCS audience
segments
• Opportunity to develop custom digital insights/research on
CCS audience segments online behaviour on Microsoft Media
Properties
Microsoft AdExchange: Canada currently α stage and ß stage
MMN
Mike O’Sullivan & Chris Kemp
Microsoft
FY12 Partnership Framework
Joint Innovation
Platform Integration
Goal : ‘Re-inventing the way
brands are built’… together
GoalEducation
: Lead the market by fusing
Technology, Publishing &
--------------------------------GoalAdvertising
: ProvideFocus
ainnovations
sustainableto
Clients
optimisefor
digital
marketing
mechanism
people
to Technologies
keep
Emerging
--------------------------------up with the changing
market
WinPhone 7
Goal : BringFocus
the best of both
Kinect Gestures
Data
and Enhanced
Targeting
organisations
together
to
--------------------------------NUI…
rd Party Data)
(CCS
/
WLIDs/
3
meet client
Focusneeds --------------------------------Trading Desks/DMP
Research
--------------------------------Outcome
--------------------------------Teaching
Outcome
Focus
Microsoft is the partner of
Experimenting
Business and
Comms
choice
for creating
Easier to do
business
with new ways
--------------------------------Planning
engage with consumer along
Microsoftto
Advertising
Outcome
all touchpoints..
Execution
Microsoft technology at the core
Staff and clients understand
--------------------------------how to be better marketers in
Outcome
a rapidly evolving and
Microsoft
& Aegis
Media
complex
environment
collaborate on our top
accounts
Clients get more effective
campaigns
12
13
4. Joint Innovation
NUI
Kinect
Gestures
Surface
HTML5
WinPhone 7
Niku Banaie, Chief Innovation Officer,
Isobar Global
Windows 8
Apps
DOOH
Q&A
Alexandra Najdanovic | Global Agency Director
Microsoft Advertising
Mobile: +44 (0) 776 435 9858 | Desk: +44(0) 203 425 1729
e-Mail: alnajdan@microsoft.com
IM: anajdanovic@hotmail.fr
skype: anajdanovic