A
SWOT analysis generates information that is
helpful in matching an organization’s or a
group’s goals, programs, and capacities to the
social environment in which they operate
 It
is an instrument within strategic planning
 Factors
affecting an organization can
usually be classified as:
 Internal


factors
Strengths (S)
Weaknesses (W)
 External


Strengths
Weaknesses
Opportunities
Threats
factors
Opportunities (O)
Threats (T)
 Strengths

Internal to an organization. they are within the
organization’s control
 Weaknesses

Factors that are within an organization’s
control that detract from its ability to attain
the core goal. In which areas might the
organization improve?
 Opportunities

External attractive factors that represent the reason
for an organization to exist and develop. What
opportunities exist in the environment which will
propel the organization?
 Threats


External factors, beyond an organization’s control,
which could place the organization’s mission or
operation at risk. The organization may benefit by
having contingency plans to address them should they
occur
Classify them by their “seriousness” and “probability
of occurrence”
 What
steps can you take to:
Capitalize on your strengths
 Overcome or minimize your weaknesses
 Take advantage of some new opportunities
 Respond to the threats

 Set
goals and objectives, like with any
other plan
 Stay
focused. Be specific and avoid grey
areas. Keep your swot short and simple.
Avoid complexity and over analysis
 Examine issues from the customers’/
stakeholders’ perspective
 Look for causes, not characteristics
 Separate internal issues from external
issues
Introduction
Internal Factors
Strengths
 Weakness
External Factors
 Opportunities
 Threats
Conclusion
References

 Set
up a free Bibme account to keep track of
all sources for your reference page.
 www.bibme.org
 APA
Style uses brief citations within the text
of a paper when referring to a source. The
brief citation gives the author(s) and year of
the source in parentheses, allowing readers
to locate the full citation in your reference
list at the end of your paper.
http://www.library.mun.ca/guides/howto/apa.php
Examples:
Early onset results in a more persistent
and severe course (Kessler, 2003)
Kessler (2003) found that early onset
results in a more persistent and severe
course
http://www.library.mun.ca/guides/howto/apa.php
When reproducing a direct quote, include the
specific page number(s). You are encouraged
to include page numbers when paraphrasing.
Examples:
Svanum and Aigner (2011) found "students who
did well were prone to view the course more
positively" (p. 676).
"students who did well were prone to view the
course more positively" (Svanum & Aigner,
2011, p.676)
http://www.library.mun.ca/guides/howto/apa.php
No page numbers? Many online sources do not
have page numbers. For direct quotes, use a
paragraph number, or cite the heading and the
number of paragraphs following it.
Examples:
(Basu & Jones, 2007, para. 4)
(Verbunt, Pernot, & Smeets, 2008, Discussion
Section, para. 1)
http://www.library.mun.ca/guides/howto/apa.php
No author? Use the first few words of the title
instead. Within parentheses, use quotation
marks around the title of an article, a chapter,
or a web page; Italicize the name of a journal,
newspaper, magazine, or book.
Examples:
("Study Finds", 2007)
(College Bound Seniors, 2008, pp. 42-3)
http://www.library.mun.ca/guides/howto/apa.php
 Never
hesitate to ask me for clarification
Work to be completed by Friday
 Chapter
2 work
 NEW: Case on page 47, #1,2, Case on page
62, #1,2,3
 “Knowing Canada First” sheet
 Should have completed your first scrapbook
article
For Monday
 Internet
research world scavenger hunt
 Seizing the Global Advantage Worksheet