*
Donna Hamilton
Assistant Vice President
Web Communications
&
*Stats
• Approx. 50% of U.S. adults use a smartphone.
• Approx. 66% of those aged 18-34 use a smartphone.
• For 28% of Americans, a mobile device
is their primary way of accessing the Web.
• 243 million Americans age 13 & older use mobile devices.
• 91% of mobile phone users have phones w/in arms reach
24/7.
• General Population: 51% Android; 32% iPhones
• UC:
33% Android; 49% iOS
*Stats
Activity
Share (%)
of Mobile
Subscribers
May-12
Sent text message to another phone
75%
Used downloaded apps
51%
Used browser
50%
Accessed social networking site or blog
37%
Played Games
34%
Listened to music on mobile phone
27%
*Stats
What Else Do We Do with Our Phones?
• 54% use their phones in place of an alarm clock
• 46% have dispensed with a watch in favor of using their
smartphone
• 39% use their phone instead of a separate camera
• 28% use their phone instead of a laptop
• One in 20 smartphone users use their phone
in place of a TV (6%)
or reading physical books (6%)
*EMAIL
Email Communication on
Mobile
• 41% of people in U.S. read email on their
mobile devices
• Mobile email open rates + 34%;
desktop emails - 9.5% (last 6 mos. of 2011)
• Test to ensure yours is readable on various
devices.
• Do your links open to mobile-friendly Web
pages?
*Mobile App vs. Mobile Website
* Mobile App
* Mobile Website
Similar features
& content;
Different presentation
& behavior.
Depends upon many factors,
including: objectives, task, target
audience & technical requirements.
*Mobile App vs. Mobile Website
* Mobile App
* Mobile Website
- Must be downloaded.
- Uses “built-in” browser, so easy to
access.
- Can target specific limitations/
abilities of individual devices.
- Need the Internet to access.
- Faster, more interactive.
- Less expensive to develop.
- Can provide some services
without Internet connectivity.
- Uses cross-platform capabilities,
so don’t need as many
different designs.
- Expense of creating will increase
(more platforms to develop for)
*RESPONSIVE DESIGN
What is it?
•
Developing a website that allows the layout to change along with a
user’s computer screen resolution.
*
ETA: January 2013
*MOBILE APP
Team
• Tech Lead: Asif Riaz
• Communications Lead: Donna Hamilton
• Developers: Greg Benjamin, Vern DeHaven
• Others:
• UC Foundation/Alumni: Candice Terrell
• UCIT: Mark Faulkner; Gary Grafe; Troy Travis; Josette
Riep; Matt Hartman
• Students: Lane Hart; Shy Ruparel; Tom Bachmann
*MOBILE APP
Technology – Blackboard
• “Blackboard Mobile Central” application
integrates with Blackboard
“Mobile Learn”
• Provides on-demand access to
information and services.
*MOBILE APP
App Audience:
Primary: Current Students
Secondary: Alumni
Other: Staff (time clock); faculty; visitors
*MOBILE APP
Initial Offerings
• Enhanced Shuttle/Transit
• News
• Events
• Emergency/Help/NightRide
• Athletics
• View My Grades
• Bearcat Spirit
*MOBILE APP
Initial Offerings
• View My Schedule
• Interactive Campus Map
• Courses
• Directory
• Alumni Directory
• Link to Blackboard Mobile Learn
*
m.uc.edu
*MOBILE WEBSITE
• Mostly same information.
• Audience navigation.
• Links to
• Library’s mobile website
• Athletics mobile website
• Content maintained in CQ.
Next …
• Majors & Programs
• Check My Grades
*MOBILE TRAFFIC
*Aug. 1 through Oct. 15, 2012
PAGE
PAGEVIEWS
FULL SITE SAME/SIMILAR PAGE
Home Page
265,434
Shuttle
118,421
3,762,514
Students
37,294
196,936
Check My Schedule
36,003
-
Academics
22,599
231,375
Mobile Time Clock
21,212
Future Students
8,364
Directory Information
7,867
Events
6,114
Employees
6,005
64,906
Visit Information
5,490
35,617
Email Information
3,866
News
2,691
Social Media
1,590
Rankings (academic)
1,563
*MOBILE Resources
Mobile Resources
• Mobile site
m.uc.edu
• Mobile Help
uc.edu/mobilehelp
*
*ICONS
For Social Media
UC’s Two Primary Accounts
@uofcincy & UofCincinnati(Facebook)
UC College Accounts
ex: @LindnerCollege, @UCBlueAsh
UC Departmental Accounts
ex: @UCWebComm
Alternate Photo Icons
*SOCIAL Resources
uc.edu/socialmedia
webcommunications@uc.edu
*SOCIAL Resources
uc.edu/socialmedia
OR
uc.edu/web
and navigate to desired resources
New Staff Resource:
Jeremy Martin
*
DONNA HAMILTON
Donna.Hamilton@uc.edu
@uofcincy
@ucwebcomm
@dhamilton007