DoubleClick for Advertisers
Classroom Training
Version 22, March 11, 2011
Google Confidential and Proprietary
1
Introductions
• Name and Title
Welcome!
• Company Name
• Do you have any
Internet Advertising
experience?
• Any previous
DoubleClick product
experience?
2
Agenda
• Unit 1: Introduction
Today’s
lessons are
organized
into 4 units:
• Unit 2: Admin
• Unit 3: Trafficking
• Unit 4: Reporting
– Additional Training Resources
– End-of-Day Review: Game or Quiz
• Exercises follow most of the
lessons in today’s class.
• Look for this icon on the
Exercise slides.
3
Unit 1:
DoubleClick for Advertisers
An introduction to DFA and ad serving
Lesson 1.1
Introduction
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What is the ad serving process?
• How does DFA work as a thirdparty ad serving solution?
• What is my workflow?
• What is the media planning
process?
5
Process Without a ThirdParty Ad Serving
Solution (I)
Trafficker
6
Process Without a Third-Party
Ad Serving Solution (II)
Trafficker
Counting
Methodology
A
4 days
Counting
Methodology
B
1 week
Counting
Methodology
10 hours C
7
Process With a Third-Party Ad Serving Solution
Trafficker
DFA
<a href …..>
Centralized
•Management
<img src…>
•Serving
•Reporting
<a href …..>
•Optimization
<img Media
src…>
Planner
<a href …..>
<img src…>
8
The Media Planning Process
Tags
MediaVisor
A media plan is
created in
MediaVisor by the
Media Planner
DFA
DFA
DFA
Placements
are
InInDFA,
DFA,the
an
assigned
and
trafficker
creates
advertiser
and a
tags
are
sent
to
sites,
campaign
are
thecreated.
websites.
placements,
and
ads.
An RFP is sent to
sites
9
DFA Behind the Scenes
Let’s watch a video
about DFA and
third-party ad
serving.
Google Confidential and Proprietary
10
DFA Elements: Hierarchy
DFA Account
Floodlight tags
Advertiser
Advertiser
Floodlight tags
Creative Library
Campaign
Campaign
Campaign
Placement
Placement
Placement
Placement
Placement
Placement
Ad
Placement
Placement
Placement
Ad
Creative Library
Placement
Placement
Ad
Ad
Ad
Placement
Ad
Ad
Ad
Ad
11
DFA Elements: Hierarchy
Awesome Advertising Agency
Movies that Rock, Inc.
Floodlight tags
Local Tourism
Creative Library
Buildings Explode!
Stay-cation
Trucks also Explode!
Yahoo 728x90
Yahoo 728x90
Yahoo 300x250
Travel 728x90
Yahoo 300x250
WSJ 728x90
WSJ 728x90
Google 300x250
News 300x250
Travel 300x250
Orbitz 300x250
Sports 728x90
Arnold
Bruce
Vin
Steven
Sly
Trucks
Wine Trail
Nature
728x90
300x250
300x250
300x250
728x90
300x250
100x140
728x90
12
12
DFA Behind the Scenes
Quiz
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
Think about it.
• What is the purpose of
DFA?
 Floodlight
 Site Mapping
Trafficking
• What ultimately gets sent
to the publisher(s)?
 Create a Campaign
• Why might you target your
creative?
 Upload Creatives
 Create a Placement
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Google Confidential and Proprietary
13
Unit 2:
Administration
Getting Started in DFA
Google Confidential and Proprietary
14
Lesson 2.1:
Creating a
Google Account
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What is a Google Account?
• Why do I need to create a Google
Account?
• How do I create a Google
Account?
15
Google Account
What is a Google
Account?
• A Google Account
operates as a single
Google sign-in, allowing
you access to various
Google products.
GoogleSign-On
Account
Single
DFA
AdWords
AdSense
•
Once you have a DFA
log in, you will need to
create a Google
Account.
Google Analytics
MediaVisor
16
Google Account
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
17
Lesson 2.2:
Creating an
Advertiser
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are the steps to create an
advertiser?
