Innovation through principle 6 –
The North American Experience
Shelagh Everett, Co-operatives UK
Innovation through principle 6 –
The North American Experience
Shelagh Everett, Co-operatives UK
Innovation through principle 6
• North American Context
• National level innovation and collaboration
• Bottom up Innovation – Principle 6 Movement
• Innovation delivering business value : Seward Co-op Case
Study
30,000 coops – 350m memberships - $514bn revenue
National level - Putting it all together for food co-ops
National level – serving member co-ops
National levels - deals and offers
Promoting the simplest way to grow the sector
Part of a bigger economic engine
Bottom up innovation –P6 initiative
Principle Six co-operative trade movement
Through Principle Six, we will promote those
products that represent our highest values :
•
Small farmers or producers
•
Co-operative or non for profit businesses
•
Local farmers or producers
Products that meet two our of three of the criteria are included in P6
Bottom up innovation –P6 initiative
High quality branding and design
Innovation delivering business value :
Seward Co-op Case Study
First principles ….Become a member owner
The heart of the store
Democracy in action
P6 integrated into the store proposition and branding
Making it easy for customers
Delivering business value - Seward Co-op
Business Scorecard
Fiscal Year 2011
Sales
Local
$9,072,663
36.6%
Fair Trade
$843,696
3.41%
Small Producer
$5,851,342
23.65%
Cooperative
$4,583,212
18.52%
Organic
$9,199,914
37.18%
Total
$29.5m
Total P6 sales 34%
July – Sept 2011
Total P6 sales 39%
(~ £20m sales in UK top 100 would be ranked 60th)
Innovation through principle 6
The North American Experience
Shelagh Everett, Co-operatives UK