The War for Talent
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People are your distinct advantage
People are your only appreciating asset
People are a Top 3 line item investment
Boomers are retiring at an increasing pace
There is competition for your existing talent and new
talent
Thus
TALENT DESERVES
A STRATEGY
Source: Manpower Workforce Survey 2013
Global Talent Shortage
Source: Manpower Workforce Survey 2013
Global Talent Shortage
The Region’s Needs
We are a region with a lot to offer
Allegan
Barry
Ionia
Kent
Lake
Mason
Mecosta
Montcalm
Muskegon
Newaygo
Oceana
Osceola
Ottawa
West Michigan
1.6
million
Source: Economic Modeling Specialist International via The Right Place
Commuting
Patterns of
Residents
Evidence supports the
belief that the Region 4
is one labor market
Same County
TALENT 2025
Balance of
Michigan
Allegan
26.7
42.2
31.0
Barry
30.7
38.3
31.0
Ionia
33.6
43.5
23.0
Kent
74.0
10.7
15.2
Lake
20.5
50.4
29.1
Mason
57.9
24.4
17.7
Mecosta
34.8
31.7
33.5
Montcalm
26.4
35.4
38.2
Muskegon
50.2
33.9
16.0
Newaygo
30.4
46.0
23.6
Oceana
35.5
52.5
12.0
Osceola
28.4
36.8
34.8
Ottawa
47.0
40.2
12.8
81.1
18.9
Home County
Total
Source: Census on the Map 2011
Projected Workforce Supply Flow
Employment
1,000,000
900,000
65 and older
Measurement Error
800,000
In-Migrants
700,000
33%
600,000
500,000
Existing workforce age 50-64
15%
400,000
8%
300,000
Existing workforce age 18-49
200,000
34%
100,000
0
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Where are the Jobs?
Wisconsin
122,126
6,027,363 Jobs
Indiana
116,393
Michigan
161,781 Jobs
Ohio
206,719
Where is the Competition?
Milwaukee
1.5 mil
West Michigan
1.6 mil
Columbus
Indianapolis
1.9 mil
1.9 mil
Source: U.S. Census Bureau
Talent Strategy
Talent Strategy
It’s not just about Attraction – Focus on Retention
Under 65
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Do you have a plan for those approaching retirement?
What is your knowledge transfer plan? Is it active or only
a hope?
Under 50
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Are you retaining your key talent?
Do they have career paths? Are they being developed?
Under 30
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Do you have jobs that require little to no experience?
Do you provide a view to a career path?
Interns
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Do you have an Internship Program?
Are you paying your interns?
Are you recruiting RIGHT NOW for next summer?
Your
Employment
Brand
is created by
ALL
of these
people
Understand what the candidate is thinking
• Learn about the whole family
• Interests
• Special needs
• Concerns
• Decision & Retention directly related to comfort of family
• Embrace non-traditional family members
How are you finding the talent?
• Leveraging Social Media?
– LinkedIn
– Twitter
– Facebook
• Managing a pool of passive candidates?
– Or “posting, praying, and processing”?
• Managing your employment brand online?
Invest in your recruiting
RESOURCES
Utilize Your Employees’ Networks
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Alumni organizations
Fraternity or sorority
Professional organizations
LinkedIn
Community Boards
National networks
Past companies
Your recruiters will never
have a network equal to
your entire organization’s
Seeking Best Practices
How does your recruiting team
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“Sell” the job opening?
“Sell” your company?
“Sell” your community?
“Sell” this region?
Ask questions?
Close the deal?
A great recruiter is a
great sales person
West Michigan – Elevator Speech
• Top 10 employers employ 62,000 people
• More than 90 international companies
• 24 colleges and universities
• 18 world class beaches
• Michigan’s only professional ballet
• Over 130 miles of mountain bike trails
• Nation’s only luge open to the public
www.hellowestmichigan.com
Key Points
• Our greatest COMPETITORS are other tertiary
markets
• Your RECRUITERS are KEY to your success
• Your ENTIRE TEAM
– Must learn the elevator speech for West Michigan & your
company
– Must leverage their network for recruiting
Candidates’ decisions are holistic
Talent Deserves A STRATEGY
How We Help
Resources
addresses these CHALLENGES
Competitiveness
Awareness
Messaging
National and State – Wide Efforts
Hello West Michigan
Career Continuum
We seek to attract and retain talent in all three of
these stations of life
MiReason.com
Michigan Media Solutions Campaign
Search Engine Marketing, SEM Ads
Top Keyword Hits
• Grand Rapids MI jobs
• Jobs in Grand Rapids Michigan
• Holland MI jobs
• Jobs in Grand Rapids
• Jobs in Kalamazoo MI
Click Through Rate
.85%
Last 7 days
Geographics
Minneapolis
Milwaukee
Chicago
Detroit
New York City
West Michigan
Columbus
Los Angeles
Atlanta
Washington
D.C.
How Are We Found
Top Referral Sites
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Career Builder
MiReason
Herman Miller
Amway
Facebook
Job Portal
Cornerstone
GVSU
WMU
Google
LinkedIn
Top Organic Keywords
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Hello West Michigan
Suburbs of Grand Rapids MI
West Michigan
Hellowestmichigan.com
Volunteer Grand Rapids
West Michigan Jobs
GREATER VISIBILITY
WITH CANDIDATES
IN THE LAST YEAR…
84,400
pageviews on
hellowestmichigan.com
34,500
unique visitors to
hellowestmichigan.com
Google “West Michigan”
and we are
th
6
Recruitment & Retention Process
Successful Connections
Trailing Significant Others/
People interested in West MI
• Effective
• Personal touch
• More candidates
• Featured on homepage
339
resumes sent
65
candidates
accepted full-time
offers
Return on Investment
• Lower recruiting costs
• Additional source for talent
• Improve employee retention
• Establishes West Michigan as a destination for top talent
What’s Next
2014 Initiatives
• Enhanced programming
– Trailing significant others
– Interns
– Employers
– Colleges/Universities
• Awareness campaign
– Expanded targeting to include specific talent fields
• Growing membership
Help Us Say Hello
• Encourage candidates to use hellowestmichigan.com
• Tell businesses we are a proven system
• Recommend membership to businesses
• Share a reason on MiReason.com