Integrating Business as Mission (BAM) into
the Business School Curriculum
Ric Rohm, fwrohm@seu.edu
Agenda
• Research purpose
• BAM overview
• Literature & resource review
SEU Mission Statement
Southeastern, a dynamic, Christ-centered university, fosters
student success by integrating personal faith and higher learning.
Within our loving Pentecostal community, we challenge students to
a lifetime of good work and of preparing professionally so they can
creatively serve their generation in the Spirit of Christ.
LINK
SEU Institutional Goals
• A Family-oriented Community of Servants
• Professional and Academic Excellence
• Culturally Literate and Sensitive
LINK
BAM Definition
Other terms
“Business as Mission is about real, viable,
•sustainable
Great Commission
Companies
and profitable
businesses; with a
• Holistic ministry
Kingdom
of God purpose, perspective and
impact;
leading
to transformation of people
• Kingdom
Companies
and
societies spiritually,
• Marketplace
Ministries economically,
socially, and environmentally – to the greater
• Micro-Finance (faith-based)
glory of God.”
• Social Entrepreneurship (faith-based)
(Tunehag,
2008, p. 8)
• Tentmaking
LINK
Where are the Businesspeople?
(Tunehag, 2008, p. 4)
(Tunehag, 2008, p. 8)
(Elkington, 1998)
Where is BAM?
• Beyond Grey Pinstripes Report,
600 AACSB schools
• “BAM,” “business as mission,”
“missionary,” “missions;” no results were
produced
• “Christian” produced only nine results
LINK
Current BAM Education Initiatives
• BUSN 375 (3 CR) - Business
as Mission (Steve Rundle)
• ICS/MIS 6043 (3 CR) Business as Missions,
Tentmaking Strategies for the
10/40 Window (Patrick Lai)
Current BAM Education Initiatives
• BA in Cross-Cultural
Business Admin
• BA in Economic
Development
• MA in Social
Entrepreneurship
• iBAM - Intro to BAM
BAM Resources on WWW
Logos
linked
Vancouver, BC, Canada
BAM Video Resources
• Partners Worldwide
(http://vimeo.com/partnersww)
• Where There Are No Jobs – David Befus
(http://www.wheretherearenojobs.com)
– Service Businesses (4:43 min)
– Endowment (2:17 min)
– Business Incubator (3:39 min)
– Micro Credit (8:24 min)
Logos
linked
BAM Video Resources
Logos
linked
Harvest Evangelism – Ed Silvoso
– Transformation in the Marketplace (2006) – Hawaii
– Transformation at Sutera Harbour Resort (2009) –
Edward Ong, Malaysia, East Timor
– The Power of Two, Aligning Marriage, Marketplace, and
Transformation (2008) – Francis and Caroline Oda
Business for the Glory of God
• Author: Wayne Grudem
• BA, Harvard University
• MDiv, Westminster Theological
Seminary
• PhD, University of Cambridge
• Research Professor,
Theology and Biblical Studies at
Phoenix Seminary
LINK
Grudem, W. A. (2003). Business for the Glory of God: The Bible's Teaching on the Moral
Goodness of Business. Wheaton, IL: Crossway Books.
Business Activity Examined
• Ownership
• Productivity
• Employment
• Commercial
Transactions
• Profit
• Money
• Inequality of
Possessions
• Competition
• Borrowing &
Lending
• Attitudes of the
heart
• Effect on World
Poverty
Grudem, W. A. (2003). Business for the Glory of God: The Bible's Teaching on the Moral
Goodness of Business. Wheaton, IL: Crossway Books.
Missional Entrepreneur
• Author: Mark Russell
• BS in International Business, Auburn
University
• MDiv, Trinity Evangelical Divinity School
• PhD in Intercultural Studies, Asbury
Theological Seminary
• PhD dissertation, a study of BAM
among the Chang Mai in Thailand
LINK
Russell, M. L. (2010). The Missional Entrepreneur: Principles and Practices for Business as
Mission. Birmingham, AL: New Hope Publishers.
Missional Entrepreneur
7 Paradigms of BAM (p. 22-3)
• Business and mission
• Business for mission
• Mission in business
• Business as a platform for mission
• Business in missions
• Business as a cover for missions
• Business as mission
Russell, M. L. (2010). The Missional Entrepreneur: Principles and Practices for Business as
Mission. Birmingham, AL: New Hope Publishers.
My Business My Mission
Doug Seebeck,
President
Partners Worldwide
Timothy Stoner
Lawyer
Grand Rapids, MI
LINK
Seebeck, D. & Stoner T. (2009). My Business My Mission: Fighting Poverty Through
Partnerships. Grand Rapids, MI: Partners Worldwide.
Kenya
Nicaragua
Uganda
Haiti
Philippines
Zambia
Case Studies
SEU Undergrad BAM Curriculum
SEU Graduate BAM Curriculum
SEU Intro to BAM Course
Catalog Description
This course is an introduction to Business as Mission (BAM). It is a
holistic combination of social entrepreneurship, business operations,
and evangelism. The goal of BAM is to transform people and societies
economically, environmentally, socially, and spiritually through the
Gospel.
