ASIA MAJOR
FOR LEADING AMERICAN COMPANIES, ASEAN
IS NOW FRONT AND CENTER—OR SHOULD BE
In the half-century since its 1967 founding, the Association of SE Asian Nations (ASEAN) has
gone from esoteric to essential in the eyes of the world’s economic and business leaders.
ASEAN’s 10 member counties have a combined GDP of $2.2 trillion and are widely
considered the most important 21st century global growth engine.
In “Asia Major,” our annual ASEAN business section, we will partner with the US-ASEAN
Business Council to produce an in-depth look at the 2014 ASEAN economy with a pulse
check on key indicators like FDI, import and export and other trade environment updates.
This data and information-heavy special text-and-ad section will appear in all copies of
Sept 15 Businessweek, running to our full Global circulation (rate base: 980,000). Advertisers
will receive dedicated text coverage in the ASEAN story as a means of promoting trade,
travel and their efforts to build relationships and new businesses in the ASEAN region.
Please ask us about details on text coverage—including ways we can build interviews with
your executives into the story—and information about further digital and mobile amplification.
BUSINESSWEEK DELIVERS
►Bloomberg Businessweek readers
are over 300% more likely (index
320) than the average affluent adult to
be a C-Level executives. In fact, we
are more likely to reach these
executives than Forbes, Fortune, The
Economist, The Wall Street Journal,
and The New York Times.
The US-ASEAN Business Council–Delivering proven business results in SE Asia
For 30 years, the US-ASEAN Business Council has been the premier advocacy organization
for U.S. corporations operating within the dynamic Association of Southeast Asian Nations
(ASEAN). ASEAN represents nearly 620 million people and a combined GDP of USD $2.2
►Median HHI for BW: $165,508
►Index 169 for Household Income
$200,000+
Source: 2013 Mendelsohn Affluent Survey
trillion across Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the
Philippines, Singapore, Thailand and Vietnam. The Council's members include the largest
U.S. companies working in ASEAN, and range from newcomers to the region to companies
that have been working in Southeast Asia for over 100 years.
EXCLUSIVE READ
> 81% of our readers
DO NOT read Fortune
>77% of our readers
DO NOT read Forbes
>80% of our readers
DO NOT read The Economist
>77% of our readers
DO NOT read The New York Times
>64% of our readers
DO NOT read The Wall Street Journal
Source: 2013 Ipsos Affluent Doublebase Survey
KEY DATES: ASEAN 2014
Businessweek Issue
Sept 15
Ad Close Date:
Aug 1
Materials Due:
Aug 25
On-Sale Date:
Sept 12
For rates and additional information, please contact:
Jordan Hyman at 212-617-3709 or jhyman10@bloomberg.com
Jody Shue at 617-816-7301; jodyshue@gmail.com
BUSINESSWEEK+
Ask about ways to carry your
messaging across the awardwinning BW+ iPad app through both
static and rich-media advertising;
also, we can easily take your print
program and add digital elements by
producing additional custom content
for you to live in rich-media units on
our folio of sites at Bloomberg.com
and Businessweek.com. Please ask
for ideas and cost options.
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2014 ADVERTISING SECTION | ASEAN 2014