7 Days In May
2014 Information Package
What Is 7 Days In May?
• 7 Days In May is a movement that started in 2012
to raise awareness and funds to cure Pancreatic
Cancer
• Physical activity is key to preventing the onset of
Pancreatic Cancer, so Cycling was chosen as the
focal activity
• 7 Days In May involves a 1 Day Event on May 3rd,
2014 in several cities across Canada and a 7 Day
ride around Lake Ontario (May 3rd – 9th)
Why Pancreatic Cancer?
• Over 4300 new cases will be diagnosed in Canada this year
• 75% of the patients will die in the first year following diagnosis
• 95% of Pancreatic Cancer patients will die within 5 years
• Pancreatic Cancer is the 10th most diagnosed form of cancer &
the 4th leading cause of death
• Because these statistics have not improved in 40 years
• In 2012, less than 2% of general funding for cancer was targeted
to Pancreatic Cancer
• It’s time to change these statistics and give those diagnosed
hope and a better a chance to live
Results To Date
• In 2012, over $17,000 was raised by over 400 donors
and 50 Cyclists
• In 2013, over $31,250 was raised by over 600 donors
and 80 Cyclists
• Rides were held in the GTA and Calgary
• 5 Cyclists road around Lake Ontario in 2012; 9 did the
full ride in 2013. The riders were followed by thousands
of people on Facebook, Twitter, and Vimeo
• Over 100,000 Twitter accounts were reached during
the ride both years
2014 Objectives
• Raise over $50,000 towards targeted Pancreatic Cancer Research
• Encourage over 200 riders to participate nationally and over 100 riders in
Toronto
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Target 100 Toronto riders for the 25, 50, 75KM rides
Target 20 Calgary riders for the May 3rd event
Target 10-15 Vancouver riders for inaugural event on May 3rd
Target 10-15 Ottawa riders for potential inaugural event on May 3rd
• Enlist 20 riders or teams to complete the full trip around Lake Ontario
• 30 Riders do full day rides from GTA to Cobourg
• 20 Riders to ride the first weekend to Kingston
• Introduce “active participation” for all 7 days through virtual activities
and web tracked challenges
•
Leverage Strava & MapMyFitness / MapMyRide
The 7 Days In May
Foundation
•
The 7 Days In May Foundation was created in 2013 with a mission that is dedicated to
finding a cure for Pancreatic Cancer
•
All funds raised will be directed to preventative and palliative medical research for
Pancreatic Cancer
•
In 2014, we will be supporting the NCIC Clinical Trials Group in Kingston, ON who are
conducting their 6th pancreatic cancer trial at sites across Canada. Funds will be
directed through the Canadian Cancer Society, who have partnered with 7 Days In May
to make this donation possible.
•
The NCIC Clinical Trials Group focused on “gastrointestinal” cancers – from esophageal
to colon cancer. 7 Days In May will focus on Pancreatic Cancer, but the benefits will
extend beyond just Pancreatic Cancer treatment
•
100% of funds raised will go directly to the trial program
•
The 7 Days In May Foundation and our partners will cover any necessary administrative
costs and fees
2013 Sponsors
• National Sponsor
• Platinum Sponsor
• Silver Sponsor
• Media Sponsor
• Participant Sponsors
National Sponsorship $5,000
• Prominent logo placement on jerseys, shorts, and all signage
• PR announcing the major sponsorship and active mention in
all pre and post event media coverage
• Focal placement on web site, twitter accounts (11,500 + high
quality followers), Facebook, LinkedIn and other social
media
• Logo included on flyers and pre-Event announcements
• Includes team registration of up to 12 riders
• Keynote opportunities at Kick Off and Completion
Ceremonies
Platinum Sponsorship $2,500
• Logo included on jerseys and all signage
• PR announcing the sponsorship
• Active mention on web site, twitter accounts (10,000 +
high quality followers), Facebook, LinkedIn and other
social media
• Logo included on pre-Event announcements
• Includes team registration of up to 6 riders
• Speaking opportunity at local Kick Off Event
Gold Sponsorship - $1,750
• Logo included on jerseys and signage
• Regular mention on web site, twitter accounts
(10,000 + high quality followers), Facebook,
LinkedIn and other social media
• Includes team registration of up to 4 riders
• Recognition at Kick Off Event
Silver Sponsorship $1,000
• Logo included on web page
• Mention in twitter (10,000 + high quality followers),
Facebook, LinkedIn and other social media
• Recognition at Kick Off Event
• Opportunity for higher profile focused sponsorship for
gift bag, bracelet or head gear, or sponsoring a Lake
Rider’s expenses
• Includes registration for 2 single day riders
• Non cash “in kind” participation is also welcome
Bronze Sponsorship $500
• Featured on web page
• Mentioned in twitter (10,000 + high quality
followers), Facebook, LinkedIn and other social
media
• Recognition at Kick Off Event
• Includes 1 single day rider registration
• Non cash “in kind” participation is also welcome