• How do I set the general
properties of an advertiser?
18
Creating an Advertiser
An advertiser is the
company that buys
ad space in a website
and supplies
creatives for ads.
$$$$$$
Creatives
728x90 ad slot
ad slot
120x600 ad slot
260x 260
Advertiser
19
Advertisers Overview
In DFA, you create
advertisers to traffic
campaigns.
A DFA account must
contain at least one
advertiser.
20
Creating Advertisers
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
Think about it.
 Why do I need to create an
advertiser?
 How many advertisers do you
need to create for your
account?
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
Now we will practice
creating an advertiser.
 Assign Creatives
 Generate & Export Tags
Reporting
21
Lesson 2.3:
Floodlight
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• How do I create Floodlight tags?
• How do I access and send
Floodlight tags?
• How do I modify Floodlight tags?
22
Floodlight Tag Overview (I)
23
Floodlight Tag Overview (II)
DoubleClick captures
To report on a
all user activity on a
Floodlight activity, the
web page containing
activity must meet the
a Floodlight tag.
following criteria:
However only the
activities that meet
certain criteria are
used for reporting
purposes.
• The user needs
to have seen an
ad served by
DoubleClick.
• Then, the user
needs to have
gone to the
advertiser’s site
within a set
timeframe.
• The user needs
to have
performed an
activity on a
page containing
a Floodlight tag.
24
Floodlight Tag Overview (III)
• post-click activity: An action performed by a
user on a web page containing a Floodlight tag
after the user clicked on an ad served by DFA.
www.beautifulgirl.com
Home Page 728x90
Confirmation Page
Thank you for
your purchase!
• post-impression activity: An action performed by
a user in a web page containing a Floodlight tag
after the user viewed an ad served by DFA.
25
Floodlight Process
User lands
on
Advertiser’s
web page
Floodlight
Tag
identifies
user via
Double
Click
COOKIE
Looks
for most
RECENT
CLICK
Post-Click traffic
assigned to
appropriate...
CLICK
FOUND!
User
counted as
POSTCLICK
(with
matching
user
cookie)
Campaign
Site
(CLICK-
If NO
click was
THROUGH)
found
Placement
Creative
Looks for most recent IMPRESSION
(with matching user cookie)
Post-Imp traffic
assigned to
appropriate...
User counted as POST-IMPRESSION
Campaign
Impression
found!
(VIEW-THROUGH)
Site
Placement
Creative
26
Types of Floodlight Tags
There are two types
of Floodlight tags:
Home Page 728x90
Thank you for
your purchase!
User 1
User 1
sales
tag:
counter
tag:
This Floodlight tag is used to
record
either
the number
to record
the number
of of
transactions
theanumber
times a user or
sees
web
of
items purchased by the
page.
user and the value of the
sale.
IfWith
yousales
use counter
tags,
tags,
DoubleClick
DoubleClick
records either
records
the number
the number
of transactions
of
or times
the number
a user of items
sees
purchased
a webby
page.
the user, and
the value of the sale.
User 1
27
Counter-Tracking Methods
User 1T h a n k y o u f o r
Usery1o u r p u r c h a s e !
User 1
User 1
User 1
120x600 ad slot
2.
countsremoves
requestsrequests
from a
Website
3. Unique:
Per Session:
user
removes
all duplicate
fromand
a user
when an
ID (such as
1. Standard:
counts
requests
from
the
same
user
within
an order
ID orfrom
session
is the
728x90 ad slot
every
request
a ID)
asame
24-hour
period
(measured
from
within
a 24-hour
period.
user,
including
midnight to
midnight Eastern
260x 260
Counter-tracking
methods User
control
repeated
requests
1 how long
User11 and how
Time).
User
ad slot
the activity
from
the same
user. of one user is recorded,
User 1
User11
User
that user is identified.
User 1
For example, even though a user may
For example, a user goes
returned
to atosite
a
return 10 times to a site, only one
10 times,
site
and bought
and each
something,
time, theor
visit will be reported.
useragets
had
session.
counted.
