WORKPLACE FUTURES Coffee Break THE CRYSTAL February 12th, 2012 FMA Spring Golf Day – Goodwood Golf Course – 30th May 2013 To book your place see Dave Hurrell – Only a few places remain Costs per fourball is £600 + vat, Cost per single player is £150 + vat. Raising the Bar: Enhancing the Strategic Role of Facilities Management @ Workplace Futures 2013 #WF13 Tuesday 12th February With thanks to RICS Research: http://www.rics.org/uk/knowledge/research/research-reports/ Johnny Dunford; Global Commercial Director http://rics.org © Copyright 2012 Occupiers Journal Limited. All rights reserved. Paul Carder; Global Managing Director Occupiers Journal Limited; http://occupiersjournal.com 12th February 2013 Who are we? Johnny Dunford Global Commercial Director, London, UK Paul Carder Founder/Managing Director Editor, Work&Place Hong Kong / UK RICS Research Reports http://www.rics.org/uk/knowledge/ research/research-reports/ © Copyright 2012 Occupiers Journal Limited. All rights reserved. RICS & OJL – a global perspective = © Copyright 2012 Occupiers Journal Limited. All rights reserved. Raising the Bar (RTB) – “strategic” FM Findings from 30+ executive interviews and almost 400 ‘end user’ survey responses Outline the core issues of the ongoing global study Ask for your engagement! Plus, to increase awareness of RICS Research Reports http://www.rics.org/uk/knowledge/ research/research-reports/ © Copyright 2012 Occupiers Journal Limited. All rights reserved. An Occupier/“End User” Survey The Survey: Occupiers / end-users only n = 357 © Copyright 2012 Occupiers Journal Limited. All rights reserved. Industry sectors – a good spread The Survey: © Copyright 2012 Occupiers Journal Limited. All rights reserved. Corporate HQ – globally representative The Survey: © Copyright 2012 Occupiers Journal Limited. All rights reserved. Is FM “strategic”? On balance, is FM strategic? vs. How does the head of FM allocate his/her time? What does it mean to be “strategic”? © Copyright 2012 Occupiers Journal Limited. All rights reserved. Context: FM in a Spider’s Web Critical Links with: © Copyright 2012 Occupiers Journal Limited. All rights reserved. the CEO/COO SBU’s Finance IT HR CRE Service Providers Raising the Bar? Where is the bar set now? © Copyright 2012 Occupiers Journal Limited. All rights reserved. Where Does FM Report? The Survey: © Copyright 2012 Occupiers Journal Limited. All rights reserved. # of employees vs. FM reporting line © Copyright 2012 Occupiers Journal Limited. All rights reserved. How Well-Aligned is FM with….? The Survey: © Copyright 2012 Occupiers Journal Limited. All rights reserved. Achieving Alignment The Survey: © Copyright 2012 Occupiers Journal Limited. All rights reserved. Michael Porter: “What is Strategy?” Generating a competitive advantage means: 1. Building a unique and valuable position in the marketplace; 2. Choosing what not to do; and 3. Creating “fit” among a company’s activities * Michael Porter, “What is Strategy?” Harvard Business Review, Nov-Dec 1996. © Copyright 2012 Occupiers Journal Limited. All rights reserved. “Strategic” FM: some hypotheses Alignment with other functions is high Facilities design and strategy makes a meaningful difference to the business brand image leveraging people (productivity) attracting and retaining talent saving money enhancing sustainability The Head of FM spends 50%+ of his/her time on business strategy and planning © Copyright 2012 Occupiers Journal Limited. All rights reserved. Cause & Effect (e.g. service-value chain) internal external Operating strategy and service delivery system Service concept Business results Loyalty Satisfaction Employees Productivity & output quality Customers Service value Satisfaction Quality and productivity improvements yield higher service quality and lower cost •Attractive value •Service designed & delivered to meet customer needs Loyalty Profitability Capability Service quality •Workplace design •Job design / decision-making latitude •Selection and development •Rewards and recognition •Information and communication •Adequate ‘tools’ to servce customers Revenue growth © Copyright 2012 Occupiers Journal Limited. All rights reserved. •Lifetime value •Retention •Repeat business •Referral Recommendations Think Strategically Act Strategically Rebuild the FM organization –and its role in the business Outsource as much as possible (maybe?) Study ‘cause & effect’ (e.g., service-value) Teach the business how to ask for FM support © Copyright 2012 Occupiers Journal Limited. All rights reserved. The research question, now (RTB II) What do facilities leaders have to do differently to make FM a more valued strategic resource? © Copyright 2012 Occupiers Journal Limited. All rights reserved. Progress / Next Steps 2012: • Early highlights presented at CoreNet Global London Summit • Panel discussion at IFMA World Workplace, San Antonio (2nd Nov.) • RICS Research launch of ‘RTB’ report (2nd Nov.) 2013: • Hold additional research workshops – – – – – – – – N. America S. America Europe Middle East India Africa Asia Australia (San Francisco, NYC , Toronto) (Sao Paulo) (Brussels, Frankfurt, Amsterdam, Zurich, Madrid, London) (Dubai, Abu Dhabi ) (New Delhi) - possible Mumbai & Bangalore (Johannesburg) – possible Cape Town (Hong Kong, Singapore, Beijing, Shanghai) – possible Tokyo (Sydney , Melbourne) • Pt.2 report (June) © Copyright 2012 Occupiers Journal Limited. All rights reserved. For Further Information James P. Ware, PhD Paul Carder Johnny Dunford Global Research Director Occupiers Journal Limited Berkeley, California jim.ware@occupiersjournal.com Founder / Managing Director Occupiers Journal Limited Cambridge, UK paul.carder@occupiersjournal.com Global Commercial Director RICS London, UK jdunford@rics.org RICS research: www.rics.org/research Website: http://www.occupiersjournal.com Blog: http://www.occupiersjournal.com/blog Twitter: http://www.twitter.com/occupiers http://www.twitter.com/jpwoccupiers http://www.twitter.com/paulcarder Linkedin: search Groups for Occupiers Journal or ‘OJ’ © Copyright 2012 Occupiers Journal Limited. All rights reserved.