FREE TRADE
FAIR TRADE
•Produce what you’re best at
•Efficiency
•Reduce prices
•Get a wider variety of goods
•Avoid retaliatory tariffs to promote/protect one’s
own industries
•Fewer taxes, fewer regulations
Fair Trade Means:
 Direct purchasing from those who are poorly served by
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conventional markets, specifically small farmers and their
co-operatives.
Agreed upon commodity floor prices that provide for a
dignified livelihood.
A promise by importers to make affordable
credit available to the farmer co-operatives.
A worldwide network of non-profit certifying
organizations.
A seal that assures consumers that a product
was fairly traded.
JUST FARE MARKET
1225 4TH STREET
FOND DU LAC