If it is a unique
There are three
The
reason
why
only one
visit
order
ID or
session,
then
theis
REPORT:
counter-tracking
REPORT:
reported
is because
only
the first
user is counted
again.
methods:
1 unique
ID or session,
10order
impressions,
visit in 24 hours is considered
"unique." All subsequent visits in
one user
= 1user = 10
one
1
24 hours are disregarded.
Floodlight Activities
Advertisers Tab
Floodlight
Activities
Activity Group
Counter
Sales
29
Custom Variables in Floodlight
Advertisers Tab
Floodlight
Configuration
Custom
Variables
30
Floodlight Tags
Quiz
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
Think about it.
•
•
What are the two types of
Floodlight tags?
Which has a higher priority
to the DoubleClick ad
server: Post click or post
impression?
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
31
Lesson 2.4:
Site Mapping
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What is Site Mapping?
• Why do I need Site Mapping?
• Where do I map a site?
• How do I map a site?
32
Site Mapping
Why Is Site Mapping
Why
Do Sites Need to
Important?:
Why Do Sites Need
be Mapped?:
What to
is be
SiteMapped?:
Mapping?:
• Mapping provides seamless
historical
• integration
Becauseofsome
adand new
• Before
• campaign
“Site
Mapping”
means
that
siteany
naming
conventions
serving properties
placements
areto be
insites
ReportCentral.
in DFA need
are unique to each
trafficked,
sites
mapped
to sites
in in
Site
client, is
site
mapping
• Mapping
critical
forbe
clients who
DFA need
to
Directory.
are
new Floodlight tags in
forcreating
each Account
mapped
to sites
DFA.
If
the
mapping
needs to occur. is not done,
in Site Directory.
the Floodlight
pixel will not fire.
33
Site Mapping
34
Site Mapping
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
Think about it.
 Why do I need Site Mapping?
 Why is Site Mapping important
to trafficking a campaign?
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
Now we will practice
mapping a site.
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
35
Unit 3:
Trafficking in DFA
The trafficking workflow and elements of DFA
Google Confidential and Proprietary
36
Lesson 3.1:
Creating a
Campaign
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are the steps to create a
campaign?
• How do I set the general
properties of a campaign?
37
Campaigns Overview
The Campaign holds
information such as start/end
dates and Landing Page URLs,
and allows for centralized
reporting.
38
Landing Pages
The “Landing Page”
name is the name of your
advertiser’s site.
All of your Landing Page
URLs will be created at
the campaign level.
Campaign
www.newstoday.com
www.shopforever.com
www.chocolatecentral.com
39
Creating Campaigns
Where Are We?
Checkpoint
Admin
Exercise
 Create a Google Account
 Create an Advertiser
Think about it.
• What is included in a
campaign?
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
Now we will practice
creating a campaign.
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
40
Lesson 3.2:
Creating
Placements
Lesson Objectives
At the end of this lesson, you will be able
to answer:
• What are the steps to create a
Placement?
• How do I assign general properties
to a Placement?
• How do I assign pricing and tagging
properties to a Placement?
• What are the two types of Placement
groups?
41
Placements Overview
Media
Plan
Placements
42
Placements
1. A Site in Your
DFA Account
2. The
Placement
The Site
Placements
The physical
location of the
advertising slots to
which ads are
served.
Home Page
Home
Page
Home Page 728x90
3. The Creative Size
Creative Size
Home
Page
200 x 250
43
Interstitial
Normal AdRequest
Requestand
andDelivery
Delivery
Publisher Site
Site
Publisher
DFP
DFP
Interstitial
20 %
Ad Request
Ad Served
2%
44
Placement Groups Overview (I)
Package – Is a
Two
types:
media
buy in
2. Roadblock – same as
which the
Package, BUT all
publisher runs
placements in a
1. Package
the
same size– a group of
Roadblock appear
placements where
placement
together (single page or
pricing
and reporting
across
different
group of pages).
need toofbe
rolled-up.
channels
the
publisher’s
website.
