Investigating Open Learning Institute of Virtual Education
(Olive) Systems Success: An application of the DeLone and
McLean Model of Information Systems Success
Adnan Riaz
Lecturer,
Department of Business Administration,
Allama Iqbal Open University Islamabad Pakistan
adnanriaz.aiou@gmail.com
Mubarak Hussain,
Phd Scholar,
Mohammad Ali Jinnah University Islamabad
Pakistan
gmtesla1@gmail.com
E-Learning and its significance;
Organizations can offer customized training programmes to its
diverse employees to bridge the skill deficiencies with reduced
time and cost (Wang, Wang and Shee, 2007; Chen, 2010).
Modern organizations are rapidly shifting towards e-learning to
impart knowledge and skills to its employees (Chen, 2010) as
they can deliver training more effectively and efficiently
comparing traditional method through technology-delivered
training (Welsh et al., 2003).
Investing more in e-learning may also results in substantial
growth in human capital (Chen, 2010).
But still organizations need to determine the success of their
systems out of making huge investment (DeLone and McLean,
2004).
About Allama Iqbal Open University
Allama Iqbal Open University (AIOU) established in 1974, is among the
mega universities of the world.
AIOU launched MBA/MPA programme for executives in the year 2003
for managers and executives having strong motivations to enhance
their knowledge and skills by studying professional courses at
advanced level.
In 2008, the online version of Commonwealth of Learning MBA/MPA
progrmme was offered to masses and termed as Open Learning
Institute of Virtual Education (Olive).
There is a need to know the success of Olive in delivering education. As
organizations of any kind are actively relying on IT based setups,
therefore they should be aware of the factors that contribute to IS
success (Petter and McLean, 2009).
Literature Review
e-learning has
contemporary
satisfaction has
of modern time
et al., 2002).
been the focus of many researchers of
and succeeding era. Specifically student
acquired the attention of different researchers
(Johnston, Killion and Oomen, 2005; Thurmond
Moreover, barriers in successful implementation of e-learning
and key success factors have been highlighted in many studies.
Since organizations spend time and money on establishing IS
systems therefore, they strive to know the factors creating
hindrance (Welsh et al., 2003; Nichols, 2008).
DeLone and McLean IS Success
DeLone and McLean initial Model of information success was based
on six variables such as information quality, system quality, system
use, user satisfaction, individual impact, and organizational impact
(DeLone and McLean, 1992).
DeLone and McLean updated IS Success
DeLone and McLean presented an updated model of IS success
(2003) by incorporating the changes and developments in
information systems.
DeLone and McLean updated IS Success
DeLone and McLean Updated Model (2003) has been used in
different environments to know the success of different
information systems such as;
eGovernment system success (Wang and Liao, 2008)
e-commerce success DeLone and McLean (2004)
e-learning systems success (Wang, Wang and Shee, 2007;
Holsapple and Lee-Post, 2006)
Purpose of the Research Study:
This gave the foundation of this study as;
To know the Open Learning Institute of Virtual Education
(Olive) Success in Allama Iqbal Open University using
D&M IS Success Model.
Research Methodology:
Subjects and Participants
All students studying at various levels (completed at least one semester of this
programme) of COL MBA/MPA Programme constituted the population of this study.
Procedure (Distribution and Responses)
 All the students enrolled (N=158) in Olive system of COL MBA/MPA programme
were forwarded questionnaire.
 Total 112 questionnaires (Hard and Softcopy) were received and subsequently
analyzed.
Research Instrument
 “System Quality”, “Information Quality” and “Service Quality” (18 items) (Wang,
Wang and Shee, 2007).
 “Intention to Use” and “User Satisfaction” (9 items) (Holsapple and Lee-Post, 2006).
 “Net Benefits” (10 items) (Holsapple and Lee-Post, 2006)
Demographical Characteristics of the Respondents;
Descriptive Analysis:
Correlation Analysis:
Regression Analysis:
Conclusion:
D&M IS Success Model has been found as most parsimonious
model in explaining Olive System success.
All the measures “System quality”, “Information quality”,
“Service quality”, “Intention to Use”, “User Satisfaction” and
“Net Benefits” and their assumed relationship is fully supported
by the results.
However, “system quality” is appeared as key variable having
strong positive impact on both “Intention to Use” and “User
Satisfaction”.
Furthermore, “Intention to Use” and “User Satisfaction” are
found key predictors of explaining “Net Benefits”.
Practical Implications:
All the measures of D&M IS Success Model such as “System quality”, “Information
quality”, “Service quality”, “Intention to Use” and “User Satisfaction” should be
given due focus within the context of Olive system.
Since “system quality” is found as the most critical component impinging upon
“Intention to Use” and “User Satisfaction”. Therefore, attempts should be made in
developing components of Olive more customized in nature to meet the specific
needs of the students.
The university should make it mandatory for students to use different components
associated with Olive System such as discussion forums, e-chat sessions, reference
websites etc. By doing this, user will be more satisfied and Olive system would be
a great success in AIOU.
Thank You!