Intended Learning Outcomes
1.
2.
3.
4.
Define BAM and related mission activities.
Identify the biblical basis and mandate for BAM.
Describe BAM throughout history.
Describe the quadruple bottom line: spiritual, economic, social, and
environmental transformation.
5. Illustrate business and Kingdom strategy.
6. Apply BAM principles to situations.
SEU Intro to BAM Course
• Spring 2011
– 14 students (me included!)
• Assigned reading
–
–
–
–
Business for the Glory of God
Missional Entrepreneur
My Business, My Mission
Book of choice
BAM Related Books
1. Befus, D.R. (2005). Where There Are No Jobs. Miami, FL: LAM. (219p)
2. Befus, D.R. (2005). Kingdom Principles For Where There Are No Jobs.
Miami, FL: LAM. (42p)
3. Bornstein, D. (2007). How to Change the World: Social Entrepreneurs and
the Power of New Ideas, Updated Edition. New York, NY: Oxford University
Press. (358p)
4. Bornstein, D. & David, S. (2010). Social Entrepreneurship: What Everyone
Needs to Know. New York, NY: Oxford University Press. (147p)
5. Brooks, A. C. (2009). Social Entrepreneurship: A Modern Approach to Social
Value Creation. Upper Saddle River, NJ: Pearson Prentice Hall.
6. Collier, P. (2007). The Bottom Billion: Why the Poorest Countries are Failing
and What Can Be Done About It. New York, NY: Oxford University Press.
(209p)
7. Danker, W. J. (1971). Profit for the Lord: Economic Activities in Moravian
Missions and the Basel Mission Trading Company. Eugene, OR: Wipf and
Stock Publishers. (183p)
8. Eldred, K. (2005). God is at Work: Transforming People and Nations
Through Business. Ventura, CA: Regal Books. (336p)
BAM Related Books
9. Elkington, J. & Hartigan, P. (2008). The Power of Unreasonable People: How
Social Entrepreneurs Create Markets That Change the World. Boston, MA:
Harvard Business Press. (242p)
10. Goheen, W. (2004). The Galtronics Story. Eugene, OR: Wipf and Stock
Publishers. (95p) case study
11. Greer, P. & Smith P. B. (2009). The Poor will be Glad: Joining the Revolution
to Lift the World out of Poverty. Grand Rapids, MI: Zondervan. (288p)
12. Grudem, W. A. (2003). Business for the Glory of God: The Bible's Teaching
on the Moral Goodness of Business. Wheaton, IL: Crossway Books. (96p)
Great short book on how the Bible promotes business.
13. Johnson, C. N., & Rundle, S. (2009). Business as Mission: A Comprehensive
Guide to Theory and Practice. Downers Grove, IL: IVP Academic. (528p)
This is perhaps the most comprehensive book (tome!). The first half
explains BAM and all it entails. The second half gives advice and
examples of business plans. This would be a great MBA book.
14. Lai, P. (2005). Tentmaking: The Life and Work of Business and Missions.
Colorado Springs, CO: Authentic Media. (418p)
BAM Related Books
15. Little, J. (2009). Merchant to Romania: Business as Mission in PostCommunist Eastern Europe. Leominster, UK: Day One Publications. (224p)
case study
16. Mortensen, G. (2009). Stones into Schools: Promoting Peace with Education
in Afghanistan and Pakistan. New York, NY: Viking. Penguin (448p).
17. Mortensen, G. & Relin, D. O. (2006). Three Cups of Tea: One Man's Mission
to Promote Peace . . . One School at a Time. New York, NY: Viking. Penguin
(338p).
18. Nicholls, A. (2006). Social entrepreneurship new models of sustainable
social change. New York: Oxford University Press.
19. Rundle, S. & Steffen, T. (2003). Great Commission Companies: The
Emerging Role of Business in Missions (p. 210). Downers Grove: InterVarsity
Press. (204p)
20. Russell, M. L. (2010). Our Souls At Work: How Great Leaders Live Their
Faith in the Global Marketplace. Boise, ID: Russell Media. (275p)
21. Russell, M. L. (2010). The Missional Entrepreneur: Principles and Practices
for Business as Mission. Birmingham, AL: New Hope Publishers. (312p) I
highly recommend this one. It includes two case studies.
BAM Related Books
22. Sachs, J. (2005). The End of Poverty: Economic Possibilities for Our Time.
New York, NY: Penguin Press. (416p)
23. Sachs, J. (2008). Common Wealth: Economics for a Crowded Planet. New
York, NY: Penguin Press. (400p)
24. Sandler, M. R. (2010). Social Entrepreneurship in Education: Private
Ventures for the Public Good. Lanham, MD: Rowman & Littlefield Education.
