Rock Your Profile
TALENT SOLUTIONS
The Structure of a LinkedIn Profile
Causes
youEducation
support & Additional Info
Connections
What you
Follow
Summary
Profile Tips
Profile Picture
Headline
Skills
Recommendations
Groups you’ve joined
Public URL
Recent Activity
Experience
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Profile Tips
Section 1: Photo, Headline, Network & Contact Details
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Use your full name, no nicknames or abbreviations
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Be creative with your headline – first thing someone reads about you
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Build your network. Network = Reach
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Add your Twitter Account (or company twitter account)
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Add your company website
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Add your preferred contact details
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Profile Tips
Section 2: A Summary packed with passion
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10-15 seconds to grab the attention of the reader
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Avoid the 3rd person
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Describe your professional and personal brand
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Use rich media
•
Why do you enjoy working for your company?
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Add multi-media to your profile
Profile Tips
 Add photos, Slideshare or video to showcase your or your company’s work
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Profile Tips
Section 3: Experience
•
Summarise your role
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Briefly explain the company
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Key contributions/skills
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Avoid CV Style
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Use clear, succinct phrases
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Use rich media
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Profile Tips
Section 4: Skills & Expertise
•
List at least 10 core skills
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Endorse others and hope they
return the favour!
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A good snapshot of your
professional brand
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Profile Tips
Section 5: Education & Recommendations
•
Expand on your degree
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Connect with old classmates
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Raise your profile by asking for
recommendations
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Recommend your colleagues
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Profile Tips
Section 6: Insights
•
Join groups to build your network
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Follow companies that interest
you and keep an eye on
competitor activity
•
Stay up-to-date with your
industry news
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Section 7: Add your published work to your profile
 You can include links to Thought Leadership, blogs or news articles that you have been featured
or quoted in.
 If the publication is hosted online, ensure to include the URL to provide a direct link to the
Profile Tips
publication.
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Building Your Network
 The more 1st degree connections you have increases the number of 2nd degree connections you
have access to.
 Keep in mind: Quality vs quantity.
 Have a personal ‘connection policy’ and stick to it
Networking
 Conduct an annual ‘spring clean’ of your connections
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Networking
Share Valuable Content with Your Networks
What to share?
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Well ‘curated content’
Company posts
Key Company jobs
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Networking
What happens when Jeff Weiner ‘likes’ your status
update
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Groups
 Groups help further your professional brand by showcasing your interests and passions on your
profile
 Joining and participating in groups increases your visibility and networking opportunities with
Networking
people with similar interests
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Stay in Touch with Your Networks
Mobile (Connected app)
Networking
Desktop
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Networking
You have control over your privacy settings
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Turn on/off your activity broadcasts
Networking
Don't want your contacts to know that you're updating your LinkedIn profile?
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Networking
Determine who can view your activity feed
Options include:
 Everyone – whether they are connected to you or not
 Your Network – 1st, 2nd and 3rd degree connections
 Your Connections – only those connected to you
 Only You - nobody will be able to view your updates.
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Select what others see when you’ve viewed their
profile
 The "Who's Viewed Your Profile" feature helps you understand who's been looking
at your profile in the last 90 days, how many times you have shown up in search
results, and other insights.
 Options:
Networking
–
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Display name, headline, location and industry. (If you select this option you receive
the profile statistics for free, however other users will see when you’ve visited their
profile.)
Display as an anonymous LinkedIn Member. (If you select this option you will NOT
receive the profile statistics for free and users will not see when you’ve visited their
profile. You can get the profile statistics if you purchase a premium account.)
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Select who can see your connections
Networking
 The default on this LinkedIn setting it that your first-degree connections can see
all of your connections. This means that if you connect with a recruiter, they will
be able to go through your contacts.
 Change this setting to “Only You” to only show your connections to the people
you have in common (i.e. they must already know the person to see that you
have connected with them).
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Add your work email address
Networking
 We recommend that you have at least one personal address and one work
address registered to your LinkedIn account.
 Make your work email your ‘primary’ email address in order to receive
networking emails to this address.
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Edit the frequency of emails
 LinkedIn will contact you on a range of topics such as:
Networking
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Messages from other members
Updates and news
Group digests
Notifications
Messages from Linked
 You can choose from the following options to receive your emails:
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Individual Email
Daily Digest Email
Weekly Digest Email
No Email
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Resources
 The Epic List of LinkedIn Profile Tips
– https://www.linkedin.com/pulse/article/20140707184302-2633896epic-list-of-linkedin-profile-tips
Resources
 How do I edit my profile? All the answers
– http://help.linkedin.com/app/answers/detail/a_id/5/kw/profile
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