45
Placement Groups Overview (II)
Roadblock –
Is a takeover
of an entire
page with one
advertiser.
46
Placement Groups
Overview (III)
Placements are created
separately and then assigned
to Packages and Roadblocks.
Impressions will not be
distributed evenly for
individual placements.
The priority will be to deliver
the promised impressions.
Not all individual placements
will report activity.
The user defines which
placement is the actual
“counter.”
47
Creating Placements
Exercise
Think about it.
 Why would I use Package or
a Roadblock?
 What is the difference
between using an In-Page or
Interstitial Placement?
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
Now we will practice
creating a placement.
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
48
Lesson 3.3:
Uploading
Creatives
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are the types of creatives?
• How do I upload an image creative?
• What are the components of a
Custom In-Page creative?
• How do I upload a Custom In-Page
creative?
49
Creatives Overview
Creatives
50
Uploading Creatives
Campaign
The first GIF of a particular
Creativesbecomes
are
size automatically
In DFA, you upload creatives
the defaultuploaded
creative and
for the
by entering information about
campaign.managed in the
them into the system and
Creatives tab of a Placement:
uploading the creative file.
Campaign.
160x600
Ad
Default Creative
A default ad automatically
gets created.
You need one default GIF
for each size per
campaign.
Your Computer
Creative#2
160x600.gif
Creative#1 728x90.gif
Creative#1
160x600.gif
Creative#2 728x90.gif
51
Types of Creatives
There are 10 types of
creatives that you can
use in your ads.
1. Image
2. Custom
In-Page
5. Redirect
3.Flash
In-Page
6. Internal
Redirect
4. Custom
Interstitial
7. Interstitial
Internal
Redirect
8. Rich
Media
9. Rich
Media
Interstitial
10. Mobile
52
Uploading an Image Creative
Exercise
Think about it.
• Name at least three main
types of creatives.
• Why would I use one
type of creative as
opposed to another?
Now we will practice
uploading an image
creative.
53
Creative Libraries in DFA
There are two
You
can activate
Creative
and
deactivate
Libraries
in DFA:
creatives at the
Campaign
Level
Advertiser
level.
Advertiser Level
54
Uploading a Flash In-Page Creative
Flash In-Page creatives
are creatives that allow
for more animation and
more user interaction
than a GIF or JPEG.
Flash In-Page
Creative
• SWF
•Backup GIF
55
Components of a
Flash In-Page Creative
Flash In-Page
Creative
Compressed Flash File
(SWF)
HTML Code
Backup GIF or JPEG
Image File
56
Uploading a Flash
In-Page Creative
Where Are We?
Checkpoint
Admin
Exercise
 Create a Google Account
Think about it.
 Floodlight
 What kind of creative may you
serve that would require you to
choose a Flash In-Page
creative type?
 Create an Advertiser
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
Now we will practice
uploading a Flash In-Page
creative using a template.
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
57
Lesson 3.4:
Creating Ads
Lesson Objectives
At the end of this lesson, you will be able
to answer:
• What is an Ad in DFA?
• What are the Ad types in DFA?
• What are the steps to create a
Standard Ad?
• What are the steps to add creatives
to a Rotation Group?
• What are the steps to create a Click
Tracker?
• How do I assign a placement to a
Click Tracker?
58
Ads Overview
Ads
59
What Is an Ad?
Ad
Every time you
assign a creative
to a placement,
an Ad is
automatically
created.
Delivery Dates
Landing Pages
Creative
Dimension
Targeting
Attributes
60
Standard Ads
Campaign
Start and End Dates
Whether
your that
ad isis
The ad
type
When
would
you rotate
autocreated
orcreate
you you
autocreated
when
You
can
also
creatives?
Whenitan
ad is auto-created,
create
manually,
ato a
assign
a
creative
standard
ads
manually.
the start ad
and
end
dates
standard
is
acalled
rotation
placement
is
a
You
would
want
to rotate
from
your
campaign
and
of
creatives.
“standard
ad.”