25. Seebeck, D. & Stoner T. (2009). My Business My Mission: Fighting Poverty
Through Partnerships. Grand Rapids, MI: Partners Worldwide. (190p) 13
case studies
26. Silvoso, E. (2002). Anointed for Business: How to Use Your Influence in the
Marketplace to Change the World. Ventura, CA: Gospel Light. (214p)
27. Silvoso, E. (2007). Transformation: Change the Marketplace and You
Change the World. Ventura, CA: Regal. (268p)
28. Steffen, T., & Barnett, M. (Eds.) (2006). Business as Mission: From
Impoverished to Empowered. Pasadena, CA: William Carey Library. (324p)
29. Stevens, R. P. (2000). The Other Six Days: Vocation, Work, and Ministry in
Biblical Perspective. Grand Rapids, MI: W.B. Eerdmans.
BAM Related Books
30. Stevens, R. P. (2006). Doing God's Business: Meaning and Motivation for
the Marketplace. Grand Rapids, MI: William B. Eerdmans Pub. (251p)
31. Stevens, R. P, & Ung, A. (2010). Taking Your Soul to Work: Overcoming the
Nine Deadly Sins of the Workplace. Grand Rapids, MI: William B. Eerdmans
Pub. (200p)
32. Van Duzen, J. (2010). Why Business Matters to God (And What Still Needs
to Be Fixed).Downers Grove, IL: IVP Academic. (206p)
33. Yamamori, T., & Eldred, K. A. (Eds.) (2003). On Kingdom Business:
Transforming Missions Through Entrepreneurial Strategies. Wheaton, IL:
Crossway Books. (352p) 11 case studies
34. Yunus, M. (2007). Creating a World Without Poverty: Social Business and
the Future of Capitalism. New York, NY: PublicAffairs. (282p)
35. Yunus, M. (2007). Banker To The Poor: Micro-Lending and the Battle
Against World Poverty. New York, NY: PublicAffairs. (289p)
36. Yunus, M. (2010). Building Social Business: The New Kind of Capitalism
That Serves Humanity's Most Pressing Needs. New York, NY: PublicAffairs.
(226p)
SEU Intro to BAM Guest speakers
• Dr. Joe Kilpatrick (BAM overview, Toccoa Falls,
Accounting for BAM)
• Mr. Tony De Souza (Missions in Hong Kong)
• Dr. Joe Childs (Romania – Teaching Capitalism to
Communists)
• Mr. Leroy VanWhy (Philippines – Missile technician to
missionary)
• Dr. Robert Houlihan (Missionary to Japan & SE Asia)
• Ms. Priya Arul (Redeem the Shadows, India – Human
Trafficking)
• Virtual guest speakers (videos)
LINK
SEU Intro to BAM Assessments
•
•
•
•
2 exams
10 HWs
Book review (wiki) & presentation
BAM plan
LINK
– Paraiso Luxury Hotel in Haiti
– Go Fish franchise in Sarasota, FL
– Perfeição De Café Coffee shop & farm in
Brazil
LINK
SEU MBA BAM Course
Catalog Description
This course is a study of the theory and practice Business as Mission
(BAM). A holistic blend of social entrepreneurship, business operations,
and evangelism; through the Gospel BAM transforms people and
societies economically, environmentally, socially, and spiritually.
Intended Learning Outcomes
1.
2.
3.
4.
Discuss BAM theory and related mission practices.
Explain the biblical basis and mandate for BAM.
Discuss BAM throughout history.
Develop a company vision and mission that addresses the
quadruple bottom line: spiritual, economic, social, and
environmental transformation.
5. Plan a business that integrates business and Kingdom strategy.
6. Analyze different BAM company examples across multiple cultures.
Books considered for MBA course
• Johnson, C. N., & Rundle, S. (2009).
Business as Mission: A Comprehensive
Guide to Theory and Practice.
• Yamamori, T., & Eldred, K. A. (Eds.)
(2003). On Kingdom Business:
Transforming Missions Through
Entrepreneurial Strategies.
• Rundle, S. & Steffen, T. (2003). Great
Commission Companies: The Emerging
Role of Business in Missions.
Potential MBA Assessments
• Homework and participation (20%)
• Paper (1500 word) on biblical basis and
history of BAM (20%)
• Paper (1500 word) on a BAM company in a
particular culture (20%)
• Paper (1500 word) on world phenomenon
that will affect BAM in the future (20%)
• Group project and presentation on a BAM
business plan (20%)
Paul’s Context
Pharisee
Roman
Tentmaker
Christian
Ananias restores Paul’s sight,
painting by Pietro Cortona.(c. 1631)
Paul’s BAM
Paul’s four missionary journeys
Thank You
“Preach the gospel
always and if necessary
use words.” – attributed to
Francis Assisi (Russell, 2010, p. 272)
“Show me your faith without
deeds, and I will show you
my faith by what I do.”
(James 2:18b, NIV)
St. Francis of Assisi
(1181-1226)
Ric Rohm, fwrohm@seu.edu