Angel Fund Network Presents:
Angel Fund: E-Biz Workshops: eBay
1. What is eBay?
“eBay.com, an online auction and shopping website in which people and
businesses buy and sell a broad variety of goods and services worldwide.” Wikipedia
2. Why should you sell on eBay?
eBay is the 7th most popular website in the US, 20th in the world. With specific
eBay sites for over 30 countries, eBay has millions of users browsing and buying
on its site throughout the day.
Angel Fund: E-Biz Workshops: Why eBay
Setting up an Account:
Register with eBay - Choose a name (Don’t spend days on this)
Angel Fund: E-Biz Workshops: Getting Started
Setting up an Account:
Set up a PayPal account:
PayPal will require you
to enter personal info to
verify your authenticity.
SS#, bank account,
credit card, verified
phone number, email,
address etc.
Merchant account – if
you have a cc merchant
account, you can synch
it with eBay to use for
customer payments.
(Authorize.net or
others)
Angel Fund: E-Biz Workshops: Getting Started
Anatomy of a Listing: What the Customer Sees
Angel Fund: E-Biz Workshops: Getting Started
Listing a Product on eBay:
Research your product.
• Make sure the you can be profitable. Calculate all costs involved. Costs
may include paypal fees, ebay fees, shipping fees, packing materials.
• Make sure the product is popular. Just because it’s profitable, doesn’t
mean it will sell.
• Check completed listings.
• Check amount already sold on multiple BIN listings.
• check other sites with rank for popularity (amazon, google)
• Marketing
• Can you compete and profit listing the single product with ebay
catalog, or do you want to bundle it with other items perhaps?
• Do you want to charge for shipping, or ship for free?
Angel Fund: E-Biz Workshops: Listing
eBay Best Match
Angel Fund: E-Biz Workshops: Listing
How to List a Product on eBay
Angel Fund: E-Biz Workshops: Listing
How to List a Product:
Angel Fund: E-Biz Workshops: Listing
How to List a Product (Continued…):
Angel Fund: E-Biz Workshops: Listing
How to List a Product (Continued…):
Angel Fund: E-Biz Workshops: Listing
How to List a Product (Continued…):
Angel Fund: E-Biz Workshops: Listing
How to List a Product (Continued…):
Angel Fund: E-Biz Workshops: Listing
How do the financials work:
Please refer to www.rolbe.com/ebay.htm
Angel Fund: E-Biz Workshops: Financials
Getting Paid
Angel Fund: E-Biz Workshops: Getting Paid
Accepting Payments with
1.
•
•
•
•
Only ship to confirmed PayPal accounts.
PayPal can impose a seller reserve. Be prepared to have funds held.
Be on top of disputes, and refunds.
Ship all valuable packages with tracking and signature required. This will
protect you from losing non-receipt disputes.
2. Direct Credit Card Merchant Account
• Be sure to research billing addresses. Do not ship willy-nilly. Taking Credit
card orders over eBay is definitely riskier than taking PayPal.
• Be on top of disputes and refunds
• Ship all packages with tracking and signature required. This will reduce
your vulnerability to fraud.
Angel Fund: E-Biz Workshops: Getting Paid
How to List a Product (Continued…):
Angel Fund: E-Biz Workshops: Getting Paid
eBay Best Practices:
1.
2.
3.
4.
DSR (item as described, communication, shipping time, ship charges)
Rewards for DSR
Customer Feedback, feedback revisions
Policy compliance. They change regularly.
(1). Be nice. Really nice.
(2) answer emails on time
(3) ship immediately & with tracking
(4) insure your packages
(5) signature required if you want to be covered (more later with PayPal)
(6) no fdbk soliciting
(7) no duplicate listings
(8) enter tracking after you ship
(9) honor return policy
(10) list customs policy for intl sales
Angel Fund: E-Biz Workshops: Best Practices
Best Practices:
Angel Fund: E-Biz Workshops: Best Practices
Takeaways:
1. Research the product.
2. List accurately
3. List with bright sunny images. Take them yourself if humanly possible.
4. Check spelling/grammar.
5. Make sure you are pricing to account for all your costs.
6. Be alert when shipping. Ship with tracking and sig required, especially for
PayPal.
7. If taking Credit Card, make sure you learn the ins and outs of billing.
8. Even more important than feedback, make sure your Detailed Seller Ratings
are maintained.
9. Don’t ignore emails.
10. Ship right away. If you have a no inventory model, be careful.
11. Roll with the punches.
Angel Fund: E-Biz Workshops: Takeaways
Q&A
David Sutton
David@mndWorldWide.com
Angel Fund: E-Biz Workshops: Q&A