You
may
need
your
creatives
iftoyou
wanted
the campaign’s
default
manually
create
a new
to
displayPage
moreare
than
one
Landing
applied.
ad to use
creative
inwith
a placement.
preexisting creatives.
Ad
Placement:
160x600
Landing Page
Your Computer
Creative#2
160x600.gif
Creative#1 728x90.gif
Creative#1
160x600.gif
Creative#2 728x90.gif
61
What Is a Default Ad?
Campaign
Why
a Standard
The Might
Purpose
of a
Ad
Not Serve?
Default
Ad
• Youthe
is paused
willadhave
one
default ad for each
• the ad is geosize of creative you
targeted and the user
have running in
falls outside of the
your campaign.
geo-targeted region
Default Ad
Default Ad
Placement:
160x600
Placement:
728x90
Creative
160x600.gif
Creative
728x90.gif
• This
the
ad’s start/end
default
ad will
dates
have
passed
show
in the
event
that
your standard ad(s)
cannot serve.
62
Creating Standard Ads
Exercise
Think about it.
• When an ad is auto-created,
which components of the
creative and the campaign
make up the ad?
Now we will practice
creating a
Standard Ad.
63
Adding Creatives to
a Rotation Group
Ads Tab
Associate
Ad
Creatives
Rotate your
creatives when
you want to
display more
than one
creative in a
placement.
64
Adding Creatives to a
Rotation Group
Exercise
Think about it.
• When would you
rotate creatives?
Now we will practice
adding creatives to a
rotation group.
65
Creating a Click Tracker
Click trackers are
ads that are used to
record the number of
clicks on…..
Click Tracker
Ad
text links
links
emails
orin
other
elements that
are hardcoded on a
website.
66
Creating Click Trackers
Exercise
Think about it.
• When would
you create a
Click Tracker?
Now we will practice
creating a Click
Tracker.
67
Assigning a Click Tracker to a
Placement from the Ads Tab
Ads Tab
Click
Tracker
Placements
68
Assigning a Click
Tracker to a
Placement from
the Ads Tab
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
Exercise
 Site Mapping
Trafficking
Now we will practice
assigning a Click
Tracker to a Placement
from the Ads tab.
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
69
Lesson 3.5:
Assigning a
Creative to a
Placement
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• Why do I assign creatives to
placements?
• How do I assign creatives to
placements?
• What gets created when a creative
is assigned to a placement?
70
DFA will
automatically
create a standard
ad when you
assign a creative
to a placement.
Assignments Overview
Creatives
Standard
Ad
Placements
71
Assigning a Creative
to a Placement
Where Are We?
Checkpoint
Admin
Exercise
 Create a Google Account
 Create an Advertiser
Think about it.
 What gets created when I
assign a creative to a
placement?
 Why do I assign creatives to
placements?
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
Now we will practice
assigning a creative to a
placement.
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
72
Lesson 3.6:
Generating and
Exporting Tags
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are different types of HTML
tags?
• Where can I generate site tags?
• What are the two ways to deliver
tags to a site?
73
Types of HTML Tags
•Standard tags
There are many
different types of
HTML tags
•Iframes/JavaScript
•JavaScript Standard
•Internal redirect tags
See Documentation
in the Help Center
for descriptions of
each type of tag.
•Click Tracker
74
Tags Overview
Tags
75
Generating HTML Tags
There
are three file
DFA
automatically
type options
that you
generates
the HTML
tags
download
thatcan
sites
implementorto
email.
display your
ad.
Tags
DFA
Excel
HTML
Text
Important: You must
upload a GIF that can
be used as a default
creative before you
can get your tags!
76
Delivering HTML Tags to Sites
There are two ways to
deliver HTML tags to sites.
1. 2.
UseUse
thethe
DFA
DFAdownload
email
function
totodownload
function
send an
the of
tags
the email
tags (with
in one
the
attached)
to site
three
download
traffickers.
options.
You should cc yourself
Youoncan
the then
email.attach
the file to your own
email and send it to
the site.
