A brief of
MUJI’s history
• Early 1980 established,
MUJI was of Seiyu’s
39 private brands.
A brief of
MUJI’s history
• In 1989 spun off from Seiyu into
Ryohineikaku Co., Ltd. and became
a manufacturer/retail of 8,500+
products
What is MUJI ?
•No Brand-Good quality.
•Based on the concept
of simplicity (no Frills)
•Concerned ideals of
environmental protection
Creates jobs to local
MUJI
Accessories
Furniture
Personal Care
Clothes
MUJI Product
•Café or Meal MUJI
MUJI Product
•MUJI to Go
Competitor
VS
SMALL
• Original Equipment Manufacturer
• Inventory Management
• Information System
SMART
• Product & Price management
-
• Price management
• Design management
Product
MGMT
Material selection
Simple,Uniform packaging
Efficient production process
Price
MGMT
Muji
Differtial
MGMT
Essential parts for
people to design
their lifestyle
Design
MGMT
Lower priced for reason
Reasonable price
CUSTOMER
MUJI
無印良品
SMOOTH
• Network Expansion
• Award
• Philanthropy
The Secret
MUJI’s
Management
Science + Aesthetic
= MUJI ’s success
Science
• Managing risk of new products
• Maintain global consumer-
centric strategies
• Making supply-chain operations
-
Aesthetic
-
ZEN
-
Minimalism
Simplicity
Tranquility
MUJI
無印良品
MUJI in the world
MUJI
king
kantee
istai