LEAGUE TABLES AND NEW KPIs
VC’s OPEN MEETING
Anita Wright
Head of Planning
November 2013
League Tables and Rankings
Why are League Tables Important?
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League Tables are here to stay
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Increasing evidence that they inform choice
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New Tables e.g. Which?, Unistats
Students and parents
Staff (to a lesser extent)
Reputational Impact
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More significant in a competitive market
Student recruitment
Research grants
Partnership activity
University of Liverpool
Headlines
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The Good News
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University of Liverpool is in the top 1% of International Universities
• The Bad News
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Ranking deteriorated in 2013 compared to 2012
League Table Performance
How are we doing?
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Performance in many metrics remains generally stable
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Continue to see a drop in rankings
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Failing to keep pace with other HEIs
Context
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RAE results are fixed until REF 2014 published
Research assessment highly weighted (1.5 times)
REF performance is critical
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Need to gain in other measures (e.g. SSR, Spend) to improve our rank
Performance - Strengths
Where do we do well?
Staff Student Ratio
Top 10 in the sector but downward trend
Academic Services Spend
Top 10 in the sector
Completion Rate
Stable performance, predicted, fluctuation
Entry Tariff
Improved performance, only maintained rank
Quality vs student numbers
Performance - Weaknesses
Where do we do less well?
Facilities Spend
Improving, poor rank
Good Honours
Relatively stable, losing position
Graduate Prospects
Local students, less graduate opportunities
Reputational Surveys
Difficult to influence?
Student Satisfaction
Overall improvement, primary indicator, maximum weighting
University of Liverpool
Performance – THE World University Rankings
University of Liverpool
What can you do?
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Subject Performance
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Performance in individual subject areas critical
Measures in overall league tables are adjusted for subject mix
Overall University score depends on performance in each subject table
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Understand performance in your area and which measures need
improving
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Outstanding Areas
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Areas for Improvement
KEY PERFORMANCE INDICATORS
Why do we need them?
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The Right KPIs are critical
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Linked to our Strategic Plan
Define and evaluate success against progress with strategic aims
Broader context than what's in the league tables only
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Essential to understanding our current position, where we sit against
our competitors and predict future performance to inform our Plans
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Facilitate performance improvement and progress against agreed
Strategic Vision and direction
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Make adjustments or take corrective action where necessary through
effective monitoring and reporting
New KPIs – Framework
Link to Strategy and Vision
Vision
• Purpose and Vision
• Core Values
• Brand
• Strategy to Achieve our Vision
Strategy • Key Priorities
Priorities
• KPIs
• Cross-cutting
New KPIs – Agreed Approach
Including Other Supporting Measures
KPIs
SPIs
MI
• Strategic and in line with Priorities and Vision
• Small Number (i.e. 6-10)
• More detailed measures in support of KPIs
• Specific SPIs for Strategic Committees and
Planning Units
• Detailed MI in support of activity and
performance monitoring by Schools/Institutes
Agreed KPIs and SPIs
Research and KE
KPIs
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Research Quality and Impact
Citations/Publications
PGR Students
Innovation
SPIs
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Applications, Awards, Success Rates
‘Prestigious’ Projects (e.g. Fellowships)
Income
Large Grants
Agreed KPIs and SPIs
Student Experience
KPIs
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Degrees Awarded
Employability/Destinations
Satisfaction (L&T and services)
Diversity
SPIs
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Contact Time and Quality
League Table metrics (e.g. SSR, Spend)
Applications and Conversions
Progression/Retention
Agreed KPIs and SPIs
Widening Participation
• As Student Experience
KPIs
SPIs
• HEFCE Benchmarks
• Access Agreement
• Value Added
Agreed KPIs and SPIs
Enablers
• Financial Health and Sustainability
• Staff Satisfaction
KPIs
SPIs
• Staff (retention, progression, diversity)
• Condition of the Estate and Space
Utilisation
• Alumni and Fundraising Activity
KPIs and SPIs
Reporting Framework – Dashboard Examples
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MI Dashboards and Explorer for KPIs and SPIs to support analysis
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Performance against Target
Comparator Performance
Trend over Time
Drill down capability
KPIs and SPIs
Reporting Framework – R&KE Example
KPI
SPI
MI
% 3* and 4*
outputs
Eligible Staff
Applications
Research
Quality
Research
Grants
Awarded
Success Rates
Source of
Funds
Fellowships
Prestigious
Projects
Large Grants
Next Steps
Current Development Areas
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Define and Specify KPIs and SPIs
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Agree Targets/Milestones
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Link between KPIs, SPIs and MI – Three Tier Approach
Report through dashboards and explorer
Defined reporting calendar/timeline
Develop Operational MI
Validate by modelling historical data
Actual value vs. RG position
Challenging but Realistic
Identify appropriate National and International benchmarks
Integrate in to PPC and Quarterly Performance Reports
Where Next?
Overall Vision and Strategy
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Move from MI to BI….
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MI is used to:
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Inform decisions
Define strategy
Change behaviour
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Leading to improved performance…….
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More to follow ……your help in assessing our ‘BI Maturity’
Questions