DFA
Excel
Excel
Email attached file
HTML
to site using DFA
HTML
TextText
77
HTML Tags
Where Are We?
Checkpoint
Admin
Exercise
 Create a Google Account
 Create an Advertiser
 Floodlight
Think about it.
• What are the different types
of HTML tags?
• Why would I want to use one
type of tag over another?
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
Now we will practice
emailing, downloading,
and testing HTML tags.
 Assign Creatives
 Generate & Export Tags
Reporting
78
Traffic a Campaign
on Your Own
Exercise
Now you will practice
trafficking a campaign
on your own.
79
Unit 4:
Reporting in DFA
Measuring the performance of your campaigns
Google Confidential and Proprietary
80
Lesson 4.1:
Reporting
Overview
Lesson Objectives
At the end of this lesson, you will
be able to answer:
• How do I access reports in
ReportCentral?
• What are the steps to create
queries and generate reports in
ReportCentral?
• If Floodlight is enabled for my
account, how do I report on
Floodlight activities?
81
Reporting Overview
82
What Are Some
Features
of ReportCentral?
1. create detailed reports
about ad serving
performance.
2. create and schedule
queries.
3. download reports in
multiple formats.
4. campaign Floodlight
activities are reported in
ReportCentral.
83
Navigating ReportCentral
ReportCentral
has three tabs:
84
Scheduled vs.
Manual Queries
There are two
ways to run
queries to
generate data
for your report:
1. Scheduled. This method runs a
query on a set schedule that you
create.
2. Only runs a query when you
manually click the Run button.
85
File Formats
Examples of the four file
formats for the same report:
CSV file
format
XML
format
Excel
format
HTML
format
86
ReportCentral
Where Are We?
Checkpoint
Admin
Exercise
Think about it.
•
Why do I need to run queries?
•
If Floodlight is enabled for my
account, how do I report on
Floodlight activities?
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
Now we will practice
running a query in
ReportCentral.
 Assign Creatives
 Generate & Export Tags
Reporting
87
Lesson 4.2:
Summarizing Data
Lesson Objectives
At the end of this lesson, you will
be able to answer:
• What is DFA Analytics?
• How is it different from
ReportCentral?
• How do I access DFA
Analytics?
88
What Are Some Features of DFA Analytics?
1. DFA Analytics is a
visualization tool:
2. Faster reporting:
• Allows you to
• Generates
reports in
make visual
seconds.
comparisons of a
campaign's
performance over
time.
3. Improved frequency:
• Summarizes data
• Updates impression
in interactive
and click data about
graphs and
every 3 hours.
charts.
89
DFA Analytics Landing Page
With DFA Analytics,
you can report on
DFA
non-targeted
metrics
DFA
Analytics
Analytics
suchorganizes
as:
your
illustrates
by across
a
your
• geo data
metrics
hierarchy
of
performance
• Country
layers,
dataallowing
through
youcharts,
to drill down
• DMA
from
a general
graphs,
and
• Zip Code
to alists.
more
And
granular level
and then back
• Browser
up again.
• Operating System
• Connection Speed
These options are not
available through
ReportCentral.
90
DFA Analytics
Where Are We?
Checkpoint
Admin
Quiz
 Create a Google Account
 Create an Advertiser
Think about it.
•
•
Name a criteria on which
you can report in DFA
Analytics.
Name two differences
between ReportCentral
and DFA Analytics.
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
91
Additional Training Resources
Through the Help
Center, access
to the
Sign in registration
toAnd
the access
DFA Help
webinar
training.
Learn
Center
to take
Center
for searchable
online
courses.
online help
articles,
Knowledge Base topics,
and answers to your
support questions.
Help Center:
http://www.google.com/support/dfa/
92
The Learn Center
Learn
In the by
Task
DoubleClick
or
Learn Center,
Learn
by up
you sign
Role
for live
Webinars and
can access
online training.
93
Evaluation
Class: DFA Fundamentals
Kindly fill out an online
evaluation form.
Instructor: __________
Location: __________
Your comments are very
valuable to us!
Thank you!
94